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Show Results For
- All HBS Web
(4,066)
- People (5)
- News (810)
- Research (2,690)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,851)
- summer 1986
- Article
Salesforce Compensation Plans in Environments with Asymmetric Information
By: R. Lal and Richard Staelin
Lal, R., and Richard Staelin. "Salesforce Compensation Plans in Environments with Asymmetric Information." Marketing Science (summer 1986). (Runner-up of the TIMS College of Marketing Award for the Best Article in Management and Marketing Science in 1986.)
- July 2020
- Article
Reframing Value in a Crisis
By: Frank V. Cespedes and David Hoffeld
Reframing is the process of moving buyers from their current perspective(s) to one that motivates a different response. The current crisis makes this capability more important than ever. View Details
Cespedes, Frank V., and David Hoffeld. "Reframing Value in a Crisis." Top Sales Magazine (July 2020).
- August 2008 (Revised April 2012)
- Case
Real Property Negotiation Game (A): Seller Case, Raleigh Commons
By: Arthur I Segel and John H. Vogel, Jr.
The Real Property Negotiation Game simulates the experience negotiating the sale, purchase, or financing of a property. The class competes as either a lender, buyer, or one of two groups of sellers, Raleigh, North Carolina and Las Vegas, Nevada. This is the seller... View Details
Segel, Arthur I., and John H. Vogel, Jr. "Real Property Negotiation Game (A): Seller Case, Raleigh Commons." Harvard Business School Case 209-039, August 2008. (Revised April 2012.)
- August 2008 (Revised April 2012)
- Supplement
Real Property Negotiation Game (B): Seller, Las Vegas Pines
By: Arthur I Segel and John H. Vogel, Jr.
The Real Property Negotiation Game simulates the experience negotiating the sale, purchase, or financing of a property. The class competes as either a lender, buyer, or one of two groups of sellers, Raleigh, North Carolina and Las Vegas, Nevada. The seller case, Las... View Details
Segel, Arthur I., and John H. Vogel, Jr. "Real Property Negotiation Game (B): Seller, Las Vegas Pines." Harvard Business School Supplement 209-037, August 2008. (Revised April 2012.)
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
standard for workers in construction, farming, and other professions that require strenuous outdoor labor. SMI built a successful national sales base from its headquarters in Massachusetts by establishing channels with large department... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
Internet music piracy not only doesn't hurt legitimate CD sales, it may even boost sales of some types of music. Those were the counterintuitive findings released in March by Harvard Business School professor Felix Oberholzer-Gee and his... View Details
- Web
Innovation & the War Effort - Edwin H. Land & Polaroid | Harvard Business School
Vectographs in subsequent campaigns including the Allied invasion of Normandy. During the war years, Polaroid annual sales rose from $1,032,425 to $16,752,465, and the company employed 1,250 employees. 30 Land's effective marshaling of... View Details
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
possibilities of advertising as a sales tool for various types of products and sizes of firms and to formulate effective plans of sales strategy involving its use in conjunction with other View Details
- 21 Oct 2014
- First Look
First Look: October 21
literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy implementation in most firms, the... View Details
Keywords: Sean Silverthorne
- 28 May 2008
- First Look
First Look: May 28, 2008
confidential information for the Euro Elektrische Keramische Vorrichtungen, GmbH (Euro EKV) management role. Challenges include how to set up and implement the most promising sale process, come up with the right deal, and choose the best... View Details
Keywords: Martha Lagace
- 01 Sep 2014
- News
Book Review: Getting Beyond Yes
The Choices, Systems, and Behaviors that Drive Effective Selling, Frank V. Cespedes laments the fact that sales and strategy rarely make a joint and complementary appearance in MBA classrooms or academic journals. Professors stick safely... View Details
Stanley C. Allyn
As leader of National Cash Register, Allyn was an ardent supporter of first-class working conditions for employees and a strong believer in corporate citizenship for his company. By 1947, Allyn had tripled National Cash Register’s sales... View Details
Keywords: Computers & Electronics
- Fast Answer
Advertising expenditures & budgets
expenditure and share of ad spend by medium from individual countries. Advertising Growth Trends Check Harvard availability Ref. HF5813 .U6 A73 in the Stamps Reading Room Annual advertising spend and sales data by SIC and company name as... View Details
- Web
1934 Art and Industry Exhibition Photograph Collection | Baker Library
importance of design in commerce and industry, demonstrate that beauty and sales values were complimentary to civilization, and to emphasize a trend toward a national visual style. The photographs in the collection represent documentary... View Details
- June 2009
- Teaching Note
Curled Metal Inc. - Engineered Products Division (TN)
By: Frank V. Cespedes
Teaching Note for [709434]. View Details
Keywords: Sales; Product Development; Customers; Business Divisions; Price; Business Strategy; Cost; Production; Mining Industry
- September 1983 (Revised November 1984)
- Case
Syntex Laboratories (B)
The recommendations of the consultants require a number of assumptions and modifications to be implemented by Syntex Labs. Presents the initial implementation plan of the company. View Details
Keywords: Organizational Change and Adaptation; Strategic Planning; Salesforce Management; Pharmaceutical Industry
Clarke, Darral G. "Syntex Laboratories (B)." Harvard Business School Case 584-034, September 1983. (Revised November 1984.)
Walter A. Haas, Jr.
Walter A. Haas Jr. was responsible for Levi’s concentration on blue jeans production. He targeted the marketing strategy to teenagers and as blue jeans became the symbol of nonconformity, Levi’s rapidly multiplied its sales and net... View Details
Keywords: Fabric & Apparel
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
prices. Third, opening new stores and launching a blizzard of new products create only superficial growth. Such strategies take top management's eye off of improving same store sales year-on-year. This is the heavy lifting of retailing,... View Details
- 01 Mar 2016
- News
Faculty Q&A: Price Check
addition, online retailers have a vast amount of data at their fingertips; solving complex problems with data seemed like a natural fit. Tell me about the research you did with Rue La La. Rue La La is in the online flash sales industry,... View Details
- September 2008
- Article
Effect of Personal Taxes on Managers' Decisions to Sell Their Stock
Jin, Li, and S.P. Kothari. "Effect of Personal Taxes on Managers' Decisions to Sell Their Stock." Journal of Accounting & Economics 46, no. 1 (September 2008).