Publications

12 Dec 2012
Research & Ideas

Book Excerpt: Strength in Numbers

Editor's note: Many economic regulators, influenced by the work of Mancur Olson, maintain the notion that consumers hold little sway over big-industry concerns. They argue that diffuse View Details

Keywords: Re: Gunnar Trumbull

December 2020
Article

Monetary Policy and Global Banking

By: Falk Bräuning and Victoria Ivashina

When central banks adjust interest rates, the opportunity cost of lending in local currency changes, but—in absence of frictions—there is no spillover effect to lending in other currencies. However, when equity capital is limited, global banks must benchmark domestic... View Details

Keywords: Global Banks; Monetary Policy Transmission; Cross-border Lending; Banks and Banking; Financial Markets; Global Range

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The Gift - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

HBS Quick Links HBS Home MBA Executive Education Doctoral Programs Faculty and Research Alumni Publishing Site Index HBS Home Contact Us Map/Directions A Concrete Symbol The Exhibition Introduction Educating Business Administrators Core Body View Details

Ray Kluender

Ray Kluender is an associate professor in the Entrepreneurial Management Unit and the Berol Corporation Fellow at Harvard Business School, a faculty research fellow at the National Bureau of Economic Research (NBER), an invited researcher at the Abdul Latif Jameel... View Details

January 1996 (Revised February 1997)
Case

Exploring Brand-Person Relationships: Three Life Histories

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details

Keywords: Consumer Behavior; Relationships; Brands and Branding

Video

Anand Burman

Anand Burman, Chairman of Dabur, one of India’s largest manufacturers of natural medicine and consumer products, discusses the Ayurvedic tradition behind his company’s products. View Details

March 2022
Article

Strategic State Capacity: How States Counter Opposition to Climate Policy

By: Jonas Meckling and Jonas Nahm

When can states implement policies against the opposition from powerful interest groups? Research on state capacity has examined bureaucratic sources of capacity, leaving unexplained why countries with similar levels of bureaucratic capacity vary in goal attainment. We... View Details

Keywords: Power and Influence; Policy; Environmental Regulation

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Research Summary

Current Research

I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details

June 1998 (Revised August 2000)
Case

Microsoft CarPoint

By: Jeffrey F. Rayport

CarPoint.com was Microsoft's Web-based entry into on-line automobile retailing. While it could not, in fact, "sell" or deliver any cars, it could shift much of consumer search, comparison, and decision-making, including pricing, the traditional car dealer to the Web.... View Details

Keywords: Internet and the Web; Service Operations; Market Entry and Exit; Consumer Behavior; Auto Industry; Retail Industry

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

firms may exploit personal information to tap into complementary revenue streams, such as advertising. Personal information can be used to improve the targeting of ads, increasing advertisers' willingness to pay. In addition, firms may... View Details

Keywords: by Dina Gerdeman; Consumer Products

October 2023 (Revised December 2023)
Case

Compound: Lending on the Blockchain

By: Marco Di Maggio, George Gonzalez and Richard Dulude

This case critically examines Compound, an innovative decentralized finance (DeFi) platform. Focusing on Compound’s blockchain-based borrowing and lending protocol, the case explores its automated, intermediary-free system using Ethereum smart contracts. This system... View Details

Keywords: Blockchain; Cryptocurrency; Disruptive Innovation; Borrowing and Debt; Financing and Loans; Organizational Design; Technological Innovation

May 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry

August 1995 (Revised July 1997)
Case

H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)

By: F. Warren McFarlan

Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details

Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Retail Industry; Food and Beverage Industry

2013
Chapter

The Global and the Local in the Beauty Industry: A Historical Perspective

By: G. Jones

This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the industry internationalized from the late nineteenth century, there was a homogenization of beauty ideals and practices around the world. Western and white beauty... View Details

Keywords: Business History; Globalization; History; Beauty and Cosmetics Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America

Oluwagbemileke Jegede is a doctoral student in the Technology and Operations Management (TOM) unit at Harvard Business School. She received BBA and LLB degrees from Amity University and the University of Sierra Leone in 2015 and 2016 respectively,... View Details

Clubs

Midwest Student Association

July 2022
Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey

boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details

Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Asia; India