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Publications

Publications

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  • All HBS Web  (4,368)
    • People  (7)
    • News  (1,037)
    • Research  (2,244)
    • Events  (58)
    • Multimedia  (99)
  • Faculty Publications  (1,802)

Show Results For

  • All HBS Web  (4,368)
    • People  (7)
    • News  (1,037)
    • Research  (2,244)
    • Events  (58)
    • Multimedia  (99)
  • Faculty Publications  (1,802)
← Page 124 of 4,368 Results →
  • July 2021
  • Article

Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market

By: Hui Li and Feng Zhu
Platform competition is shaped by the likelihood of multi-homing (i.e., complementors or consumers adopt more than one platform). To take advantage of multi-homing, platform firms often attempt to motivate their rivals’ high-performing complementors to adopt their own... View Details
Keywords: Platform Competition; Multi-homing; Information Transparency; Daily Deals; Groupon; LivingSocial; Digital Platforms; Information; Competition
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Li, Hui, and Feng Zhu. "Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market." Management Science 67, no. 7 (July 2021): 4384–4407.
  • 2019
  • Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 16 Capturing Value by Controlling Bottlenecks in Open Platform Systems

By: Carliss Y. Baldwin
The purpose of this chapter is to investigate the means by which firms capture value in open platform systems. I begin by arguing that the surplus value created by complementarities within a technical system will be split among the owners of the unique and essential... View Details
Keywords: Open Platforms; Bottlenecks; Flow Production; Value Capture; Disintermediation; Production; Management; Digital Platforms
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Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 16 Capturing Value by Controlling Bottlenecks in Open Platform Systems." Harvard Business School Working Paper, No. 20-054, November 2019.
  • 2015
  • Other Unpublished Work

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Lingling Zhang, Clarence Lee and Anita Elberse
Keywords: Digital Marketing; Advertising Campaigns
Citation
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Zhang, Lingling, Clarence Lee, and Anita Elberse. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." March 2015. (In preparation for resubmission at Marketing Science.)
  • Feb 06 2019
  • Short Film

Achieving Personal and Professional Growth

  • Dec 01 2016
  • Testimonial

Appreciating Different Perspectives in the Classroom

  • Aug 18 2016
  • Testimonial

Blazing Trails in the Entertainment Industry

  • Jul 22 2016
  • Testimonial

Reaching the Next Stage of Your Career

  • April 2018
  • Teaching Plan

NBCUniversal Telemundo: Transforming Latino Television

By: Henry McGee
Teaching Plan for HBS No. 318-018. View Details
Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Digital Marketing; Telecommunications Industry; Media and Broadcasting Industry; Miami
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McGee, Henry. "NBCUniversal Telemundo: Transforming Latino Television." Harvard Business School Teaching Plan 318-073, April 2018.
  • 2020
  • Chapter

Google, Apple, Facebook, Amazon: Is Winner-Take-All True?

By: David B. Yoffie
Keywords: Platform; Technology; Digital Platforms
Citation
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Yoffie, David B. "Google, Apple, Facebook, Amazon: Is Winner-Take-All True?" In Sekai saikoho no keiei kyoshitsu [World's Best Management Class]: 17 Lessons in Management from the World's Leading Business Professors, edited by Ayako Hirono, 179–193. Tokyo: Nikkei Business Publications, 2020. (Published in Japanese.)
  • January 2008
  • Article

Learning the Fine Art of Collaboration

By: Alan MacCormack and Theodore Forbath
Innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities and operating in a coordinated manner. This collaborative model demands that firms develop different skills, yet despite this need, there is little guidance... View Details
Keywords: Digital Platforms
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MacCormack, Alan, and Theodore Forbath. "Learning the Fine Art of Collaboration." Forethought. Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 10–11.
  • March 2020
  • Module Note

Scaling and Sustaining Platform Businesses

By: Feng Zhu
Keywords: Platform Businesses; Platform Disruption; Platforms; Digital Platforms; Technology Industry
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Zhu, Feng. "Scaling and Sustaining Platform Businesses." Harvard Business School Module Note 620-108, March 2020.
  • December 2019
  • Article

El negocio de las plataformas

By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
Keywords: Platform; Digital Platforms
Citation
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Gawer, Annabelle, Michael A. Cusumano, and David B. Yoffie. "El negocio de las plataformas." Harvard Deusto Business Review, no. 295 (December 2019): 6–12.

    Eric Boutin

    Eric Boutin is a digital health investor, board member, and serial entrepreneur, helping early-stage startups to global pharma companies reimagine healthcare through science and technology. Eric helps founders launch, fund, and scale... View Details
    Keywords: Healthcare
    • 25 Aug 2022
    • News

    Labs Enable Large-scale Research

    is conducted at the School. The labs will drive foundational and applied research in six topical areas that address key business and societal challenges of the new digital world. Faculty members from across Harvard, serving as principal... View Details
    • 01 Dec 2017
    • News

    2017 in Manufacturing: The Supply Chain Goes High Tech

    The globalization of manufacturing and the increased dependence on digital technology is transforming the sector and changing its competitive advantage profile. This is a long-term trend, but we are seeing its effects more clearly with... View Details
    Keywords: Jerry Jasinowski (AMP 97, 1985), former president and CEO, National Association of Manufacturers
    • May 2017
    • Supplement

    Betfair (B)

    By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
    Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model. View Details
    Keywords: Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Entertainment and Recreation Industry; Europe
    Citation
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    Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (B)." Harvard Business School Supplement 717-517, May 2017.
    • September 1995
    • Supplement

    Chemical Bank Lotus Notes Demonstration Software: Macintosh Version

    By: Lynda M. Applegate
    Keywords: Applications and Software; Digital Platforms; Banking Industry
    Citation
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    Applegate, Lynda M. "Chemical Bank Lotus Notes Demonstration Software: Macintosh Version." Harvard Business School Spreadsheet Supplement 196-702, September 1995.
    • September 1995
    • Supplement

    Chemical Bank Lotus Notes Demonstration Software: Windows Version

    By: Lynda M. Applegate
    Keywords: Applications and Software; Digital Platforms; Banking Industry
    Citation
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    Applegate, Lynda M. "Chemical Bank Lotus Notes Demonstration Software: Windows Version." Harvard Business School Spreadsheet Supplement 196-701, September 1995.
    • Spring 2020
    • Article

    The Future of Platforms

    By: Michael A. Cusumano, David B. Yoffie and Annabelle Gawer
    Platforms power the world’s most valuable companies, but it will get harder and harder to capture and monetize their disruptive potential. View Details
    Keywords: Platform Businesses; Platform; Strategy; Digital Platforms
    Citation
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    Cusumano, Michael A., David B. Yoffie, and Annabelle Gawer. "The Future of Platforms." Art. 61304. Special Issue on Disruption 2020. MIT Sloan Management Review 61, no. 3 (Spring 2020).
    • June 2013
    • Article

    How to Profit from 'Lean Advertising'

    By: Thales S. Teixeira
    This article introduces the concept of Lean Advertising, i.e., how to use non-traditional approaches to create and distribute advertising using extremely low-cost approaches online. A framework for Lean Advertising is proposed that identifies the four ways in which... View Details
    Keywords: Viral Advertising; Viral Ads; Online Marketing; Lean Advertising; Digital Marketing; Advertising; Advertising Industry
    Citation
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    Teixeira, Thales S. "How to Profit from 'Lean Advertising'." Harvard Business Review 91, no. 6 (June 2013): 23–25.
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