Show Results For
-
All HBS Web
(8,852)
- Faculty Publications (2,563)
Show Results For
-
All HBS Web
(8,852)
- Faculty Publications (2,563)
- October 1974 (Revised June 1981)
- Case
Clairol, Inc.: Appliance Division
- March 1974 (Revised June 1995)
- Case
First National City Bank Operating Group (B)
- March 1974 (Revised June 1996)
- Case
First National City Bank Operating Group (A)
- December 1973 (Revised November 1993)
- Case
Cooper Industries, Inc.
- January 1971 (Revised March 1972)
- Case
Holiday Greetings, Inc.
- February 1969
- Article
Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables
- Other Unpublished Work
A Technique to Estimate Retail Demand and Lost Sales
- Forthcoming
- Article
Activist Directors: Determinants and Consequences
- Teaching Interest
Advanced Management Program
Market volatility and disruptive innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who can manage globally in the age of digital transformation. Whether you are looking to move up to the executive... View Details
- Teaching Interest
Agribusiness Seminar - Executive Education
- Research Summary
AIDS in Africa: Life, Death and Property Rights
- Research Summary
Anonymity and Identity
- Teaching Interest
Audit Committees in a New Era of Governance
- Teaching Interest
Audit Committees in a New Era of Governance
- Research Summary
Branding in Digital and Social Media
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Consumer-Brand Relationships and CRM
- Research Summary
Consumerism and the Distributed Delivery of Health Care
- Research Summary
Creating and Consuming Brand Meaning
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details