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  • All HBS Web  (4,727)
    • People  (18)
    • News  (932)
    • Research  (3,098)
    • Events  (25)
    • Multimedia  (23)
  • Faculty Publications  (2,005)
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Request more information | HBS Courses | HBS Online

you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy... View Details
  • 13 Apr 2016
  • Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

Technology and Operations Management Unit at Harvard Business School. After all, 2007 was the year that Twitter was founded; Airbnb formed the following year. For startups jockeying for position in nascent markets, pressure is intense to... View Details
Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail
  • 21 Oct 2015
  • Research & Ideas

How to Predict if a New Business Idea is Any Good

their houses to total strangers who may or may not be serial killers. Five VC firms rejected the nascent company’s pitch outright, and another two didn’t even bother to reply. “Investors must have thought, who would ever do this?” says Assistant Professor Pian Shu, a... View Details
Keywords: by Michael Blanding; Accommodations; Financial Services
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

technology and develop a framework for understanding how software-driven medical devices differ from traditional medical devices. We identify opportunities and challenges for regulators and innovators in three main areas: (1) software... View Details
Keywords: Dina Gerdeman
  • 12 Aug 2014
  • First Look

First Look: August 12

2009, the company embarked on a journey to build "One-Firm" with a unifying culture and governance system across business groups. IDFC aimed to provide seamless access to products and expertise across business groups, increase... View Details
Keywords: Sean Silverthorne
  • Web

Research & Development, Project Code SX-70 - Edwin H. Land & Polaroid | Harvard Business School

worked with Vectographs during the war effort, signed off on an experiment conducted by researcher Eudoxia Muller in which she transferred a negative onto a positive image. 53 One of Clarence Kennedy's students who graduated from Smith College, Muller had also been... View Details
  • 21 Aug 2018
  • News

The Business Shelf: Driving Digital Strategy

  • 02 Jun 2009
  • First Look

First Look: June 2, 2009

in many creative industries, monetary incentives play a reduced role in motivating authors to remain creative. Data on the supply of new works are consistent with the argument that file sharing did not discourage authors and publishers. Since the advent of file... View Details
Keywords: Martha Lagace
  • July 2023 (Revised May 2024)
  • Case

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer
The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food... View Details
Keywords: Climate Risk; Digital; Platform Strategies; Data; Packaging; Sustainability; Start-up; Startup; Entrepreneur; Impact; Circular; Growth Strategy; Innovation; Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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Serafeim, George, Michael W. Toffel, Lena Duchene, and Daniela Beyersdorfer. "Vytal: Packaging-as-a-Service." Harvard Business School Case 124-007, July 2023. (Revised May 2024.)
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

Authors:Mary J. Benner and Mary Tripsas Publication:Strategic Management Journal (forthcoming) Abstract New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2015
  • First Look

December 15, 2015

products but erroneously expect others to dislike dissimilar ones (Studies 1 and 2). While people readily select dissimilar items for themselves (particularly if the dissimilar item is of higher quality than a similar one), they fail to... View Details
Keywords: Carmen Nobel
  • January 2025
  • Case

GE Appliances 2025: Energizing Change

By: Rosabeth Moss Kanter and Jacob A. Small
At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details
Keywords: Mergers and Acquisitions; Transformation; Climate Change; Environmental Sustainability; Technological Innovation; Leading Change; Product Development; Organizational Culture
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Kanter, Rosabeth Moss, and Jacob A. Small. "GE Appliances 2025: Energizing Change." Harvard Business School Case 325-089, January 2025.
  • August 2022
  • Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry
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Chung, Doug J., and Kay R. Koo. "BTS & ARMY." Harvard Business School Teaching Note 523-031, August 2022.
  • August 2015
  • Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; "Marketing Analytics"; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
  • 2007
  • Working Paper

Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services

By: Robert S. Huckman, Bradley R. Staats and David M. Upton
Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the number of projects completed by, a team. Implicit in this approach is the assumption that teams are stable in their membership... View Details
Keywords: Experience and Expertise; Learning; Performance Improvement; Projects; Groups and Teams; Familiarity; Information Technology Industry; India
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Huckman, Robert S., Bradley R. Staats, and David M. Upton. "Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services." Harvard Business School Working Paper, No. 08-019, September 2007. (Revised February 2008, July 2008.)
  • 03 Oct 2005
  • Research & Ideas

The Box Office Power of Stars

Success of Entertainment Products." Sarah Jane Gilbert: Tell us about "star power" and how it contributes to a film's success. Anita Elberse: The concept "star power" captures the extent to which an artist's involvement with an entertainment... View Details
Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video
  • 01 Jul 2015
  • Research & Ideas

A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan

tailor a financing infrastructure to the operating characteristics of a supply chain," says Nikolaos Trichakis, an assistant professor in the Technology and Operations Management unit at HBS, who co-authored the case with Gerry... View Details
Keywords: by Carmen Nobel; Banking; Food & Beverage
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

future others will share their view than to believe that future others will have an opposing view (e.g., opposition to President Trump). Six studies demonstrated this belief in a favorable future (BFF) for political views, scientific beliefs, and entertainment and... View Details
Keywords: Sean Silverthorne
  • 01 Jan 2011
  • News

Karen Gordon Mills, MBA 1977

of Mexico shrimp fisherman who stayed in business with low-interest economic injury loans after the BP oil spill, to a Pennsylvania drill bit manufacturer whose SBA-financed technology was instrumental in rescuing the trapped Chilean... View Details
  • Web

Charts & Statistics - Leadership

US Pre-1950 Founder 43% Family Business 26% Other CEO 31% US 1950 & After Founder 32% Family Business 14% Other CEO 54% THE 20th CENTURY ZEITGEIST Six contextual factors deeply influenced the opportunities available to 20th century business leaders: Demographics View Details
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