Publications

04 Dec 2012
Research & Ideas

Book Excerpt: Harder Than I Thought

East Coast finance industry pay scales, you have to pay what the market will bear if you want the talent-yada, yada, blah, blah, yada, yada, blah, blah.Yeah, I get all that. But here's what I'm wondering (and I bet I'm not alone): All... View Details

Keywords: by Robert D. Austin, Richard L. Nolan & Shannon O'Donnell; Aerospace

June 1995
Teaching Note

Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive TN

By: Richard E. Walton

Teaching Note for (9-392-025). View Details

Keywords: Value; Business Ventures; Creativity; Marketing; Business and Shareholder Relations; Policy; Business Growth and Maturation; Organizational Culture; Performance Effectiveness; Competency and Skills; Managerial Roles; Compensation and Benefits; Food and Beverage Industry

11 Nov 2014
First Look

First Look: November 11

environmental performance, and social responsibility evaluation, which cover the company in the national, regional, and corporate levels for the purpose of realizing the comprehensive evaluation of economic and environmental performance... View Details

Keywords: Sean Silverthorne

23 Nov 2010
First Look

First Look: November 23

psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook... View Details

Keywords: Sean Silverthorne

24 Jun 2008
First Look

First Look: June 24, 2008

(Winner of the Barclays Global Investors Award, Best Paper in Asset Pricing, European Finance Association 2007) Abstract This paper uses social networks to identify information transfer in security markets. We focus on connections between... View Details

Keywords: Martha Lagace

20 May 2014
First Look

First Look: May 20

channels. But it still struggled when it came to capturing advertising dollars to its online video platform. The social video website wants to be a "brand-safe" platform that major marketers use to... View Details

Keywords: Sean Silverthorne

03 Jul 2012
First Look

First Look: July 3

1990s to the 2000s and how the emergence of SecondMarket provided liquidity to privately held companies like iContact, an email and social marketing software-as-a-service (SaaS) company. Purchase this... View Details

Keywords: Sean Silverthorne

13 Jun 2005
Research & Ideas

From Turf Wars to Learning Curves: How Hospitals Adopt New Technology

employed by the hospitals in which they work. The resulting social interactions between these individuals and groups within hospitals provide a fruitful setting for examining issues that are of relevance to organizations in a broader... View Details

Keywords: by Sara Grant; Health

23 Mar 2021
Book

Succeeding in the New Work-from-Anywhere World

Self-disclosing to your teams has to be explicit, intentional, and voluntary. Self-disclosure occurs in what you say during meetings, write in emails or chats, and post as pictures or videos on the appropriate social media. It is... View Details

Keywords: by Michael Blanding

May 2016 (Revised November 2018)
Supplement

Moleskine (B)

By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu

This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out. View Details

Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Organization Change And Adaptation; Culture; Identity Construction; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Technological Innovation; Creativity; Brands and Branding; Consumer Products Industry

November 2002 (Revised January 2004)
Case

Gary Rodkin At Pepsi-Cola North America (B) (Abridged)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America

September 2020 (Revised June 2023)
Supplement

Spreadsheet Supplement to Artea Teaching Note

By: Eva Ascarza and Ayelet Israeli

Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2020 (Revised July 2022)
Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

March 2006 (Revised June 2010)
Case

Eldeco: Playing in the Big League

By: Arthur I Segel, Nicolas P. Retsinas and Siddarth Yog

In 2001, Pankaj Bajaj is considering whether to go forward with a residential development outside New Delhi. Facing an uncooperative local authority, he must determine how to evaluate the risks of proceeding against the potential loss of a golden opportunity to bring... View Details

Keywords: Developing Countries and Economies; Construction; Government and Politics; Risk Management; Emerging Markets; Business and Government Relations; Conflict and Resolution; Real Estate Industry; New Delhi

December 1993 (Revised November 2009)
Case

Manville Corporation Fiber Glass Group (A)

By: Lynn S. Paine and Sarah Gant

Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Industrial Products Industry