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(8,413)
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Show Results For
- All HBS Web
(8,413)
- People (24)
- News (2,258)
- Research (5,465)
- Events (9)
- Multimedia (252)
- Faculty Publications (4,028)
- May 2012
- Article
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (May 2012): 14–23.
- 2018
- Working Paper
Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.
By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
Guo, Xiaojia, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne. "Quantile Forecasts of Product Life Cycles Using Exponential Smoothing." Harvard Business School Working Paper, No. 19-038, October 2018. (Darden Business School Working Paper, No. 2805244, July 2016.)
- April 2006
- Module Note
Asset Allocation: A Half-Course Module Note
By: Luis M. Viceira
Provides an overview of the main ideas and structure of a 15-session module on long-term asset allocation designed for MBA graduate students and investment professionals. This module is taught as part of a full-length, 30-session elective class on investment management... View Details
Keywords: Asset Management; Investment; Decisions; Management; Management Analysis, Tools, and Techniques; Teaching; Theory
Viceira, Luis M. "Asset Allocation: A Half-Course Module Note." Harvard Business School Module Note 206-133, April 2006.
- 06 Dec 2011
- First Look
First Look: Dec. 6
blocking ourselves from new challenges. This response hurts us and our organizations, but we fear making ourselves even more vulnerable by committing mistakes while learning something new. In Flying Without a Net, Thomas DeLong explains... View Details
Keywords: Sean Silverthorne
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
springboards that allow specialized producers to leverage their infrastructure and create new innovations and by bringing digital technology to a wide variety of sectors and users, again by providing flexible infrastructures that make it... View Details
- 27 Sep 2018
- Research & Ideas
Religion in the Workplace: What Managers Need to Know
commission’s decision should be overturned because the group had shown inappropriate hostility toward Phillips’s religious views. “The court punted,” van Bever says. “But this will continue to come up, so, at some point, they’re going to... View Details
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
customers by matching them “by hand” with early suppliers (e.g., Etsy scoured craft fairs to sign up artisans); acquiring them in bulk (Uber ran promotions during concerts and events); and doing whatever it took to make their offerings... View Details
- March 2009 (Revised September 2011)
- Case
UBS and Auction Rate Securities (A)
By: Daniel Baird Bergstresser, Shawn A. Cole and Siddharth Bhaskar Shenai
UBS, a global financial services company, must decide whether to continue to support the market for Auction Rate Securities in the face of a growing financial crisis. These instruments, underwritten by UBS, were marketed to clients as highly liquid and safe... View Details
Keywords: Cost vs Benefits; Financial Crisis; Asset Pricing; Financial Liquidity; Financial Instruments; Government Legislation; Risk and Uncertainty; Financial Services Industry
Bergstresser, Daniel Baird, Shawn A. Cole, and Siddharth Bhaskar Shenai. "UBS and Auction Rate Securities (A)." Harvard Business School Case 209-119, March 2009. (Revised September 2011.)
- 23 Nov 2021
- Book
What It Takes to Build an Organizational Culture That Wins
produce desired behaviors. That slows down decision making and execution. Employees (and, as we will see) customers are loyal only to a point. This is a culture designed to support one strategy. It may be a... View Details
Keywords: by Avery Forman
- Web
Case Method Teaching - Case Method Project
About Case Method Teaching 0ms What is the Case Method? The core pedagogy of Harvard Business School since the early 20th century, the case method boasts a unique ability to make complex concepts accessible and develop students’... View Details
- Article
Reliable Post hoc Explanations: Modeling Uncertainty in Explainability
By: Dylan Slack, Sophie Hilgard, Sameer Singh and Himabindu Lakkaraju
As black box explanations are increasingly being employed to establish model credibility in high stakes settings, it is important to ensure that these explanations are accurate and reliable. However, prior work demonstrates that explanations generated by... View Details
Keywords: Black Box Explanations; Bayesian Modeling; Decision Making; Risk and Uncertainty; Information Technology
Slack, Dylan, Sophie Hilgard, Sameer Singh, and Himabindu Lakkaraju. "Reliable Post hoc Explanations: Modeling Uncertainty in Explainability." Advances in Neural Information Processing Systems (NeurIPS) 34 (2021).
- 03 Nov 2008
- HBS Case
Economics of the Ethanol Business
Reinhardt, with Senior Researcher James Weber and Agribusiness Program Director Mary Shelman (HBS MBA '87), examines the complex political and economic underpinnings of the ethanol industry and the dilemma facing the farmers of Mid-Missouri Energy (MME). The farmers... View Details
- 18 Nov 2016
- Conference Presentation
Rawlsian Fairness for Machine Learning
By: Matthew Joseph, Michael J. Kearns, Jamie Morgenstern, Seth Neel and Aaron Leon Roth
Motivated by concerns that automated decision-making procedures can unintentionally lead to discriminatory behavior, we study a technical definition of fairness modeled after John Rawls' notion of "fair equality of opportunity". In the context of a simple model of... View Details
Joseph, Matthew, Michael J. Kearns, Jamie Morgenstern, Seth Neel, and Aaron Leon Roth. "Rawlsian Fairness for Machine Learning." Paper presented at the 3rd Workshop on Fairness, Accountability, and Transparency in Machine Learning, Special Interest Group on Knowledge Discovery and Data Mining (SIGKDD), November 18, 2016.
- May 1998
- Teaching Note
Development Relationships TN
By: David A. Thomas and Emily Heaphy
The final class of the Career Development module of the Self-Assessment and Career Development course (SACD) uses the topic of mentoring and developmental relationships to encourage students to think beyond the point of finding and accepting a suitable job offer. The... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Behavioral Decision Making The Impact of 'Display-Set' Options on Decision-Making By: Karmarkar, Uma R. Abstract—The way a choice set is constructed can have a significant influence on how individuals... View Details
Keywords: Sean Silverthorne
- November 2008
- Supplement
NEC Electronics (CW)
By: C. Fritz Foley, Robin Greenwood and James Quinn
Why do shares in NEC Electronics, a publicly listed subsidiary of Japan conglomerate NEC trade at a discount to their fundamental value? Can Perry Capital, a U.S. hedge fund, restructure this subsidiary and generate significant returns? This case provides students with... View Details
- 02 Feb 2016
- First Look
February 2, 2016
Abstract—Seven experiments explore people's decisions to share or withhold personal information and the wisdom of such decisions. When people choose not to reveal information—to be "hiders"—they are judged negatively by others... View Details
Keywords: Sean Silverthorne
- Web
Online Business Courses & Certifications | HBS Online
Accountability Professor Nien-he Hsieh Develop a toolkit for making tough leadership decisions with economic, legal, and ethical considerations. 6 weeks, 7-9 hrs/week Enroll by March 27 $1,850 Certificate 7... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
research on secondary products or customers. Now, nice-to-knows that are not essential will have to wait. Enlist trusted partners. Marketers and research suppliers who trust each other and have established long-term relationships can jointly plan how to extract more... View Details
Keywords: by John Quelch