Publications

August 2013 (Revised August 2014)
Case

Catalina In the Digital Age

By: Robert J. Dolan and Uma R. Karmarkar

Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details

Keywords: Big Data; Digital Technologies; Marketing; Customer Relationship Management; Consumer Behavior; Analytics and Data Science

April 2018
Teaching Note

InsideSales.com (A) and (B)

By: Frank Cespedes

Teaching Note for HBS Nos. 817-018 and 817-042. InsideSales.com (ISC) has been successful selling its software to small- and medium-sized businesses (SMB). But for various reasons, the founders see “the next stage of growth” as building a scalable sales and service... View Details

Keywords: Corporate Entrepreneurship; Organizational Change and Adaptation; Organizational Design; Customer Relationship Management; Growth Management; Marketing Strategy; Salesforce Management; Talent and Talent Management; Technology Industry

Web

IT Strategy: Helping Leaders Grow Their Skills | Information Technology

well-rounded, consistent, continually developing management team. HBS IT is committed to helping its leaders, and staff, develop and grow their skills. This initiative was developed to help drive the development of our leaders with a... View Details

01 Dec 2009
News

Broad Range of Interests Among Nine New Faculty

entrepreneurial management and strategy. Anette Mikes came to HBS in 2007 as a postdoctoral fellow after earning her Ph.D. from the London School of Economics. She’s now an assistant professor in the Accounting & View Details

Keywords: Margie Kelley

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

primarily on its projected impact on customers but also taking into account its fit with the bank's strategy and goals and its funding requirements. In some cases, focus groups were conducted to provide a rough sense of an idea's likely... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

12 Sep 2016
Research & Ideas

What Brands Can Do to Monitor Factory Conditions of Suppliers

critical to enable brands to manage this risk.” Toffel’s second study, Monitoring Global Supply Chains with Short and Georgetown University McDonough School of Business Professor (and former HBS doctoral student) Andrea R. Hugill, looks... View Details

Keywords: by Michael Blanding

01 Dec 2005
News

A Renter’s Market

typically pays from $50,000 to $120,000 for a house, often buying in bulk from owners tired of repairs and rent collection. Redbrick then hires local managers to take over those and other chores. After HBS, Lee worked at Bain and started... View Details

Keywords: Garry Emmons; Real Estate

06 Nov 2020
News

Signal Boost

are shifting, and number two, they need to be more accepting and open.” For Lara, it’s not all about diversity for diversity’s sake, although representation across an organization is a valuable first step. For her team, it’s about what follows. “We’re updating our... View Details

December 2020 (Revised February 2021)
Case

Kerry Group: Inspiring Food, Nourishing Life

By: Forest L. Reinhardt, José B. Alvarez, Damien McLoughlin, Tonia Labruyere and Tonia Junker

The Irish company Kerry Group, one of the leading global players in the taste and nutrition industry, wants to ensure its future growth in developing and developed markets. Founded in 1972 as a dairy cooperative, it had grown into a provider of taste and nutrition... View Details

Keywords: Agribusiness; Environmental Sustainability; Food; Nutrition; Growth and Development Strategy; Global Range; Market Entry and Exit; Customer Relationship Management; Agriculture and Agribusiness Industry

September 2011
Case

Vibco Industrial Vibrators

By: Das Narayandas, Kerry Herman and Matthew Preble

Karl Wadensten, president of Vibco Vibrators, was deciding whether to grow his small company through a marketing push for one of two technologies that he believed could launch his company to the next level of sales, or if he should continue to grow his company through... View Details

Keywords: Budgets and Budgeting; Customer Relationship Management; Decision Choices and Conditions; Marketing; Product Launch; Customization and Personalization; Expansion; Manufacturing Industry

April 2008 (Revised October 2008)
Case

TD Canada Trust (A): The Green and the Red

By: Dennis Campbell and Brent Kazan

The case series illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Commercial Banking; Profit; Balanced Scorecard; Organizational Change and Adaptation; Banking Industry; Canada