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Show Results For
- All HBS Web
(4,311)
- People (7)
- News (1,015)
- Research (2,199)
- Events (57)
- Multimedia (96)
- Faculty Publications (1,749)
- Web
Gabriel Handel | About
Collection Advisory group, the HBS Information Security working group, and Joint Degree steering committees, among others. Recent areas of focus have included the Digital Transformation task force and View Details
- 25 Aug 2022
- News
Labs Enable Large-scale Research
is conducted at the School. The labs will drive foundational and applied research in six topical areas that address key business and societal challenges of the new digital world. Faculty members from across Harvard, serving as principal... View Details
- 29 Aug 2024
- News
A Kick Start for Latin American Startups
When Monica Saggioro Leal (MBA 2018) and her business partner, Lara Lemann, started MAYA Capital, a tech-focused, Brazilian VC firm launched in 2018, they wanted to take a hands-on approach with their startup investments in their first 12 months. They wanted to support... View Details
- Web
About Baker Library | Baker Library
Library you can engage with cultural artifacts and vital historical records; utilize our world-class digital collections, research tools, and curriculum support; explore the inspiring physical and digital... View Details
Eric Boutin
Eric Boutin is a digital health investor, board member, and serial entrepreneur, helping early-stage startups to global pharma companies reimagine healthcare through science and technology. Eric helps founders launch, fund, and scale... View Details
Keywords: Healthcare
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
The globalization of manufacturing and the increased dependence on digital technology is transforming the sector and changing its competitive advantage profile. This is a long-term trend, but we are seeing its effects more clearly with... View Details
- Web
IT Strategy: IT Modernization Drives Academic Library Innovation | Information Technology
the vanguard of academic library innovation, linked data experimentation, semantic data modeling, and digital product development through new, cutting-edge technology and processes. The current architecture needs to be redesigned to... View Details
- Web
Credits - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Services, Harvard Business School Digital Photography: Boston Photo Inc. Northeast Document Conservation Center Editing: Julia Collins, Katherine Fox, Abigail Thompson Print Design: Eleanor Bradshaw Exhibition Design: Chris Danemayer,... View Details
- 27 Oct 2016
- News
Pathfinder
of the more successful companies in the world,” Lesser told The Business Times of Singapore in a wide-ranging conversation that touches on the firm’s five decades of double-digit growth and evolution into digital solutions. Clients, he... View Details
- Profile
Tiffany Pham
What’s the story behind MOGUL? “When I first moved to America, I did not know a word of English, but it was by watching films, reading books, and listening to the radio that I ended up learning how to speak the language. Through that experience, I recalled what a... View Details
- Jan 05 2017
- Tout
Inside the Case Study: "The Rock"
- Dec 01 2016
- Testimonial
Benefitting From a Rich Exchange of Ideas
- Jul 26 2016
- Testimonial
Challenging Norms in a Changing Industry
- Jul 13 2016
- Testimonial
An Insider’s View
- Jun 22 2016
- Testimonial
Learning from Peers in a Truly Open Environment
- Mar 09 2016
- Testimonial
A New Outlook on the Day-to-Day
- Apr 27 2015
- Testimonial
Transform Your Leadership in Four Days
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- January 2014 (Revised May 2015)
- Case
Open English
By: Jeffrey J. Bussgang and Lisa Mazzanti
Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level.... View Details
Keywords: Technology Strategy; Product Management; Startup; Online Learning; Digital Platforms; Entrepreneurship; Business Startups; Technology Industry; Miami; Venezuela
Bussgang, Jeffrey J., and Lisa Mazzanti. "Open English." Harvard Business School Case 814-020, January 2014. (Revised May 2015.)
- October 2013
- Article
Ad Revenue and Content Commercialization: Evidence from Blogs
By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.