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  • 11 Jul 2019
  • News

How to Give Your Team the Right Amount of Autonomy

  • 25 Apr 2019
  • News

Who’s the Most Important Member of an NFL Franchise?

  • 28 May 2015
  • News

Crossing disciplines, finding knowledge

  • 25 Jan 2022
  • News

Why Facebook and Twitter Opened the Door to NFTs

  • November 2020 (Revised May 2023)
  • Case

Holaluz: Taking on the Spanish Energy Market

By: Elie Ofek, Marco Bertini, Oded Koenigsberg, Elena Corsi and Emer Moloney
In 2020, the three cofounders of Holaluz, a newcomer to Spain’s electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy... View Details
Keywords: Electricity; Solar Power; Subscription Business; Renewable Energy; Entrepreneurship; Service Delivery; Business Model; Product Launch; Marketing; Energy Industry; Spain
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  • Article

Consumer Neuroscience: Advances in Understanding Consumer Psychology

By: Uma R. Karmarkar and Carolyn Yoon
While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the mechanisms underlying judgments and decision making remain difficult to investigate. In this review, we highlight some of the ways in which our... View Details
Keywords: Consumer Neuroscience; Neuroscience; Neuroeconomics; Consumer Psychology; Customer Behavior; Predictive Analytics; Neural Prediction; Neuroimaging; fMRI; Eye-tracking; Consumer Behavior; Marketing
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    Beyond the Holacracy Hype

    Holacracy and other forms of self-organization have received a lot of press. Proponents hail them as "flat" environments that foster flexibility, engagement, productivity, and efficiency. Critics say they're naive, unrealistic experiments. My coauthors and I argue,... View Details

    • 23 Oct 2019
    • Blog Post

    How to Talk Gooder in Business and Life

    how emotions influence how we think and interact with others, particularly in the workplace. An award-winning teacher, Alison’s new MBA course, “How to talk gooder in business and life,” will debut in spring 2020. In addition to her... View Details
    • 17 Jul 2023
    • Research & Ideas

    Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

    points to the New York Yankees contract negotiations with former manager Joe Torre. The Yankees offered Torre a $5 million contract in 2007, with a $3 million bonus for reaching the World Series—but Torre... View Details
    Keywords: by Avery Forman
    • 12 Mar 2024
    • Research & Ideas

    Publish or Perish: What the Research Says About Productivity in Academia

    participated represented the largest research institutions in the US in 2019, accounting for nearly $500 million in state, federal, and private-sector grants, according to the National Science Foundation.... View Details
    Keywords: by Ben Rand; Education
    • September 6, 2022
    • Article

    Creating a Platform for Costless Personalization in Clothing

    By: Shane Greenstein
    This study analyzes the role of co-invention in the creation of a platform for print-on-demand-clothing, or PODC. Co-invention is the invention of a new business process to complement new technology, and turn it into a valuable commercial service. PODC copies a design... View Details
    Keywords: Print-on-demand-clothing; Customization and Personalization; Digital Platforms; Apparel and Accessories Industry
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    • November 2019
    • Case

    Hapag-Lloyd AG:Complying with IMO 2020

    By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
    A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by... View Details
    Keywords: Valuation; Ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital Budgeting; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Governance Compliance; Shipping Industry; Transportation Industry; Germany
    Related
    • 05 May 2011
    • What Do You Think?

    How Ethical Can We Be?

    another environment?" Anyone who has studied business cultures in various parts of the world probably would respond affirmatively. Gerald Nanninga observed that "unethical decisions can often appear to be the 'best' decision when View Details
    Keywords: by Jim Heskett
    • October 2010
    • Supplement

    Belco Global Foods: Spreadsheet Supplement (CW)

    By: C. Fritz Foley and Matthew Johnson
    This case introduces students to the fundamental issues that managers face when deciding what international trade finance terms to use when transacting with other firms. In late 2009, Pam Arnold, the Head of Global Credit at Belco Global Foods must decide which trade... View Details
    Keywords: Customers; Decisions; Trade; Financial Strategy; Governance Compliance; Managerial Roles; Market Transactions
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    • January 2001 (Revised February 2002)
    • Case

    Rambus, Inc.: Commercializing the Billion Dollar Idea

    Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case focuses on the... View Details
    Keywords: Technological Innovation; Competition; Commercialization; Information Infrastructure; Cooperation; Technology Industry
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    • October 1996 (Revised November 1996)
    • Case

    Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

    By: Ray A. Goldberg and Mollie H. Carter
    Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
    Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
    Related
    • 06 Feb 2015
    • News

    U.S. corporate tax reform: why Obama’s good ideas don’t add up

    • Web

    Strategy - Doctoral

    backgrounds ranging from computer science to psychology. It's really fascinating how different our worlds views are! ” Do Yoon Kim 2019 Graduate, Strategy Recent Placement Aticus Peterson, 2025 Entrepreneurial Strategy and Learning New... View Details
    • 30 Oct 2012
    • First Look

    First Look: October 30

    used to characterize the jurisdictions' IFRS responses: proximity to existing political powers at the IASB and own potential political power at the IASB. Based on how countries are classified along these dimensions, I offer predictions,... View Details
    Keywords: Sean Silverthorne
    • 29 Sep 2015
    • First Look

    September 29, 2015

    2015 Princeton University Press How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network By: Greenstein, Shane Abstract—In less than a decade, the Internet went from being a series of loosely connected... View Details
    Keywords: Sean Silverthorne