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  • All HBS Web  (8,608)
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    • Events  (73)
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Show Results For

  • All HBS Web  (8,608)
    • People  (21)
    • News  (1,756)
    • Research  (5,669)
    • Events  (73)
    • Multimedia  (77)
  • Faculty Publications  (3,961)
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  • Article

The Functional Alibi

By: Anat Keinan, Ran Kivetz and Oded Netzer
Spending money on hedonic luxuries often seems wasteful, irrational, and even immoral. We propose that adding a small utilitarian feature to a luxury product can serve as a functional alibi, justifying the indulgent purchase and reducing indulgence guilt. We... View Details
Keywords: Consumer Behavior; Product Marketing
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Keinan, Anat, Ran Kivetz, and Oded Netzer. "The Functional Alibi." Special Issue on the Science of Hedonistic Consumption. Journal of the Association for Consumer Research 1, no. 4 (October 2016): 479–496. (Lead Article.)
  • April 1983
  • Case

National Chemical Corp.: Tiger-Tread

A large chemical company has developed a novel industrial maintenance item, for which a marketing program and budget must be prepared. Case requires students to forecast demand at end-user and industrial customer levels to identify elements of the marketing mix, and to... View Details
Keywords: Product Marketing; Consumer Products Industry; Consumer Products Industry
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Cardozo, Richard N. "National Chemical Corp.: Tiger-Tread." Harvard Business School Case 583-151, April 1983.
  • Research Summary

Managing the Operating Role of Customers

By: Frances X. Frei
Customers in operating roles introduce considerable variability into the production environment including differences in the demands they impose on the environment and the unpredictability of those demands. When customers are the source of production variability, the... View Details
  • May 2009
  • Article

Asymmetric Information Effects on Loan Spreads

By: Victoria Ivashina
The paper estimates the cost arising from information asymmetry between the lead bank and members of the lending syndicate. In a lending syndicate, the lead bank retains only a fraction of the loan but acts as the intermediary between the borrower and the syndicate... View Details
Keywords: Cost; Banks and Banking; Financing and Loans; Interest Rates; Capital; Investment Portfolio; Credit; Diversification; Risk and Uncertainty
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Ivashina, Victoria. "Asymmetric Information Effects on Loan Spreads." Journal of Financial Economics 92, no. 2 (May 2009): 300–319.
  • March 2011 (Revised August 2014)
  • Background Note

Social Media in Health Care

By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details
Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry
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Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)
  • Career Coach

Erika Beisler

Erika Beisler (Yale School of Management ’99, Dartmouth College ‘93) is CPD's industry lead for Consumer Products, Hospitality, and Retail & Luxury Goods, coaching students interested in these areas.... View Details
  • 2022
  • Working Paper

Where the Cloud Rests: The Location Strategies of Data Centers

By: Shane Greenstein and Tommy Pan Fang
This study provides an analysis of the entry strategies of third-party data centers in the United States. We examine the market before the pandemic in 2018 and 2019, when supply and demand for data services were geographically stable. We compare with the entry... View Details
Keywords: Cloud Computing; Location Strategies; Data Centers; Information Infrastructure
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Greenstein, Shane, and Tommy Pan Fang. "Where the Cloud Rests: The Location Strategies of Data Centers." Harvard Business School Working Paper, No. 21-042, September 2020. (Revised June 2022.)
  • August 2013 (Revised December 2017)
  • Supplement

Harold Mills at ZeroChaos (B)

By: Lena G. Goldberg and Maurice L. Kuykendoll II
After leading a management buy-out, Harold Mills transformed ZeroChaos into a global staffing enterprise. Poised to raise additional capital to fund the company's next phase of growth, he was also confronting the liquidity demands of his early-stage investors and... View Details
Keywords: Business Growth and Maturation; Growth and Development Strategy; Business and Shareholder Relations
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Goldberg, Lena G., and Maurice L. Kuykendoll II. "Harold Mills at ZeroChaos (B)." Harvard Business School Supplement 314-044, August 2013. (Revised December 2017.)
  • June 1978 (Revised August 1987)
  • Background Note

Note on the Motorcycle Industry--1975

Discusses several changes in the motorcycle industry: the emergence of Japanese competitors; the growth in demand for light motorcycles; and the emergence of recreational uses; and how these changes have affected older United States and British manufacturers. View Details
Keywords: Change; Motorcycle Industry; Japan; Great Britain; United States
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Buzzell, Robert D., and Dev Purkayastha. "Note on the Motorcycle Industry--1975." Harvard Business School Background Note 578-210, June 1978. (Revised August 1987.)
  • 15 Jan 2009
  • Sharpening Your Skills

Sharpening Your Skills: Career & Life Balance

for spirituality at the office? How Do I Get Past A Feeling Of Being Stuck In Life Or Work? Feeling Stuck? Getting Past Impasse Feeling "stuck," as psychologically painful as it is, is the first step to awareness of new opportunities in career View Details
Keywords: Re: Multiple Faculty
  • September 2020 (Revised July 2021)
  • Case

Moderna (A)

By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer and Kerry Herman
In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital... View Details
Keywords: COVID-19; Vaccine; Digital Organizations; Organizational Structure; Operations; Management; Health Pandemics; Research and Development; Goals and Objectives
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Iansiti, Marco, Karim R. Lakhani, Hannah Mayer, and Kerry Herman. "Moderna (A)." Harvard Business School Case 621-032, September 2020. (Revised July 2021.)
  • 06 Sep 2006
  • Working Paper Summaries

Cross Functional Alignment in Supply Chain Planning: A Case Study of Sales & Operations Planning

Keywords: by Rogelio Oliva & Noel Watson
  • May 2007 (Revised July 2011)
  • Background Note

Retail Shopping in 2007: The Net Versus the Mall

By: Stephen P. Bradley, Nancy Bartlett and James Weber
Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered.... View Details
Keywords: Spending; Marketing Channels; Demand and Consumers; Information Technology; Internet and the Web; Retail Industry; United States
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Bradley, Stephen P., Nancy Bartlett, and James Weber. "Retail Shopping in 2007: The Net Versus the Mall." Harvard Business School Background Note 707-566, May 2007. (Revised July 2011.)

    Jiwoon Park

    June (Jiwoon) Park is a doctoral student in Marketing at Harvard Business School.

    Her research interests include consumer behavior, judgment and decision-making, and human-machine interaction (HMI). Prior to joining HBS, June received her M.S. in Marketing... View Details
    • 26 Mar 2021
    • News

    Looking Ahead: Thriving In An Increasingly Digitalized World With AI, Hyper-Personalization & Innovation

    • May 2008
    • Article

    Excess Comovement of Stock Returns: Evidence from Cross-sectional Variation in Nikkei 225 Weights

    By: Robin Greenwood
    In the presence of limits to arbitrage, cross-sectional variation in periodic investor demand should be related to the degree of comovement of returns. I exploit the unusual weighting system of the Nikkei 225 index in Japan to identify cross-sectional variation in... View Details
    Keywords: Stocks; Investment; Investment Return; Market Transactions; Weight; Performance Expectations; Behavior; Japan
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    Greenwood, Robin. "Excess Comovement of Stock Returns: Evidence from Cross-sectional Variation in Nikkei 225 Weights." Review of Financial Studies 21, no. 3 (May 2008): 1153–1186.
    • January 1994 (Revised February 2001)
    • Case

    PepsiCo's Restaurants

    By: Cynthia A. Montgomery
    In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion... View Details
    Keywords: Management Systems; Organizational Structure; Opportunities; Business Strategy; Expansion; Food and Beverage Industry
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    Montgomery, Cynthia A. "PepsiCo's Restaurants." Harvard Business School Case 794-078, January 1994. (Revised February 2001.)
    • December 2005 (Revised August 2006)
    • Case

    Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug

    By: Felix Oberholzer-Gee and Dennis A. Yao
    Amgen Inc.'s Epogen was the first biotech blockbuster drug. Epogen helped prevent anemia, a condition that leads to severe fatigue, increased risk of cardiovascular disease, and even death. At the time, the market for Epogen, which included dialysis patients and... View Details
    Keywords: Health Care and Treatment; Strategic Planning; Competition; Patents; Innovation and Invention; Pharmaceutical Industry; Biotechnology Industry; United States
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    Oberholzer-Gee, Felix, and Dennis A. Yao. "Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug." Harvard Business School Case 706-454, December 2005. (Revised August 2006.)
    • August 2013
    • Case

    Harold Mills at ZeroChaos (A)

    By: Lena G. Goldberg and Maurice L. Kuykendoll II
    After leading a management buy-out, Harold Mills transformed ZeroChaos into a global staffing enterprise. Poised to raise additional capital to fund the company's next phase of growth, he was also confronting the liquidity demands of his early-stage investors and... View Details
    Keywords: Legal Aspects Of Business; Law; Business Growth and Maturation; Corporate Finance
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    Goldberg, Lena G., and Maurice L. Kuykendoll II. "Harold Mills at ZeroChaos (A)." Harvard Business School Case 314-043, August 2013.
    • July 2012
    • Article

    iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

    By: Lalin Anik and Michael I. Norton
    We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details
    Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks
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    Anik, Lalin, and Michael I. Norton. "iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks." Social Influence 7, no. 3 (July 2012): 154–171.
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