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  • 01 Mar 2023
  • What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

defined and measured for impact on the bottom line. It was more than 40 years after researchers Fritz Roethlisberger and William Dickson first suggested the impact on performance of some behaviors that would be included under the umbrella... View Details
Keywords: by James Heskett
  • 30 May 2005
  • Research & Ideas

Six Steps for Making Your Threat Credible

of Chicken. Both sides make threats in an effort to change their counterpart's behavior or beliefs. You might threaten to take your business elsewhere unless the other side sweetens her offer or pursue litigation if she refuses to address... View Details
Keywords: by Deepak Malhotra
  • 2013
  • Book

Flourishing: A Frank Conversation About Sustainability

By: John Ehrenfeld and Andrew J. Hoffman
Flourishing: A Frank Conversation about Sustainability invites you into a conversation between a teacher, John R. Ehrenfeld, and his former student now professor, Andrew J. Hoffman, as they discuss how to create a sustainable world. Unlike virtually all other... View Details
Keywords: Environmental Sustainability; Culture; Behavior; Society
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  • Teaching

Overview

Laura taught undergraduate Military Leadership and Intro to Sociology for 6 and 4 semesters, respectively, at the United States Military Academy (West Point) from 2013-2016 (see course descriptions and links below). She was promoted from instructor to Assistant... View Details
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

for consumers—and selling a lot more razor blades. Such hidden opportunities can become even more apparent by investigating "extreme consumers," since they can overemphasize thoughts and behaviors that all consumers of a product may... View Details
Keywords: by Michael Blanding
  • January 2021
  • Article

How Personality and Policy Predict Pandemic Behavior: Understanding Sheltering-in-Place in 55 Countries at the Onset of COVID-19

By: Friedrich M. Götz, Andrés Gvirtz, Adam D. Galinsky and Jon M. Jachimowicz
The spread of COVID-19 within any given country or community at the onset of the pandemic depended in part on the sheltering-in-place rate of its citizens. The pandemic led us to revisit one of psychology’s most fundamental and most basic questions in a high-stakes... View Details
Keywords: COVID; COVID-19; Pandemic; Shelter-in-place; Personality; Government; Interactionism; Health Pandemics; Behavior; Personal Characteristics; Policy; Governance Compliance
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  • Web

Design Thinking Course | HBS Online

generate ideas 6-7 hrs Module 4 Content Week - Ideate, Part 2: User Values and Behaviors Refine innovation ideas using design heuristics and apply research-based personas and behavior models to make... View Details

    Marcela Carvalho

    Marcela is a PhD candidate in Business Economics. Previously, she did her undergraduate studies at Universidade de Sao Paulo and obtained a Master's degree in Economics from PUC-Rio. Her research interests include... View Details
    • 30 Nov 2015
    • Research & Ideas

    Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do

    as a doctoral student at the University of California, San Diego, where she conducted a series of laboratory and field experiments with UCSD’s Uri Gneezy, a professor of economics and strategy, and Ayelet Gneezy, an associate professor of View Details
    Keywords: by Carmen Nobel
    • January 2002 (Revised September 2022)
    • Case

    Aqualisa Quartz: Simply a Better Shower

    By: Youngme E. Moon and Kerry Herman
    Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details
    Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom
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    • 20 Nov 2017
    • Research & Ideas

    How Independent Bookstores Have Thrived in Spite of Amazon.com

    stores to 2,227. This surprising resurgence piqued the interest of Ryan Raffaelli, an assistant professor in the Organizational Behavior unit at Harvard Business School, who studies how mature organizations and industries faced with... View Details
    Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail
    • 12 Sep 2017
    • First Look

    First Look at New Research and Ideas, September 12, 2017

    forthcoming Research in Organizational Behavior Self-Managing Organizations: Exploring the Limits of Less Hierarchical Organizing By: Lee, Michael Y., and Amy C. Edmondson Abstract—Fascination with organizations that eschew the... View Details
    Keywords: Carmen Nobel
    • September 2011
    • Article

    The Labor Illusion: How Operational Transparency Increases Perceived Value

    By: Ryan W. Buell and Michael I. Norton
    A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details
    Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry
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    • 28 Sep 2023
    • News

    Meet the New HBS Team Helping Alumni Clubs and Associations to Thrive

    Clubs News Clubs News Guided by Harvard Business School’s mission to educate leaders who make a difference in the world, the HBS Global Alumni Clubs & Associations Network provides thousands of opportunities to create and strengthen connections among and between HBS... View Details
    Keywords: Margie Kelley; community service
    • 25 Apr 2017
    • First Look

    First Look at New Research, April 25

    Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in... View Details
    Keywords: Sean Silverthorne
    • March 2022
    • Case

    BTS & ARMY

    By: Doug J. Chung and Kay R. Koo
    The South Korean K-pop band, BTS, is shattering linguistic boundaries and reshaping the global music industry. BTS became the first band in Billboard history to simultaneously top the Billboard Artist 100, Billboard Hot 100, and Billboard 200; and the sixth act to have... View Details
    Keywords: Entertainment; Music Entertainment; Marketing; Brands and Branding; Social and Collaborative Networks; Social Enterprise; Consumer Behavior; Music Industry; Entertainment and Recreation Industry
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    • 18 Jul 2023
    • News

    Diversity and Inclusion at Mars Petcare: Translating Awareness into Action

    • 24 Feb 2016
    • Research & Ideas

    Why It's Best to Take Tests Early in the Day

    Gino, a behavioral scientist, was working on a project about how time of day affects job interviews. (Note to job-hunters: Try to book a morning interview slot.) “As it turns out, the later one interviews in the day, the lower the score... View Details
    Keywords: by Carmen Nobel; Education
    • Fast Answer

    Pharmaceuticals: Drug sales data

    Cortellis. Additionally: SimplyAnalytics - After login, Specify location > select Data tab > select Consumer View Details
    • Web

    Faculty - Creating Emerging Markets

    Professor of Business Administration Research Interests : customer behavior , customer satisfaction , service management , service operations , service quality Interviews Prithvi Raj Singh Oberoi Prithwiraj Choudhury Lumry Family... View Details