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  • All HBS Web  (4,369)
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Show Results For

  • All HBS Web  (4,369)
    • People  (7)
    • News  (1,037)
    • Research  (2,248)
    • Events  (58)
    • Multimedia  (99)
  • Faculty Publications  (1,804)
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  • Web

Credits - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections

production: Melissa Clarke, Baker Library Information Products Digital Imaging: Digital Imaging Group, Harvard University Mary Lee Kennedy, Executive Director, Baker Library Laura Linard, Director,... View Details
  • 01 Jun 2022
  • News

3-Minute Briefing: Earl “Butch” Graves Jr. (MBA 1988)

between hard work and good luck. Leading us through the pivot into the digital era has been gut-wrenching at times. People didn’t care about the 50 years of work that had come before. It was a process of dissolving while evolving. In... View Details
Keywords: Julia Hanna
  • 25 Feb 2020
  • News

@Soldiers Field

IT’S A WRAP Above: In December, Professor of Management Practice Willy Shih (with Harvard Business Publishing’s Dave Di Iulio) filmed a video on the topic of digital transformation at the Klarman Studio soundstage—one of three studios... View Details
  • Web

Building the Campus - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

The Competition McKim, Mead & White The Campus Emerges Concrete Symbols The Dedication Building the Campus Research Links Bibliography Archival Collections Digital Resources Site Credits Building the Campus Hegeman-Harris Company, the... View Details
  • 08 Aug 2016
  • Blog Post

CS50 for MBAs: Coding at HBS

digital innovation compelling - especially if you think about the democratization of access that digital technology enables.  It also meant I needed a serious boost in my View Details
  • January 2008 (Revised February 2010)
  • Case

Microsoft adCenter

By: Peter Coles and Benjamin Edelman
Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set... View Details
Keywords: Digital Marketing; Growth and Development Strategy; Competition; Advertising Industry
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Coles, Peter, and Benjamin Edelman. "Microsoft adCenter." Harvard Business School Case 908-049, January 2008. (Revised February 2010.) (request a courtesy copy.)
  • August 2001
  • Teaching Note

EnronOnline: Louise Kitchen, Intrapreneur (A) & (B) TN

By: Christopher A. Bartlett
Teaching Note for (9-301-085) and (9-301-102). View Details
Keywords: Digital Platforms; Diversification; Failure; Information Technology Industry; Energy Industry
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Bartlett, Christopher A. "EnronOnline: Louise Kitchen, Intrapreneur (A) & (B) TN." Harvard Business School Teaching Note 302-011, August 2001.
  • Web

Advertising Ephemera | Baker Library

Advertising Ephemera David's Prize Soap chromolithograph trade card, between 1876 and 1899. Advertising Ephemera Collection. Within the Advertising Ephemera Collection, Baker Library holds more than 8,000 trade cards, over 1,100 of which are available in View Details
  • 06 Dec 2021
  • News

HBS Curricula Explore the Complexities of Innovation

Maren Hopkins (MBA 2019) Maren Hopkins (MBA 2019) Maren Hopkins (MBA 2019) already had a strong understanding of the technical side of the digital world when she signed up for the Digital Innovation and... View Details
Keywords: Jennifer Gillespie
  • 23 Oct 2019
  • News

Preparing Leaders to Leverage Artificial Intelligence

HBS convenes an annual Digital Transformation Summit that explores the challenges and opportunities of tomorrow’s technology. The most recent summit, held in February, focused on artificial intelligence and drew some 500 professionals and... View Details
Keywords: Intellectual Ambition; Pathbreaking Research; Artificial Intelligence
  • 06 Oct 2015
  • First Look

October 6, 2015

2015 University of Chicago Press Economic Analysis of the Digital Economy By: Goldfarb, Avi, Shane Greenstein, and Catherine Tucker, eds. Abstract—As the cost of storing, sharing, and analyzing data has decreased, economic activity has... View Details
Keywords: Sean Silverthorne
  • Fast Answer

Music & Activism: Market Research Resources

I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Business Insider Reports on... View Details
  • 01 Mar 2024
  • News

What is Web3?

Web3, a new era of the internet, uses blockchains, tokens, and wallets (tools for storing and managing digital assets) to facilitate a wide range of services and functionalities, including the transfer of assets from person-to-person. It... View Details
  • Web

Verification | HBS Online

Congratulations on earning your Certificate of Completion or Credential of Readiness from Harvard Business School Online! Your successful course completion can be verified directly from your digital resume or LinkedIn profile by adding... View Details
  • July 2021
  • Article

Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market

By: Hui Li and Feng Zhu
Platform competition is shaped by the likelihood of multi-homing (i.e., complementors or consumers adopt more than one platform). To take advantage of multi-homing, platform firms often attempt to motivate their rivals’ high-performing complementors to adopt their own... View Details
Keywords: Platform Competition; Multi-homing; Information Transparency; Daily Deals; Groupon; LivingSocial; Digital Platforms; Information; Competition
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Li, Hui, and Feng Zhu. "Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market." Management Science 67, no. 7 (July 2021): 4384–4407.
  • 2019
  • Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 16 Capturing Value by Controlling Bottlenecks in Open Platform Systems

By: Carliss Y. Baldwin
The purpose of this chapter is to investigate the means by which firms capture value in open platform systems. I begin by arguing that the surplus value created by complementarities within a technical system will be split among the owners of the unique and essential... View Details
Keywords: Open Platforms; Bottlenecks; Flow Production; Value Capture; Disintermediation; Production; Management; Digital Platforms
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Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 16 Capturing Value by Controlling Bottlenecks in Open Platform Systems." Harvard Business School Working Paper, No. 20-054, November 2019.
  • 2015
  • Other Unpublished Work

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Lingling Zhang, Clarence Lee and Anita Elberse
Keywords: Digital Marketing; Advertising Campaigns
Citation
Related
Zhang, Lingling, Clarence Lee, and Anita Elberse. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." March 2015. (In preparation for resubmission at Marketing Science.)
  • Feb 06 2019
  • Short Film

Achieving Personal and Professional Growth

  • Dec 01 2016
  • Testimonial

Appreciating Different Perspectives in the Classroom

  • Aug 18 2016
  • Testimonial

Blazing Trails in the Entertainment Industry

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