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  • September 2018
  • Article

An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India

By: Budhaditya Gupta and Stefan Thomke
Recent research has studied innovation in emerging economies. However, microlevel product development processes in these economies are relatively unexplored, and the mechanisms by which the emerging economy context might affect such processes are still unclear. In this... View Details
Keywords: India; Product Development; Emerging Markets; Situation or Environment; Medical Devices and Supplies Industry; India
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  • Web

Industry Information - Alumni

location, rate, and size categories (full reports only available for members). Hospitality - Travel & Tourism Skift Leading travel, tourism, and hotel market research provider. Skift's news articles are... View Details
  • Web

Matthew C. Weinzierl | About

Business Administration in the Business, Government, and the International Economy Unit, and a Research Associate at the National Bureau of Economic Research. His research focuses on the optimal design of... View Details
  • 28 Mar 2017
  • First Look

First Look at New Research, March 28

marketing organization, selling 46 products, including pouched milk, cheese, butter, ice cream, and infant food through a million retailers across the country, and is the market leader in almost all the... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2008
  • First Look

First Look: March 11, 2008

behavior as less ethical when it led to undesirable consequences, even if they saw that behavior as acceptable before they knew its consequences. Implications for both research and practice are discussed. Download the paper:... View Details
Keywords: Martha Lagace
  • 22 Oct 2019
  • Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

is no chance of meeting it,” says Doug J. Chung, MBA Class of 1962 Associate Professor of Business Administration in the Marketing unit at Harvard Business School. "The salesperson will be discouraged, and just as unlikely to work to... View Details
Keywords: by Michael Blanding
  • Web

Our Team - Social Impact Collaboratory

Our Team Our Team Principal Investigators Shawn Cole John G. McLean Professor of Business Administration Shawn Cole is a professor in the Finance Unit at Harvard Business School, where he teaches and conducts research on financial... View Details
  • 04 Oct 2021
  • What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

(iStockphoto/Rawpixel) The subject of power has a certain intoxicating aura about it. Maybe that’s why I studied and wrote about interorganizational power in channels of distribution while teaching courses in marketing too long ago. The... View Details
Keywords: by James Heskett
  • 25 Jun 2007
  • Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

grit—complete with a social conscience—form the basis of a new Harvard Business School case, "Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist." Professor Nancy F. Koehn, a leading historian, coauthored the case with HBS View Details
Keywords: by Martha Lagace; Beauty & Cosmetics
  • 2012
  • Article

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
This study investigates the extent to which U.S. advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that use of an in-house advertising agency is... View Details
Keywords: Advertisers; In-house Advertising; Inter-industry Variation; Internalization; Scale Economies; Transaction Costs; Vertical Integration; Advertising Costs; Creative Industries; Marketing Strategy; Advertising Industry; Europe; North and Central America
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  • Article

Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride

By: Silvia Bellezza and Anat Keinan
This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which... View Details
Keywords: Consumer Behavior; Attitudes; Brands and Branding
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  • 13 Feb 2006
  • Research & Ideas

When Gender Changes the Negotiation

The last few months have been trying for Maureen Park, the managing director of a small portfolio management firm. The firm's parent company, a large financial services concern, was performing below forecasts, and morale among Park's understaffed, overworked team of... View Details
Keywords: by Dina W. Pradel, Hannah Riley Bowles & Kathleen L. McGinn
  • Article

(When) Are Religious People Nicer? Religious Salience and the 'Sunday Effect' on Pro-social Behavior

By: Deepak Malhotra
Prior research has found mixed evidence for the long-theorized link between religiosity and pro-social behavior. To help overcome this divergence, we hypothesize that pro-social behavior is linked not to religiosity per se, but rather to the salience of religion and... View Details
Keywords: Philanthropy and Charitable Giving; Auctions; Bids and Bidding; Religion; Behavior; Societal Protocols
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  • 05 Aug 2014
  • First Look

First Look: August 5

  Publications August 2014 Journal of Experimental Psychology: General Emodiversity and the Emotional Ecosystem By: Quoidbach, Jordi, June Gruber, Moïra Mikolajczak, Alexsandr Kogan, Ilios Kotsou, and Michael I. Norton Abstract—Bridging psychological View Details
Keywords: Sean Silverthorne
  • 01 Apr 2021
  • Blog Post

An Aerospace Engineer Provides a Lift for Underrepresented Innovators and Entrepreneurs

her professor couldn’t come up with a design that worked with such low wind speeds. Shodiya was intrigued by the world of research despite those setbacks. But she decided to switch gears and gain experience in the air transportation... View Details
  • June 29, 2022
  • Other Article

Strategic Complexity? Using Experiments to Understand and Overcome Obfuscation

By: Michael Luca, Ginger Zhe Jin and Daniel Martin
Credit card companies must decide what product features to disclose to consumers, such as payment schedules, penalties, and fees--and also whether to present them clearly or bury them in the fine print. Firms face similar choices in settings ranging from privacy... View Details
Keywords: Obfuscation; Credit Cards; Strategic Incentives; Complexity; Agreements and Arrangements; Customers; Consumer Behavior; Financial Services Industry
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  • 13 Jun 2011
  • HBS Case

Mobile Banking for the Unbanked

bank accounts at all—they wanted effective ways to send money home to their families. The case's key lesson is the importance of meeting the real needs of your target audience, not the needs as you perceive them, says professor V. Kasturi "Kash" Rangan, who... View Details
Keywords: by Carmen Nobel; Banking; Communications; Telecommunications
  • 26 Jun 2013
  • News

How a Trivial Pursuit Became a Significant Case

resources beyond his current control to pull the project together. He successfully raced to get TV Guide's TV Game distributed to both high-end and discount retailers (priced accordingly) in time for Christmas 1984—and just ahead of View Details
Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Miscellaneous Store Retailers; Retail Trade
  • Web

Cluster Studies - Institute For Strategy And Competitiveness

HBS ISC Competitiveness & Economic Development CED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Research & Applications Research &... View Details
  • Web

From C-Suite to CEO - Alumni

motivators, leadership style, and needs. Keep in mind that the CEO role is not right for everyone, and some who achieve this goal find that the responsibilities are not in line with what they enjoy doing most. Self-assessment coupled with external assessment of the... View Details