House Of Brands - Publications - Faculty & Research

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its... View Details

Keywords: by Kristen Senz; Retail; Service

Web

Mellon Hall | About

student residence hall. Over the years, the building has served a variety of functions, including Executive Education housing and—during the 2003-2005 renovation of Baker... View Details

11 Aug 2003
Research & Ideas

Why Budgeting Kills Your Company

performance indicators that shifts strategic decision making to customer-facing edges of the organization. Others advocate less sweeping but still significant changes: Housing the budgeting and strategic... View Details

Keywords: by Loren Gary

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

college roommates who worked in South Central Los Angeles as a community organizer. He was bemoaning the lack of financial services to people who lived there. As a result, I became very interested in what we might call "consumer" or... View Details

Keywords: by Martha Lagace; Financial Services

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

declaring they have told the truth. In 2014, the White House assembled a cross-agency group called the Social and Behavioral Sciences Team, tasked with improving the efficacy of federal programs by... View Details

Keywords: by Carmen Nobel; Education

23 Mar 2023
News

Winners Crowned in 2023 Alumni New Venture Competition

home the top cash prize of $75,000. Runner Up winner Hue earned a $25,000 prize. Led by cofounders Janvi Shah, Nicole Clay, and Sylvan Guo (all MBA 2022), Hue helps brands and retailers embed TikTok-style... View Details

Web

In the News - Creating Emerging Markets

transcended the boundaries of her industry in terms of her social impact” by using – and in doing so risking – her status as an actress in order to fight for change. Working Knowledge A Dedication to... View Details

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

assets, and in introducing new categories that cannot be bought without the help of the core assets of their stores. With this constant evolution of product categories,... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

Web

Our Team - Social Impact Collaboratory

competitive intelligence, and people strategy. Before joining GS, Jonah served as a Consultant with Cognoscere on an education development project in Kurdistan and as a Research Analyst for the Cornell Dyson School of Applied Economics... View Details

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

Financial performance is the result of operating performance. Operating performance includes all the things that a company must do to win the competitive battle in its industry to attract, retain, and profitably serve customers. It varies... View Details

Keywords: by Benson Shapiro

Web

Title IX & Gender Equity | About

495-6066 Teele Hall 225 Title IX Officer Nicole Merhill nicole_merhill@harvard.edu (617) 496-2470 Smith Campus Center, Suite 901 1350 Massachusetts Avenue Cambridge, MA 02138 Office of Civil Rights (OCR) OCR.Boston@ed.gov (617) 289-0111... View Details

01 Dec 2004
News

Marquis Jet Takes Off

a visit to Richard Santulli, chairman and CEO of NetJets, who showed them the door in less than thirty minutes. Recalls Allard: “Rich basically said, ‘Why should I give my brand to a bunch View Details

Keywords: Roger Thompson; Air Transportation; Transportation

01 Mar 2024
News

Come Sail Away

When Michael Sard (MBA 2018) arrived at HBS, he owned about 50 Hawaiian shirts. “It was one of the few items in a man’s closet that could have a ritual to it around going out, like a tuxedo does,” he says. Purchase options, however, seemed limited to two extremes:... View Details

Keywords: Julia Hanna; entrepreneurship; manufacturing; career path; Apparel Manufacturing; Manufacturing

26 Jan 2022
News

Making Peace with Anger

benefit of what a school brand or image can bring to people, I had a lot caught up in that. And this process made me realize that I needed to be a father to my boys, for the boys that they were and not the... View Details

01 Jun 2022
News

A Sustainable Solution for Fashion

demand shifts by season. Brands and retailers must correctly stock items in their customers’ preferred color, pattern, style, fit, and price without much historical data. “Most of the software out there is... View Details

Keywords: April White

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details

Keywords: by Julia Hanna; Consumer Products

01 Jun 2022
News

The Exchange: Same Great Price, Now with Fewer Chips

what might lead a brand to try to disguise a price hike.—JMF John, can you give us some historical context to explain this phenomenon? John Gourville: The first instance of shrinkflation that I found was in... View Details

Keywords: Miscellaneous Store Retailers; Retail Trade

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

watchmaking revival began when Nicolas Hayek, a former management consultant, bought up several of the industry's suffering brands and production companies and consolidated them into the Societe Suisse de... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details