Brands And Branding - Publications - Faculty & Research

22 Dec 2015
First Look

December 22, 2015

must now find consensus on a plan that meets the needs of Detroit and is acceptable to its creditors. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215070-PDF-ENG Harvard Business School Case 515-076 Mauboussin Mauboussin... View Details

Keywords: Carmen Nobel

19 Dec 2006
First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in... View Details

Keywords: Sean Silverthorne

01 Dec 2006
News

One-on-One with Jeff Hicks

554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

09 Jun 2016
Blog Post

Pursuing an Interest in Nonprofits at HBS

SEI Courses There are a number of HBS Social Enterprise Initiative (SEI) affiliated courses offered during students’ second year. The one I’m taking this semester is called “Nonprofit Clinic: Tackling Inequality.” This course is brand... View Details

25 Aug 2017
Blog Post

HBS Interns: Summer Takeovers

in technology at the Sephora Innovation Lab. Jenn researched the impacts of artificial intelligence on the retail industry and participated in idea hackathons to brainstorm creative new ways for the brand to... View Details

Keywords: All Industries

Career Coach

Christina LaMontagne

Christina (HBS '09, Dartmouth '03) has held senior roles across innovative healthcare companies. She has led small digital health companies to achieve market leadership and >$100M ARR and has helped... View Details

Keywords: Health Care; Technology

19 Jun 2012
First Look

First Look: June 19

case:http://cb.hbsp.harvard.edu/cb/product/312002-PDF-ENG EILEEN FISHER: Repositioning the Brand Anat Keinan, Jill Avery, Fiona Wilson, and Michael I. NortonHarvard Business School Case 512-085... View Details

Keywords: Sean Silverthorne

18 Jan 2019
Blog Post

Exploring the Tech World Through WesTrek

didn’t grow up with any desire to move across the country. After all, I love winter! I love the accents! I love the oysters! I love the east coast so much that I stuck around for 26 years, during which I attended the University of Pennsylvania View Details

April 2004
Teaching Note

Marks & Spencer: The Phoenix Rises (Multi-Media Case)

By: Joseph L. Bower

Teaching Note to (9-304-034). View Details

Keywords: Corporate Strategy; Brands and Branding; Perspective; Segmentation; Management Teams

Citation

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01 Sep 2017
News

3-Minute Briefing: Jeetendr Sehdev (MBA 2004)

selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are... View Details

Keywords: Julia Hanna; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

22 Jan 2019
Blog Post

Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates

done.” Similarly, Restaurant Brands International (RBI), home of Tim Hortons, Popeyes, and Burger King, “has a very meritocratic, performance-based culture,” says Naira Saeed (HBS MBA 2017), Tim Hortons’... View Details

Keywords: Consumer Products / Retail

Profile

Marla Malcolm Beck

into a highly-regarded brand and a destination location. Seeking faster growth, Beck recently sold the company to Macy’s for $210 million but it was not an exit strategy. The Becks will continue to run... View Details

March 2024
Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo

In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details

Citation

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30 Sep 2021
Blog Post

Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)

does a lot of work with brands to increase the focus on female athletes, and they had taken a strong stance on common sense gun laws both lobbying in Washington, D.C. and... View Details

Keywords: Retail

14 Nov 2006
First Look

First Look: November 14, 2006

founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional... View Details

Keywords: Sean Silverthorne

08 Jul 2014
First Look

First Look: July 8

power comes a new challenge: people now expect companies to understand what type of relationships they want and to respond appropriately-they want firms to hold up their end of the bargain. Unfortunately, many View Details

Keywords: Carmen Nobel