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  • 28 Feb 2012
  • First Look

First Look: Feb. 28

http://www.hbs.edu/research/pdf/12-070.pdf Private and Public Decisions in Social Dilemmas: Evidence from Children's Behavior Authors:Daniel Houser, Natalia Montinari, and Marco Piovesan Abstract Substantial research with adult... View Details
Keywords: Sean Silverthorne
  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

Scholarship") shows that as library search has gotten vastly more efficient with the advent of digitized libraries and online search tools, the depth of scientific research has suffered. Scholars in a variety of fields tend to... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

necessitate that professionals from different functions work together on development projects to create the highest-quality product in the shortest time. Understanding the conditions that facilitate teamwork has been a pursuit of View Details
Keywords: Martha Lagace
  • 21 Aug 2000
  • Research & Ideas

From Emerging Economies to the Global Market: The Case of Embraer

participants. Questions they considered: What key elements of strategy and competitiveness will help a firm from an emerging market suceed internationally? How can a government assist a company without smothering it? Another point of... View Details
Keywords: by Martha Lagace; Manufacturing
  • January 1992 (Revised March 2006)
  • Case

The DAG Group

Chris Hackett and Val Rayzman have spent six months after graduating from business school exploring the possibility of building a chain of upscale drycleaners. This fragmented industry looked ripe for an innovative new entrant. Chris and Val have researched the... View Details
Keywords: Strategic Planning; Market Entry and Exit; Entrepreneurship; Acquisition; Service Industry
Related
  • 10 Nov 2014
  • Working Paper Summaries

Crony Capitalism, American Style: What Are We Talking About Here?

Keywords: by Malcolm S. Salter
  • Web

Cluster Studies - Institute For Strategy And Competitiveness

HBS ISC Competitiveness & Economic Development CED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Research & Applications Research &... View Details
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

isolate the effects of channel expansion. We argue for advantages to using zip code level data for methodological and consumer data privacy reasons. Download the paper: http://www.hbs.edu/research/pdf/07-043.pdf Multinational Firms, FDI Flows and Imperfect Capital... View Details
Keywords: Martha Lagace
  • Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
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  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

altered focus has been the key to success of current discount voucher services. Q: Do you have any plans to continue researching this subject? A: Absolutely. We're currently talking to merchants that have used discount voucher services,... View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 06 Nov 2018
  • Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

Isao Okada of Osaka Seikei Univerity and HBS marketing professor emeritus Stephen A. Greyser—a longtime student and observer of the Olympics—conducted extensive field research at 10 of the 12 Summer Olympics... View Details
Keywords: by Julia Hanna; Sports
  • Web

Becoming an Entrepreneur - Alumni

have a considerable journey ahead, usually with obstacles and challenges unique to their ideas, industries, and market contexts. But regardless of the specific path, they will need to prepare for their journeys by View Details
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

being ordinary, mediocre, and forgettable. That’s because many organizations tackle customer experience by relying on haphazard efforts, Thomke says, like brainstorming, trial and error, and market research... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 25 Apr 2011
  • Research & Ideas

What CEOs Do, and How They Can Do it Better

of the many actions a CEO could take during the course of a day—attending meetings, reviewing a marketing campaign, schmoozing clients on the golf course. So Sadun and her colleagues instead divided up activities with a much simpler... View Details
Keywords: by Michael Blanding
  • 28 Jun 2012
  • Working Paper Summaries

Leviathan in Business: Varieties of State Capitalism and their Implications for Economic Performance

Keywords: by Aldo Musacchio & Sergio G. Lazzarini
  • 01 Mar 2010
  • News

John Crowley’s Extraordinary Measures

their dismay they learned that because Pompe afflicts so few people — less than one in 40,000 — no treatment had yet been developed. Determined to change that, Crowley quit his job as a marketing executive for Bristol-Myers Squibb,... View Details
Keywords: Sarah Auerbach; Ambulatory Health Care Services; Health, Social Assistance; Motion Picture and Sound Recording Industries; Information
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

borrowers in the London market, we challenge the traditional view that gold-standard adherence worked as a credible commitment mechanism that was rewarded by financial markets with lower borrowing costs. We demonstrate that in the poor... View Details
Keywords: Martha Lagace
  • 2010
  • Working Paper

Competing Complements

By: Ramon Casadesus-Masanell, Barry Nalebuff and David B. Yoffie
In Cournot's model of complements, the producers of A and B are both monopolists. This paper extends Cournot's model to allow for competition between complements on one side of the market. Consider two complements, A and B, where the A + B bundle is valuable only when... View Details
Keywords: Profit; Revenue; Monopoly; Game Theory; Competition
Related
  • 19 Jun 2012
  • First Look

First Look: June 19

making complex decisions. Under some circumstances, unconscious thought improves decisions even more than conscious thought. Executive functioning depends on energy provided by glucose, and we know from previous research that the... View Details
Keywords: Sean Silverthorne
  • 30 Nov 2007
  • What Do You Think?

What Is Management’s Role in Innovation?

Future" is being held as part of the 100th anniversary celebration at the Harvard Business School. To kick off the colloquium, senior managers of 4 sizeable organizations heavily involved in innovation have been asked to pose "burning questions" to the... View Details
Keywords: by Jim Heskett