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      • August 2002
      • Case

      MassEnvelopePlus

      By: Rosabeth M. Kanter, Brooke Bartletta and Michelle Heskett
      Describes the challenges Steve Grossman, a fourth-generation owner of a small commercial printing company, must face amid industry consolidation, technological changes, and his own run for public office. View Details
      Keywords: Family Business; Family Ownership; Problems and Challenges; Leadership; Change Management; Information Technology; Personal Development and Career; Service Delivery; Service Industry; Massachusetts
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      Kanter, Rosabeth M., Brooke Bartletta, and Michelle Heskett. "MassEnvelopePlus." Harvard Business School Case 302-103, August 2002.
      • July 2002 (Revised August 2002)
      • Case

      Washington Hospital Center (A): Rescuing Emergency Medicine

      By: Rosabeth M. Kanter and Michelle Heskett
      Dr. Craig Feied and Dr. Mark Smith, recruited to turn around the Washington Hospital Center Emergency Department, prepare to roll out their most revolutionary change yet--an information system that could radically improve the practice of emergency medicine. A review of... View Details
      Keywords: Change Management; Health Care and Treatment; Nonprofit Organizations; Medical Specialties; Organizational Culture; Crisis Management; Technological Innovation; Higher Education; Health Industry; District of Columbia
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      Kanter, Rosabeth M., and Michelle Heskett. "Washington Hospital Center (A): Rescuing Emergency Medicine." Harvard Business School Case 303-019, July 2002. (Revised August 2002.)
      • July 2002 (Revised August 2002)
      • Case

      Washington Hospital Center (B): The Power of Insight

      By: Rosabeth M. Kanter and Michelle Heskett
      Dr. Craig Feied considers how to take a major technical innovation beyond his own department into a large hospital system. Reviews how proprietary information systems became indispensable in the department of emergency medicine and what it took to introduce the change... View Details
      Keywords: Change Management; Health Care and Treatment; Nonprofit Organizations; Medical Specialties; Organizational Culture; Crisis Management; Technological Innovation; Higher Education; Adoption; Health Industry; District of Columbia
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      Kanter, Rosabeth M., and Michelle Heskett. "Washington Hospital Center (B): The Power of Insight." Harvard Business School Case 303-020, July 2002. (Revised August 2002.)
      • July 2002 (Revised August 2002)
      • Case

      Washington Hospital Center (C): Progress and Prospects, 1995-2001

      By: Rosabeth M. Kanter and Michelle Heskett
      Dr. Craig Feied and Dr. Mark Smith have already transformed a "worst-in-area" emergency medicine department into the best in the area. Industry-wide and hospital system-specific challenges remain, including their newest project of national importance--creating an... View Details
      Keywords: History; Higher Education; Organizational Culture; Medical Specialties; Technological Innovation; Change Management; Nonprofit Organizations; Expansion; Crisis Management; Health Care and Treatment; Health Industry; District of Columbia
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      Kanter, Rosabeth M., and Michelle Heskett. "Washington Hospital Center (C): Progress and Prospects, 1995-2001." Harvard Business School Case 303-021, July 2002. (Revised August 2002.)
      • July 2002 (Revised August 2002)
      • Case

      Washington Hospital Center (D): Emergency Medicine After September 11

      By: Rosabeth M. Kanter and Michelle Heskett
      The all-risks-ready emergency room prototype project becomes widely accepted as a need after September 11, 2001. The already operational medical informatics system, Insight, comes under heavy demand after its strong performance during crises and is noticed by various... View Details
      Keywords: Change Management; Health Care and Treatment; Nonprofit Organizations; Medical Specialties; Organizational Culture; Crisis Management; Technological Innovation; Higher Education; Performance Productivity; Health Industry; District of Columbia
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      Kanter, Rosabeth M., and Michelle Heskett. "Washington Hospital Center (D): Emergency Medicine After September 11." Harvard Business School Case 303-022, July 2002. (Revised August 2002.)
      • July 2002 (Revised April 2003)
      • Case

      Computer Associates International, Inc.: Governance and Investor Communication Challenge

      By: Paul M. Healy and Krishna G. Palepu
      Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details
      Keywords: Business Earnings; Earnings Management; Stock Shares; Problems and Challenges; Communication Strategy; Accrual Accounting; Business Model; Budgets and Budgeting; Corporate Governance; Revenue; Computer Industry; Computer Industry
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      Healy, Paul M., and Krishna G. Palepu. "Computer Associates International, Inc.: Governance and Investor Communication Challenge." Harvard Business School Case 103-007, July 2002. (Revised April 2003.)
      • July 2002 (Revised April 2004)
      • Supplement

      GE's Digital Revolution

      By: Christopher A. Bartlett
      Presents interviews with Gerry Podesta, VP of GE Plastics Component of General Electric Co., and Gary Reiner, senior VP and CIO of General Electric Co. A revised version of an earlier video. View Details
      Keywords: Leadership; Corporate Strategy; Management Teams; Consumer Products Industry; Consumer Products Industry
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      Bartlett, Christopher A. "GE's Digital Revolution." Harvard Business School Video Supplement 303-801, July 2002. (Revised April 2004.)
      • June 2002 (Revised August 2002)
      • Case

      WorldSpace: Digital Radio for the Developing World

      By: Debora L. Spar
      Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details
      Keywords: Information; Social Entrepreneurship; Mobile and Wireless Technology; Developing Countries and Economies; Media and Broadcasting Industry; Asia; Latin America; Africa
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      Spar, Debora L., Allison Morhaim, and Bharesh Patel. "WorldSpace: Digital Radio for the Developing World." Harvard Business School Case 702-034, June 2002. (Revised August 2002.)
      • June 2002 (Revised October 2004)
      • Case

      Entropia (A)

      By: Joseph B. Lassiter III, Sameer Ahuja and Jason Tepperman
      The Entropia management team and a Harvard Business School field study team look for applications for "grid computing" in the financial services industry, identifying a "go-to-market" plan for this new technology. View Details
      Keywords: Information Technology; Business Strategy; Financial Services Industry
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      Lassiter, Joseph B., III, Sameer Ahuja, and Jason Tepperman. "Entropia (A)." Harvard Business School Case 802-227, June 2002. (Revised October 2004.)
      • June 2002
      • Teaching Note

      PSA: The World's Port of Call, TN

      By: Lynda M. Applegate and Maddy Kadish
      Teaching Note for (9-802-003). View Details
      Keywords: Shipping Industry; Shipping Industry
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      Applegate, Lynda M., and Maddy Kadish. "PSA: The World's Port of Call, TN." Harvard Business School Teaching Note 802-230, June 2002.
      • June 2002
      • Teaching Note

      Nasdaq Japan: E-Merging Markets, TN

      By: Lynda M. Applegate
      Teaching Note for (9-802-056) and (9-802-093). View Details
      Keywords: Financial Services Industry; Financial Services Industry; Japan
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      Applegate, Lynda M. "Nasdaq Japan: E-Merging Markets, TN." Harvard Business School Teaching Note 802-231, June 2002.
      • June 2002 (Revised September 2005)
      • Case

      Online Music Distribution in a Post-Napster World

      By: Youngme E. Moon
      Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay). View Details
      Keywords: Distribution; Internet and the Web; Price; Marketing Channels; Service Operations; Music Industry
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      Moon, Youngme E. "Online Music Distribution in a Post-Napster World." Harvard Business School Case 502-093, June 2002. (Revised September 2005.)
      • June 2002
      • Case

      Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well!

      By: F. Warren McFarlan
      Describes an airline service incident that ought not to have happened in the network age. Inadequate use of available technology creates service problems. A rewritten version of an earlier case. View Details
      Keywords: Air Transportation; Information Management; Information Technology; Service Delivery; Problems and Challenges; Air Transportation Industry
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      McFarlan, F. Warren. "Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well!" Harvard Business School Case 302-128, June 2002.
      • June 2002 (Revised July 2002)
      • Case

      NTT DoCoMo: Marketing i-mode

      By: Youngme E. Moon
      i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details
      Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan
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      Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
      • 2002
      • Chapter

      The Use of Virtual Classes at Harvard Business School: A Successful Model for Corporate e-Learning

      By: D. Quinn Mills and Dirk Seifert
      Keywords: Business Education; Information Technology; Education Industry
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      Mills, D. Quinn, and Dirk Seifert. "The Use of Virtual Classes at Harvard Business School: A Successful Model for Corporate e-Learning." Chap. 13 in Corporate e-Learning. Edited by Reiner Neumann, Ralf Nacke, and Alexander Ross, 171–180. Wiesbaden, Germany: Gabler Verlag, 2002.
      • May 2002 (Revised May 2003)
      • Exercise

      Endeca Negotiation, The: Charlie Yie

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Students play the role of Charlie Yie, a venture capitalist considering an investment in a venture-backed enterprise software company. In the challenging financing climate of the Fall of 2001, he is trying to decide what terms to offer the company as an outside... View Details
      Keywords: Negotiation Process; Negotiation Offer; Management Teams; Venture Capital; Valuation; Software; Information Technology Industry; Information Technology Industry
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Endeca Negotiation, The: Charlie Yie." Harvard Business School Exercise 802-214, May 2002. (Revised May 2003.)
      • May 2002 (Revised May 2003)
      • Exercise

      Endeca Negotiation, The: Hardy Smith

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Students play the role of Hardy Smith, one of the founding investors of a venture-backed enterprise software company. In the challenging financing climate of the fall of 2001, he is trying to decide what terms to offer the company as an insider-funded C-round. Presents... View Details
      Keywords: Negotiation Process; Negotiation Offer; Management Teams; Venture Capital; Valuation; Software; Information Technology Industry; Information Technology Industry
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Endeca Negotiation, The: Hardy Smith." Harvard Business School Exercise 802-213, May 2002. (Revised May 2003.)
      • May 2002 (Revised May 2003)
      • Exercise

      Endeca Negotiation, The: Steve Papa

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Students play the role of Steve Papa, the CEO and founder of a venture-backed enterprise software company. In the challenging financing climate of the fall of 2001, he knows that two different groups are about to submit term sheets for his company's C-round. He is... View Details
      Keywords: Negotiation Process; Negotiation Offer; Management Teams; Venture Capital; Valuation; Software; Information Technology Industry; Information Technology Industry
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Endeca Negotiation, The: Steve Papa." Harvard Business School Exercise 802-212, May 2002. (Revised May 2003.)
      • May 2002 (Revised October 2002)
      • Case

      Telewest Communications plc

      By: Lynda M. Applegate and Laure Mougeot Stroock
      Created in 1992, Telewest has become the second largest broadband communication provider in the United Kingdom, offering telephone, cable television, and cable Internet services, as well as television and online content to the U.K. entertainment market. The first to... View Details
      Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Competition; Competitive Strategy; Expansion; Telecommunications Industry; Europe; United Kingdom
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      Applegate, Lynda M., and Laure Mougeot Stroock. "Telewest Communications plc." Harvard Business School Case 802-011, May 2002. (Revised October 2002.)
      • May 2002 (Revised October 2002)
      • Case

      Dell--New Horizons

      By: V. Kasturi Rangan and Marie Bell
      Founded in 1984, Dell Corp. has achieved phenomenal growth, and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry's average 30-year growth rate crashed to a negative 10%. Dell must make... View Details
      Keywords: History; Decisions; Product Positioning; Marketing Strategy; Framework; Globalization; Brands and Branding; Computer Industry; Computer Industry; United States
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      Rangan, V. Kasturi, and Marie Bell. "Dell--New Horizons." Harvard Business School Case 502-022, May 2002. (Revised October 2002.)
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