Social Marketing - Publications - Faculty & Research

01 Dec 2008
News

NYC Club Hosts Nonprofits

accountability and governance, and development and marketing. Professor Kash Rangan, who cochairs the School’s Social Enterprise Initiative, reviewed his research on nonprofit trends. Professor John Quelch, a View Details

09 Oct 2001
Research & Ideas

Five Questions for Paul Lawrence and Nitin Nohria

assured that they can defend their achievements—that they will be listened to if they feel aggrieved or abused. Jobs that reasonably fulfill all 4 drives are the building blocks of healthy organizations. It is also important to make sure that all other View Details

Keywords: by Sean Silverthorne

14 Nov 2012
Research & Ideas

New Agenda for Corporate Accountability Reporting

how it affects social value in society at large. That could soon start to change. Karthik Ramanna, an associate professor at Harvard Business School who studies the political economy of corporate accountability and financial reporting,... View Details

Keywords: by Martha Lagace; Accounting; Energy; Utilities

12 Jan 2015
News

Good Investments

some may still be looking to maximize their investments, a lot of these folks would be willing to invest and get a more modest return, perhaps, while having a fabulous social impact.” That the return is kept modest is a necessary... View Details

Keywords: Dan Morrell; impact investing; ideas; Securities, Commodities, and Other Financial Investments; Finance

14 Apr 2020
Cold Call Podcast

'Fortnite' Was a Blockbuster for Epic Games. What’s the Encore?

Keywords: Re: Andy Wu; Entertainment & Recreation; Video Game

12 May 2016
News

Food Rescue Is on a Mission

trust. With 40 million meals under its belt, the national nonprofit is seeking ways to ensure its own sustainability, including a social venture called the Ugly Juice Van, which sells juices and smoothies at farmers’ View Details

Keywords: Jill Radsken

27 Jan 2023
News

Turning Up the Volume

small and lacks fully dedicated resources. Goldman realized that if LEDA could not count on effective media placement, social media strategy, and student outreach, funding could dwindle (or worse), and students who might otherwise benefit... View Details

Keywords: Maureen Harmon

16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets: How Globalizing Companies Can... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

20 Jan 2015
News

Patient Medical Records, Pocket-sized

launched programs to sell MedKaz to each prospective market segment—to consumers and groups with specific healthcare needs, to corporations that can offer MedKaz as an employee wellness benefit, and to such government entities as the... View Details

Keywords: Jennifer Myers; Health, Social Assistance; Health, Social Assistance

23 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

to bring their offerings to large numbers of people, to make a market for prestige cosmetics, specialty coffee, and made-to-order PCs at moments when these products were new. In starting out, each of these entrepreneurs believed—and this... View Details

Keywords: by Martha Lagace

01 Sep 2020
News

Building a Strong and Prosperous Society

Economic growth rates are much more stable and social welfare much higher under inclusive regimes: societies in which the free market is balanced by a democratically elected, capable government and a strong... View Details

28 Jun 2018
Cold Call Podcast

L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet

Keywords: Re: Rohit Deshpande; Entertainment & Recreation; Fine Arts

04 Dec 2014
News

Hacking Health Care

vision is Hacking Heath, a Montreal-based social collaborative that hosts weekend brainstorming sessions, or “hackathons,” to spur innovation in the industry and, ultimately, save lives. “The end game is to transform health care with more... View Details

Keywords: Jill Radsken

27 Jul 2017
News

Seeing a Way Forward

opportunities,” Leger says. “I believe the idea that there is an inevitable tradeoff between profit and impact is fundamentally flawed and can be challenged through innovative social enterprises that will tackle View Details

Keywords: Jennifer Myers

12 Mar 2018
Op-Ed

Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist

companies must serve a social purpose. “Society is demanding that companies, both public and private, serve a social purpose,” Fink wrote. “To prosper over time, every company must not only deliver financial... View Details

Keywords: by Bill George; Banking

20 Feb 2014
News

Managing the World’s Trouble Spots

help with these problems. Somehow this bridge has to be built,” says Goodwin, who until earlier this month was CEO of Executives Without Borders (ExecWB), a sort of facilitator for corporate social responsibility. (Goodwin just announced... View Details

Keywords: Jill Radsken

20 Mar 2000
Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

social services have to be provided, and those costs tend to offset any tax-base revenues gained from housing. By contrast, with light industry, towns get the tax base without having to add a lot of social... View Details

Keywords: by Garry Emmons; Construction; Real Estate