Publications

Article

A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

By: Randolph E. Bucklin, Sunil Gupta and Sangman Han

Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior

winter 2003
Article

Massively Categorical Variables: Revealing the Information in Zip Codes

We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this... View Details

Keywords: Strategy; Analytics and Data Science; Behavior; Marketing; Standards; Finance

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12 Oct 2011
First Look

First Look: October 12

Michael Schwarz Abstract We consider market rules for the transfer of IP addresses, numeric identifiers required by all computers connected to the Internet. Excessive fragmentation of IP address blocks causes growth in the Internet's... View Details

Keywords: Sean Silverthorne

Article

Consumers' Misunderstanding of Health Insurance

By: George Loewenstein, Joelle Y. Friedman, Barbara McGill, Sarah Ahmad, Suzanne Linck, Stacey Sinkula, John Beshears, James J. Choi, Jonathan Kolstad, David Laibson, Brigitte C. Madrian, John A. List and Kevin G. Volpp

We report results from two surveys of representative samples of Americans with private health insurance. The first examines how well Americans understand, and believe they understand, traditional health insurance coverage. The second examines whether those insured... View Details

Keywords: Behavioral Economics; Simplification; Insurance; Consumer Behavior; Health Care and Treatment; Cognition and Thinking; Insurance Industry; Health Industry; United States

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15 Sep 2009
First Look

First Look: September 15

research. Download the paper from SSRN ($5): http://papers.nber.org/papers/w15319 PublicationsSuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good Author:Rosabeth M. Kanter Publication:New York: Crown,... View Details

Keywords: Martha Lagace

November 2006 (Revised January 2007)
Case

Habitat for Humanity International in South Africa

By: Nicolas P. Retsinas, Arthur I Segel and Nelson Hioe

In March 2006, Larry English, Director of Program Design and Innovation for Habitat for Humanity International Africa and the Middle East, was reflecting on a large development project in Durbin that had stalled. Notwithstanding global attention led by former President... View Details

Keywords: Partners and Partnerships; Investment; Innovation Strategy; Emerging Markets; Social Entrepreneurship; Poverty; Property; Projects; South Africa; Middle East

April 2000 (Revised June 2001)
Case

DoubleClick Buys Abacus (A)

By: John A. Deighton

By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details

Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry

10 Jun 2014
First Look

First Look: June 10

are wealthy and socially conscious. Taken together, these findings suggest the importance of overlapping state, civil society, and market governance regimes to meaningful transnational regulation. Download... View Details

Keywords: Sean Silverthorne

September 2002 (Revised August 2003)
Case

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean

In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details

Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation

September 2019
Case

Clean Energy for the Future

By: Richard H.K. Vietor and Howaida Kamel

This is an industry note on renewable energy – wind, solar, governmental incentives and storage. It covers the recent history of both the wind and solar industries, an extensive look at governmental policies in the United States, including the Green New Deal, and... View Details

Keywords: Green New Deal; Renewable Energy; Energy Policy; Industry Growth; Supply and Industry; Price; Motivation and Incentives; Energy Industry; Green Technology Industry; United States

29 Jan 2019
Research & Ideas

'Green Bonds' May Be Our Best Bet for Environmental Damage Control

pricing scheme, bond markets will be central to financing climate change and other environmental interventions. So-called green bonds appeal to investors who are looking for a safe place to park their money, as well as doing a little bit... View Details

Keywords: by Michael Blanding; Energy; Utilities; Construction; Green Technology; Public Administration

19 Jul 2006
Research & Ideas

Political Turmoil and Mexico’s Economy

Mexico's overall prosperity, this is pretty small potatoes." And foreign investment is no substitute for domestic investment in institutions such as education, the judicial system, and health and social welfare programs. A system of... View Details

Keywords: by Julia Hanna

February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston

October 2003 (Revised August 2005)
Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman

The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details

Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact

14 Feb 2012
First Look

First Look: February 14

Publication:Psychological Science (forthcoming) Abstract Five studies investigate whether the practice of "regifting"-a social taboo-is as offensive to givers as regifters assume. Participants who imagined regifting thought that... View Details

Keywords: Carmen Nobel

27 Mar 2005
Research & Ideas

Should I Pay the Bribe?

frustrated by the "explanations" offered for the country's economic and social problems. One of the more standard arguments was that corruption was the cause of all our problems. It seemed that we could become rich by becoming... View Details

Keywords: by Cynthia D. Churchwell

March 2011 (Revised January 2013)
Teaching Note

ProPublica (TN)

By: Michel Anteby and Ryan Johnson

Teaching Note for #410-140. View Details

Keywords: Markets; Finance; Competency and Skills; Knowledge; Nonprofit Organizations; Resource Allocation; Decision Choices and Conditions; Journalism and News Industry

2008
Working Paper

How Did Increased Competition Affect Credit Ratings?

The credit rating industry has historically been dominated by just two agencies, Moody's and S&P, leading to longstanding legislative and regulatory calls for increased competition. The material entry of a third rating agency (Fitch) to the competitive landscape offers... View Details

Keywords: Credit; Financial Markets; Governing Rules, Regulations, and Reforms; Quality; Reputation; Competition; Financial Services Industry