Show Results For
- All HBS Web
(12,155)
- Faculty Publications (2,610)
Show Results For
- All HBS Web
(12,155)
- Faculty Publications (2,610)
- Article
New Interest in Incentive Financing
- Research Summary
Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details
- Research Summary
- Teaching Interest
Agribusiness Seminar - Executive Education
- Article
AI Companions Reduce Loneliness
- Research Summary
Anonymity and Identity
- Forthcoming
- Article
Arbitrage Capital of Global Banks
- Research Summary
Areas of Interest
Additional Topics: alliances, cognition, conflict, creativity, crisis management, decision-making, electronic... View Details
- Research Summary
Branding in Digital and Social Media
- Research Summary
Business Ethics
- Research Summary
Business History
- Research Summary
Changing the World: Life Choices of Influential Leaders
This project studies the life choices made by a variety of people who have left a lasting legacy. Using biographical data, we are examining the choices that high-impact individuals faced in their lives and the paths they chose to follow. The leaders we study come... View Details
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Forthcoming
- Article
Consumer Choice and Corporate Bankruptcy
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Consumer-Brand Relationships and CRM
- Research Summary
Consumerism and the Distributed Delivery of Health Care
- Research Summary
Creating and Consuming Brand Meaning
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Current Research
Doing business in China in the early 21st century
Chinese companies and consumer markets
Chinese Universities: Leaders of the 21st Century?
The enduring role of State-Owned Enterprises in China
Business, political, and cultural... View Details