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  • 2021
  • Working Paper

Accounting for Product Impact in the Oil and Gas Industry

By: Katie Panella, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the oil and gas industry. We design a monetization methodology that allows us to calculate monetary product impact estimates of... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Oil; Oil ＆ Gas; Oil And Gas; IWAI; Impact-Weighted Accounts; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Product
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  • February 2002 (Revised April 2011)
  • Case

The Future of Hybrid Electric Vehicles

By: John T. Gourville, Alice Tzou and David Lane
Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details
Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States
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  • 2024
  • Article

Financial Constraints and Short-term Planning are Linked to Flood Risk Adaptation Gaps in U.S. cities

By: Shirley Lu and Anya Nakhmurina
Adaptation is critical in reducing the inevitable impact of climate change. Here we study cities’ adaptation to elevated flood risk by introducing a linguistic measure of adaptation extracted from financial disclosures of 431 US cities over 2013–2020. While cities with... View Details
Keywords: City; Natural Disasters; Climate Change; Adaptation; Risk and Uncertainty; Strategic Planning
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  • 24 Aug 2016
  • Research & Ideas

Can Obamacare Be Saved?

Aetna’s move is not consumer friendly, it does make financial sense–at least for the time being. According to CEO Mark Bertolini, Aetna sustained more than $430 million in pre-tax losses since January 2014 in the individual health... View Details
Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health
  • 01 Jun 2014
  • News

Ready for Takeoff

vacant. "The country stops. The days that Brazil plays, it will be a national holiday," Sender says. This year, though, Sender won't have much time to celebrate. As CEO of TAM Airlines, Brazil's largest, she'll be managing operations at... View Details
Keywords: Dan Morrell; Air Transportation; Transportation
  • 23 Aug 2004
  • Research & Ideas

Strategy for Small Fish

Creation The first driver of an effective niche strategy is value creation. Specialize in unique capabilities. An effective niche strategy creates value by selecting a specialization that is truly different and whose differences are View Details
Keywords: by Marco Iansiti & Roy Levien
  • 23 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

How does an entrepreneur make the switch from inspiring a tiny group of followers in a metaphorical garage to leading what eventually becomes a multibillion-dollar business? The ability to translate individual creativity into sustained... View Details
Keywords: by Martha Lagace
  • 05 Jul 2016
  • First Look

July 5, 2016

practical use by managers or teaching by instructors of MBAs and executive MBAs. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51126 The Climate Custodians By: Eccles, Robert G., and Tim Youmans Abstract—Can... View Details
Keywords: Sean Silverthorne
  • 03 Dec 2012
  • HBS Case

HBS Cases: Against the Grain

what can the website do to generate and sustain bribe reporting on a scale that can have an impact? There are also issues with the credibility of self-reports and concerns that the model can be hijacked to discredit honest officials for... View Details
Keywords: by Martha Lagace; Food & Beverage
  • Web

Winning with Digital Platforms Online Course | HBS Online

develop their career." Corina Cristea Lavoie Corporate Services Manager at Debevoise & Plimpton LLP Learn how to launch and scale a successful platform business and compete against others in the same space. "This was an excellent course... View Details
  • February 1997 (Revised July 2004)
  • Case

Walden Woods

By: William J. Poorvu and Arthur I Segel
In 1984, Mortimer Zuckerman and Ed Linde, through their firm, Boston Properties (BP), acquired land in Concord, MA to build a 147,000-square-foot, first-class suburban office building. BP proceeded to go through the permitting and approval process with the town and was... View Details
Keywords: Risk and Uncertainty; Decision Choices and Conditions; Entrepreneurship; Property; Environmental Sustainability; Conflict and Resolution; Real Estate Industry; Massachusetts
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  • 22 Jan 2018
  • Blog Post

"Luxury, Technology, Integration"

managed to integrate the two in an industry characterized by heritage and craftsmanship, luxury goods.  Since their inception, YOOX and Net-A-Porter revolutionized this space selling luxury and fashion products online, a business that was... View Details
Keywords: Consumer Products / Retail
  • 14 Jan 2021
  • News

Better Than Cash

financial history. Ruth Goodwin-Groen (MBA 2001) is on a mission to change that. “Our job will not be done until all people—old or young, rich or poor, male or female—are able to make and receive payments in a way that works for them,” says Goodwin-Groen, View Details
  • 15 Dec 2015
  • First Look

December 15, 2015

these actors to change established practices and entrenched behaviors within a short timeframe to help Unilever meet its sustainability targets and also to improve the operations of its partners in the value chain? By encouraging... View Details
Keywords: Carmen Nobel
  • 05 May 2003
  • Research & Ideas

Sharing the Responsibility of Corporate Governance

Rhetoric and Independence Are Not Enough: Empowering Managers and Directors to Do What Is Right, you challenge the adequacy of the Business Roundtable's assertion that the selection of a well-qualified and ethical CEO is the most... View Details
Keywords: by Carla Tishler
  • 10 May 2016
  • First Look

May 10, 2016

Agricultural Advice: Technology Adoption, Diffusion and Sustainability By: Cole, Shawn A., and A. Nilesh Fernando Abstract—We examine the role of management in agricultural productivity by evaluating a... View Details
Keywords: Carmen Nobel
  • 01 Apr 2002
  • News

Student Conferences Spark Discussion, Promote Interaction

discuss areas of interest ranging from opportunities in Asian markets, to managing work/life balance, to the impact of wireless technology on business strategy, to the achievements of African Americans in business. Highlights of some of... View Details
Keywords: H Naylor Fitzhugh; Colleges, Universities, and Professional Schools; Educational Services
  • 17 Jun 2002
  • Research & Ideas

A Litmus Test for Entrepreneurs

lets them make mistakes at those times when they can still afford it. Growth, when it comes, is all the more sustainable as a result. GovWorks's failure is a textbook example of the perils of grandiosity.— Walter Kuemmerle Back in 1987,... View Details
Keywords: by Walter Kuemmerle
  • 25 Mar 2021
  • News

Alumni Honor Nitin Nohria and Support His Legacy

low- and middle-skill workers, particularly those considered essential during the recent pandemic, and offers companies strategies for reaching them (coauthored by Professor of Management Practice Joseph B. Fuller, who co-leads the... View Details
  • 05 Oct 2009
  • Research & Ideas

The Vanguard Corporation

were going to succeed and prosper needed to manage risks better, have a stronger sense of purpose to motivate their employees, and satisfy a public already agitated about scandals such as Enron in the corporate world. What I didn't see... View Details
Keywords: by Sean Silverthorne