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- All HBS Web
(3,696)
- People (2)
- News (709)
- Research (2,363)
- Events (26)
- Multimedia (18)
- Faculty Publications (946)
Rose M. Knox
Knox built the largest gelatin distribution company in the U.S. After her husband’s death, Knox directed advertising to women, published recipes and financed constant research on gelatin usage. Through diversification efforts, Knox... View Details
Keywords: Food & Tobacco
- 11 Sep 2019
- Research & Ideas
Germany May Have the Answer for Reducing Drug Prices
American lawmakers attempting to stem spiraling drug costs might find inspiration in Germany, where the government’s regulatory model has been curbing price growth without thwarting innovation or access, says research from Harvard... View Details
Gordon M. Binder
Binder led Amgen to become the first commercially successful and largest independent biotechnology company in the world employing over 6,000 individuals and generating in excess of $3 billion in revenue. In 1999, Binder was named Chairman of the Biotechnology Industry... View Details
Keywords: Healthcare
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
word — to grill them about their tastes, buying habits, and favorite brands — [Zaltman] seeks to converse directly with their brains instead,” the Times observed (February 23, 2002). The Zaltman Metaphor Elicitation Technique (ZMET), the first patented marketing View Details
- 24 Apr 2014
- News
Betting big on star power can be a winning strategy in business—not just show business
Researching the entertainment industry, Anita Elberse, the Lincoln Filene Professor of Business Administration, has found that blockbuster strategies work. Content producers who pursue these strategies make huge investments in a small... View Details
Lewis W. Lehr
In his first year at the helm of 3M, Lehr presided over a major reorganization of the company’s diversified operations into 4 distinct divisions. The new and improved 3M began to focus on quality and innovation, as Lehr invested heavily in View Details
Keywords: Fabricated Goods
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The answer may lie at the heart of... View Details
Ewing M. Kauffman
Using his middle name as his company’s name, Kauffman built a fledging pharmaceutical business initially housed in his basement into a $1 billion operation by the time he sold Marion Labs to Merrell Dow. Kauffman built his business by licensing View Details
Keywords: Healthcare
- 22 Mar 2017
- Research & Ideas
What's the Ideal Frequency for a Sales Quota?
aware of the experiment. The researchers tracked the employees’ sales performance before and after the experiment, noting how a quota change would affect the historical top salespeople as well as the historical worst performers. They... View Details
Keywords: by Carmen Nobel
- Web
Instrument of Pictorial Publicity - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Instrument of Pictorial Publicity William M. Rittase. Down in the Gold Mines, ca. 1934.... View Details
- 11 Feb 2015
- Research & Ideas
Politicians Benefited From Using Toxic Loans
Controlling for potential selection effects, the researchers found that using structured loans led to an increase in the likelihood that a politician was reelected. "These financial innovative products... View Details
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Product Published: April 23, 2012 Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the... View Details
Keywords: by Staff
- Web
Alumni Career Journey: Lee Scott (MBA 2023) - Scaling Climate Tech Innovation - Blog - Business & Environment
Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC... View Details
- Web
Climate Symposium 2024: Confronting Reality, Celebrating Innovation - Blog - Business & Environment
Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
data on when such exploded prices work best. We asked Wathieu to discuss his research. Sean Silverthorne: As you note in the paper, a number of recent studies have concluded that the way price information is presented (price framing) often influences perceptions of... View Details
- Web
Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Dream Realities Eugene Hutchinson. Decorative Crystal, ca. 1934. olvwork490097 Alfredo... View Details
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news about major players and HBS recruiters, analysis of trends in the industry and the competitive environment, and news of innovative products and services. Diversity, Equity, and Inclusion Info Blast Monthly newsletters curated... View Details
- 01 Jun 2012
- News
What Industrial Policy?
include: Agriculture, which receives massive government subsidies. Universities, which enjoy tax-exempt status and direct subsidies through government research grants. Health care, which receives a huge tax break (employer-sponsored... View Details
- Web
Introduction - The Worker - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response The Collection The Medium The... View Details
- 01 Jun 2025
- News
Forward Thinking
awareness around the species’ threats. SGN stands apart from other conservation groups—and lives up to the urgency in its name—by prioritizing immediate, concrete actions over time-intensive research studies. “We try to take a very... View Details