Publications

01 Dec 2012
News

Alumni Book Briefs

get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities... View Details

Keywords: Broadcasting (except Internet); Information

25 Jul 2016
Blog Post

Advice on Switching Careers While at HBS

It is a feeling that is familiar to many of us, the “career switchers”: beginning an MBA program with a keen interest in a different industry, yet not really sure where to start. I had worked in management... View Details

25 Jan 2011
First Look

First Look: Jan. 25

dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the... View Details

Keywords: Sean Silverthorne

01 Jun 2001
News

Virtual Plant Tours and Beer Game Dysfunction

last December, rather than busing students to an area factory, the TOM faculty brought the factory to the students, delivering a “virtual” plant tour led by one of the company’s managers and facilitated by... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

Career Coach

Jessica Mbaeliachi

to the Board of Directors, and key Enterprise Level strategic initiatives. She previously served as the company’s Head of Strategy and Operations for Intercontinental Markets, driving commercial strategy,... View Details

Keywords: Emerging Markets; Health Care

14 Feb 2023
Blog Post

Recruiting During Uncertainty: How to Meet Students Where They Are

will I hear back? The key to managing this uncertainty is transparency. Including hiring timelines within job postings, sharing information about the number of open positions with Career & Professional... View Details

Keywords: All Industries

01 Sep 2004
News

Home Sweet (Modular) Home

officials regarded us as too risky to deal with,” says Stuntz. Greentech eventually set up shop in Worcester, forty miles west of Boston, in a former trolley-car factory. With a place to call home, the... View Details

Keywords: Roger Thompson; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

November 2015
Case

Wynton Marsalis & Jazz at Lincoln Center

By: Rohit Deshpandé

Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details

Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of... View Details

Keywords: Re: Multiple Faculty; Sports

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

Miller. Here was the number one male skier in the world making it clear to one and all that he just didn't care or worse, was doing his best to do badly. That really hurts. He went from anointed to disjointed. Q: What do you think of the... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

10 Dec 2014
News

Front-Row Seat

events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices

25 Oct 2017
Research & Ideas

Will Machine Learning Make You a Better Manager?

increasingly using ML to manage many aspects of their business operations. “There’s been an explosion,” Teodorescu says. “It’s becoming less of a field in itself and more and... View Details

Keywords: by Michael Blanding; Information Technology

Profile

Debora Lehrer

realization hit that if I wanted to advance my career in sports at a fairly steady pace, an MBA would be the best way to prepare for the management roles I had in mind. After deciding to get an advanced degree, the choice View Details

Keywords: Entertainment / Media

June 2010 (Revised January 2012)
Case

Blue Man Group: Creativity, Life and Surviving an Economic Meltdown

In 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and build the... View Details

Keywords: Arts; Financial Crisis; Entrepreneurship; Crisis Management; Growth and Development Strategy; Brands and Branding; Personal Development and Career; Creativity; Entertainment and Recreation Industry

21 Jan 2009
First Look

First Look: January 21, 2009

William R. Kerr Publication:Journal of Economics and Management Strategy (forthcoming) Abstract Why are some places more entrepreneurial than others? We use Census Bureau data... View Details

Keywords: Martha Lagace

14 Sep 2007
Research & Ideas

How to Profit from Scarcity

the right place at the right price. Coca-Cola's mantra always has been to be within an arm's reach of desire. To be out of stock is to lose a sale or, worse, to lose a sale to... View Details

Keywords: by John Quelch; Consumer Products; Advertising

01 Oct 2001
News

HBS Press Books in Brief

Chris Lederer, argues that marketers and CEOs urgently need tools to manage vast groups of brands — not as individual elements or collections under one corporate roof but as... View Details

Keywords: Management; Management; Management; Management

October 2002 (Revised June 2005)
Case

McDonald's Corporation (Abridged)

McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to... View Details

Keywords: Risk Management; Competition; Brands and Branding; Growth and Development Strategy; Retail Industry; Food and Beverage Industry