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Show Results For
- All HBS Web
(4,402)
- People (15)
- News (1,253)
- Research (2,573)
- Events (16)
- Multimedia (10)
- Faculty Publications (980)
- Web
The Art of "Posting" - The Art of American Advertising
checklists to inspect the distribution, placement, and condition of posters. At times the public landscape became so saturated with marketing images that some state legislations called for a limitation on... View Details
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
FangXiaNuo Airbnb is revolutionizing the lodging market by keeping hotel rates in check and making additional rooms available in the country's hottest travel spots during peak periods when hotel rooms often sell out and rates skyrocket, a... View Details
- 09 Aug 2011
- News
A Toast to Macchu Pisco
Asher: Distilling pisco, riding a wave. Courtesy Melanie Asher In America, it’s the new big thing in cocktails and mixology, or so proclaimed the New York Times (June 22, 2011): “Pisco, the clear grape spirit of South America .the... View Details
- 01 Dec 2007
- News
Fall Reunions
the classroom, with topics ranging from business opportunities in emerging markets to biotech to management challenges in public education. And once the cold-call jitters were over, there was ample time for... View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
of retailing through consulting and marketing work for a roster of global clients. Traub recently sat down with Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) to discuss retailing trends and the... View Details
- 08 Aug 2018
- Blog Post
Hands-on Experience in Hospitality
During my time in Barcelona, I was able to see the operations of the hotels, understand the financial model of the hospitality industry, get to know their marketing strategies and see how crucial HR is to... View Details
Keywords: Hospitality
- 01 Sep 2018
- News
Escape Hatch
2015 with three tiny houses in the southern New Hampshire woods, Getaway now offers 89 escapes in areas less than two hours from Boston, New York, and Washington, DC, with the goal of expanding to three new markets in the coming year.... View Details
- 01 Dec 1997
- News
Stacey Lawson (MBA '96)
illustrations of standard parts, such as valves, pumps, and gears. Today Lawson is the vice president of marketing at InPart, a company she cofounded upon graduating from HBS. InPart, now fifty employees strong, is creating a library of... View Details
- 02 Mar 2023
- News
Carbon's Second Act
long second act in the software sector. But about five years ago, he decided it was time for a big change. Todd Brix: I had learned enough about software and had enough time in the software industry, [and]... View Details
- 01 Dec 2006
- News
Rolling Thunder
1901 — two years before Harley-Davidson — Indian held nearly half of U.S. market share for the next fifty years before falling on hard times and filing for bankruptcy. The brand retains a cultlike following... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
advantage of a natural experiment involving two offsetting court rulings, separated by several weeks, that affected the antitakeover force of staggered boards for a subset of Delaware firms. We find evidence consistent with the hypothesis that the View Details
Keywords: Sean Silverthorne
- 21 Jul 2015
- First Look
First Look: July 21, 2015
professionals can make and investments that only the firm can make, while at the same time minimizing distortions in decisions that either party could make (e.g., promotion and marketing of professionals'... View Details
Keywords: Sean Silverthorne
- 22 Aug 2005
- Research & Ideas
Balancing the Future Against Today’s Needs
pressures. Reframing The Mission The most aggressive form of growth, developing entirely new products for markets you don't yet serve, requires both the longest time horizon and the biggest leap of faith.... View Details
Keywords: by Paul Michelman
- 01 Sep 2010
- News
You’ve Been YouTubed
millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much View Details
- 16 Mar 2018
- News
Enabling The Pursuit of Entrepreneurial Dreams
AwesomenessTV was sold to NBCUniversal, the timing was right. “I was wearing many hats at the studio — from business development to finance to marketing and operations. I learned a lot on the job, but... View Details
- 01 Sep 2013
- News
The Joy of Spending
more money," says Norton, now an associate professor in the Marketing Unit at HBS. That search for answers led to their new book, Happy Money: The Science of Smarter Spending, which offers peer-reviewed guidance for the purse strings—much... View Details
- 07 Aug 2015
- Blog Post
Takeaways from the Class of 2015
do. Stay connected to the thoughts, feelings, and ideas of your frontline employees. They are what is driving the organization. Don’t be afraid to say “I don’t know”. Ask for help. Overcome your pride. Remain humble. It’s not about who is right, it’s about what is... View Details
- 01 Mar 2010
- News
Rwanda Provides Students with Hands-On Learning
The 2010 January Term break at HBS was no time to kick back for the 403 first- and second-year MBA students who signed up for the Immersion Experience Program (IXP). In search of the kind of deep understanding that can come only from... View Details
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
Christensen's Milkshake Marketing (24,877) http://hbswk.hbs.edu/item/6496.html Published: February 14, 2011 About 95 percent of new products fail. The problem often is that their creators are using an ineffective View Details
Keywords: by Staff
- 01 Mar 2004
- News
Reforming Company Boards
structuring and M&A transactions, it was obvious that the focus was not on building shareholder value but on reporting predictable, double-digit earnings growth to achieve temporarily high stock market valuations. The truth has been... View Details
Keywords: Corporate Services