Publications

July 2002 (Revised March 2003)
Case

Avon.com (A)

Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Internet and the Web; Salesforce Management; Marketing Channels; Beauty and Cosmetics Industry

August 2007 (Revised February 2008)
Case

Gome Electronics: Evolving the Business Model

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo

After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a... View Details

Keywords: Business Model; Distribution Channels; Growth and Development Strategy; Information Technology; Industry Growth; Marketing Strategy; Business Growth and Maturation; Product; Electronics Industry; Retail Industry; China

September 2017 (Revised February 2018)
Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta

Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details

Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East

14 Dec 2021
Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

organization) and transparent (nothing is hidden—neither the process nor what senior management learned and plans to change). Forlenza says the SFP he led at Becton Dickinson in 2010: Encouraged open communication as View Details

Keywords: by Michael Beer

August 1994
Case

Higashimaru Shoyu Company, Ltd. (B): Revitalizing the Organization

Documents how Higashimaru's plant manager converted a reluctant workforce into one that was open to change. Illustrates "human reengineering" and shows how the plant manager prepared workers for a factory modernization program. View Details

Keywords: Restructuring; Employees

July 2011 (Revised October 2011)
Case

Lady Gaga (A)

By: Anita Elberse and Michael Christensen

In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details

Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry

February 2008
Supplement

Avaya (C): Implementing Demand Generation in Brazil

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Relationships; Sales

February 2008
Supplement

Avaya (B)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Relationships; Sales

Program

Families in Business

strengths of your family business and implement practices that enable high performance, shareholder loyalty, healthy family relationships, and broad social impact. Key Benefits In this family enterprise management program, you’ll learn... View Details

10 Mar 2009
First Look

First Look: March 10, 2009

Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real... View Details

Keywords: Martha Lagace

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

organization trains and mentors leaders, how can it retain them? Talented employees thirst for challenging assignments, and they need to be listened to, says Sasser. "If you invest in these people, you must give them significant... View Details

Keywords: by Martha Lagace

17 May 2017
Research & Ideas

Minorities Who 'Whiten' Job Resumes Get More Interviews

professor of organizational behavior and human resource management at the University of Toronto Mississauga; András Tilcsik, assistant professor of strategic management at the University of Toronto; and Sora... View Details

Keywords: by Dina Gerdeman

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55599 forthcoming International Journal of Human Resource Management Improving Resilience Among Employees High in Depression, Anxiety, and Workplace Distress... View Details

Keywords: Dina Gerdeman

October 27, 2022
Article

4 Types of Innovators Every Organization Needs

By: Andy Wu, Goran Calic and Min Basadur

Every company strives to be innovative, but most are missing key ingredients. How can you identify which ingredients your organization needs — and which employee styles can fill in the gaps? The authors’ research distills four key innovation styles that can lead to... View Details

Keywords: Innovation Leadership; Innovation and Management

March 2006 (Revised April 2006)
Case

NOK (A)

By: Das Narayandas and Kate Attea

Highlights issues that a multidivision firm faces as it moves from managing products for profit to managing customers for profit. View Details

Keywords: Business Divisions; Transformation; Customer Focus and Relationships; Profit; Management; Product Marketing; Organizations; Commercialization

July 2012 (Revised January 2014)
Case

HGRM: Bringing Back High Touch Hospitality

By: Lynda M. Applegate and Gabriele Piccoli

The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,... View Details

Keywords: Entrepreneurship; Customer Relationship Management

26 Apr 2022
Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

To be successful, companies must build trust with their employees and consumers. But how can companies do so in these turbulent times when they are being pulled in many directions all at once? First, businesses must realize that trust is... View Details

Keywords: by Ranjay Gulati

May 2003
Case

Renault-Nissan Alliance, The

By: Michael Y. Yoshino and Perry Fagan

On Wednesday, May 29, 2002, the board of directors of Renault-Nissan BV (RNBV) met for the first time to discuss the state of the alliance between Renault SA and Nissan Motors-two of the world's largest automakers. RNBV was a 50/50 joint venture company established in... View Details

Keywords: Joint Ventures; Global Strategy; Organizational Culture; Alliances; Business or Company Management; Mergers and Acquisitions; Management Analysis, Tools, and Techniques; Auto Industry

August 2008 (Revised June 2013)
Background Note

Note on the Nonprofit Coherence Framework

By: Allen S. Grossman and Stacey Childress

This note presents the Nonprofit Coherence Framework. It helps nonprofit leaders identify the key elements that support an organizational strategy focused on attaining high performance, bring those elements into a coherent relationship with the strategy and each other,... View Details

Keywords: Management Practices and Processes; Organizational Culture; Organizational Structure; Performance Improvement; Nonprofit Organizations; Corporate Strategy