Publications

Publications

Filter Results: (4,416) Arrow Down
Filter Results: (4,416) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 124 of 4,416 Results →
  • Person Page

Read excerpts from DENIAL

By: Richard S. Tedlow

The Edifice Complex: Denial at Sears

Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

 

From Denial: Why Business... View Details

  • 01 Dec 2005
  • News

Style Check

Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a View Details
Keywords: Formula 1; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises
  • 15 Dec 2024
  • News

Assets: Memory Full

were open, and when we came back to campus, we could hear the dot-matrix printer noise everywhere. We thought, ‘Oh boy, people have typed out their notes for class; we’ll be in trouble tomorrow.’ ” Roscini joined the HBS faculty as a professor View Details
Keywords: Julia Hanna; computer hardware; history; HBS memories
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

acquisition by—industry giant Heineken. Purchase this case:https://hbsp.harvard.edu/product/418017-PDF-ENG Harvard Business School Case 519-007 The Brand Management of View Details
Keywords: Dina Gerdeman
  • 19 Sep 2012
  • News

On a Sound Track

them in grassroots environments, such as the US Open of Surfing; the Vans Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the View Details
Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing
  • April 2004
  • Case

Marks & Spencer: The Phoenix Rises - A Multimedia Case Study

By: Joseph L. Bower
Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of... View Details
Keywords: Brands and Branding; Corporate Strategy; Management Teams; Retail Industry; United Kingdom
Related
  • 01 Dec 2001
  • News

Faculty News

Nancy F. Koehn, a member of the Entrepreneurial and Service Management unit and an authority on business history, has been named a full professor. Honored in 1998 by the HBS Student Association for her... View Details
Keywords: reunions; Colleges, Universities, and Professional Schools; Educational Services
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

success in a broad array of projects, such as managing 10 brands and 26 shops across different categories, he also felt the need to reinvent his core confectionery business... View Details
Keywords: Dina Gerdeman
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

thirty years now, we have inundated managers with a model of branding—what I call the "mind share model"—that is effective only for a subset of rather conventional... View Details
Keywords: by Manda Salls
  • 22 Feb 2010
  • Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

plans for resolution have been Toyota's substitute for crisis response. As accounts pour in about declining quality, the company parades out relatively unknown mid-level managers to quell the firestorm. It won't work. "You live by... View Details
Keywords: by William George; Auto
  • 22 Sep 2015
  • News

Putting Entrepreneurial Skills to Work in City Hall

Now teaching HBS’s first course in “public entrepreneurship,” Professor of Management Practice Mitchell Weiss (MBA 2004) served as chief of staff for late Boston Mayor Thomas... View Details
  • Profile

Monica Dodi

As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi... View Details
Keywords: Venture Capital / Private Equity; Financial Services; Entertainment / Media
  • 01 Jun 2001
  • News

Teaching for the Ages: the MBA Classroom in the 21st Century

different could things be?” It’s only been thirteen years since I graduated from HBS, and we in the Class of 1988 were remarkably forward-thinking about technology. Ours was the first class to have a subject called View Details
Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

  • 16 Aug 2006
  • Research & Ideas

Is MySpace.com Your Space?

Research, a leading journal publishing interdisciplinary studies of consumer behavior. Sean Silverthorne: Who is using MySpace to advertise? John Deighton: Fox created a profile page for X-Men: The Last Stand. Disney ran a contest to... View Details
Keywords: by Sean Silverthorne; Advertising; Information; Publishing
  • 01 Jun 2004
  • News

Luxe Redux

Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details
Keywords: Julia Hanna; luxury; Retail Trade
  • 01 Dec 2005
  • News

One-on-One with Peter Cuneo

consumer products. We’re in 25 different categories, with toys being the biggest at the moment, followed by video games. Here, our characters are managed as brands. So it’s interesting — Spider-Man is both a celebrity and a brand. What... View Details
Keywords: Julia Hanna; comic books; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises
  • February 2012 (Revised August 2013)
  • Case

What's the Deal with LivingSocial?

By: Michael I. Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini
Tim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"—in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the... View Details
Keywords: Marketing; Innovation and Invention; Advertising; Brands and Branding; Management; Web Services Industry
Related
  • 01 Jun 2025
  • News

Barbie: Reviving a Cultural Icon at Mattel

Creating Brand Value, Ofek and his co-authors look at the company’s evolution from toy manufacturer to IP franchise manager and the reinvigoration of the famous and famously... View Details
Keywords: Christine Speer Lejeune; Illustrations by Miguel Porlan; Educational Services
  • 01 Mar 2004
  • News

Ron Shaich’s Café Society

the attention of consumers on the go, fresh bread fans, and people looking for a place to relax with a cup of coffee in the afternoon. Expected to top $1 billion in sales this... View Details
Keywords: Susan Young; Food Services and Drinking Places; Food Services and Drinking Places