Demand And Consumers - Publications - Faculty & Research

10 Aug 2016
News

Prospective Students Steer Clear of Schools Rocked by Scandal

02 Mar 2009
News

Gender-Bending Brands an Easy Way to Increase Product Reach

May 2004 (Revised March 2005)
Case

Instant Messaging

By: David B. Yoffie and Deborah Freier

Explores the usage and technology of instant messaging (IM). IM enables two or more users to communicate almost instantaneously over the Internet with short, private text messages. Most IM service providers chose to remain proprietary and, therefore, a user of most IM... View Details

Keywords: Network Effects; Standards; Communication Technology; Mobile and Wireless Technology; Internet and the Web; Web Services Industry

Citation

Find at Harvard

August 2013 (Revised December 2017)
Supplement

Harold Mills at ZeroChaos (B)

By: Lena G. Goldberg and Maurice L. Kuykendoll II

After leading a management buy-out, Harold Mills transformed ZeroChaos into a global staffing enterprise. Poised to raise additional capital to fund the company's next phase of growth, he was also confronting the liquidity demands of his early-stage investors and... View Details

Keywords: Business Growth and Maturation; Growth and Development Strategy; Business and Shareholder Relations

Citation

Purchase

15 Jan 2009
Sharpening Your Skills

Sharpening Your Skills: Career & Life Balance

for spirituality at the office? How Do I Get Past A Feeling Of Being Stuck In Life Or Work? Feeling Stuck? Getting Past Impasse Feeling "stuck," as psychologically painful as it is, is the first step to awareness of new opportunities in career View Details

Keywords: Re: Multiple Faculty

Jiwoon Park

June (Jiwoon) Park is a doctoral student in Marketing at Harvard Business School.

Her research interests include consumer behavior, judgment and decision-making, and human-machine interaction (HMI). Prior to joining HBS, June received her M.S. in Marketing... View Details

19 Jul 2017
News

Is Gwyneth Paltrow’s pseudoscience winning?

10 Aug 2016
Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

Colleges and universities are learning what companies have known for a long time—when scandal breaks, business can take a significant hit. New research from Harvard Business School concludes that high-profile scandals on college... View Details

Keywords: by Dina Gerdeman; Education

Career Coach

Brent Brown

Brent (HBS '02) has experience in private equity/venture capital, investment banking, and real estate, consumer products and digital media industries View Details

Keywords: Education; Entrepreneurship; Commercial Banking; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Real Estate; Retail; Sports; Clean Technology; Energy; Telecommunications; Technology

July 2015 (Revised July 2016)
Case

SF Express: From Delivery to E-Commerce

By: Feng Zhu and David Lane

Shunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's... View Details

Keywords: Shunfeng Express; Heike; Express Delivery; Alibaba; Tencent; JD.com; China; O2O; Logistics; Strategy; Service Delivery; China

Citation

Educators

Purchase

22 Nov 2017
News

Seven Things to Be Grateful for This Thanksgiving

1 PM – 2 PM EST, 03 Feb 2016
Webinars: Trending@HBS

Sustainable Capitalism: An Oxymoron?

In this talk, Professor Henderson will discuss both the risks and the tremendous opportunities inherent in harnessing the power of private enterprise to build a more sustainable world. She will also explore how people can hold the tension between the demands of the... View Details

Article

Marketing in the Age of Web 2.0

By: Jill Avery

Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details

Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Consumer Products Industry

Citation

Read Now

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

talk or Kardashian talk and sometimes they go a little bit too far” Play involves both intentional interaction and turn-taking—and social media engagement between marketer and... View Details

Keywords: by Dina Gerdeman; Advertising

Career Coach

Erika Beisler

Erika Beisler (Yale School of Management ’99, Dartmouth College ‘93) is part of the CPD team. She is the industry lead for Consumer Products as well as Retail & Luxury Goods and coaches students... View Details

August 2013
Case

Harold Mills at ZeroChaos (A)

By: Lena G. Goldberg and Maurice L. Kuykendoll II

After leading a management buy-out, Harold Mills transformed ZeroChaos into a global staffing enterprise. Poised to raise additional capital to fund the company's next phase of growth, he was also confronting the liquidity demands of his early-stage investors and... View Details

Keywords: Legal Aspects Of Business; Law; Business Growth and Maturation; Corporate Finance

Citation

Educators

Purchase

Summer 2013
Article

Where Implementation Breaks Down: Why Can't Companies Get the Job Done?

By: David A. Garvin

A great plan for the future isn't so great if you can't execute it properly. Conceiving a project or initiative demands different approaches and skills than acting on it and following through. Here's a guide to removing the roadblocks on the path toward effective... View Details

Keywords: Implementation; EXECUTIVE Ability (Management); Management Practices and Processes; Performance Effectiveness; Management Skills

Citation

Read Now