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Show Results For
- All HBS Web
(4,250)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
- 19 May 2008
- Research & Ideas
Connecting School Ties and Stock Recommendations
collect on a large fraction of financial market participants. However, we do believe a number of other social networks, such as family or community ties, are also important for individuals, but we were... View Details
- 21 Jan 2013
- Research & Ideas
Altruistic Capital: Harnessing Your Employees’ Intrinsic Goodwill
professor in the Negotiation, Organizations & Markets Unit at Harvard Business School. "In an organization, all the employees already have some of this, in varying degrees." “Altruistic capital is the idea that every individual has... View Details
Keywords: by Carmen Nobel
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets: How Globalizing Companies Can... View Details
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
Building an Evidence Base for Emerging Markets It’s one thing to research the history of companies in Europe, the United States, or Japan, where libraries, archives, and public records are abundant. But what about emerging markets, where... View Details
Keywords: faculty research
- 01 Mar 2005
- News
Ideas: Books
Social Partnering in Latin America by James Austin, Ezequiel Reficco, Gabriel Berger, Rosa María Fischer, Roberto Gutierrez, Mladen Koljatic, Gerardo Lozano, Enrique Ogliastri, and the SEKN Team (Harvard University Press) Professor Austin... View Details
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Now, the evidence is quickly posted to social media for the world to critique—potentially blown out of proportion. “If a customer feels strongly enough to make a recording and perhaps tell friends, that’s a problem a smart retailer would... View Details
- 28 Jun 2018
- Cold Call Podcast
L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet
- 01 Sep 2020
- News
Building a Strong and Prosperous Society
Economic growth rates are much more stable and social welfare much higher under inclusive regimes: societies in which the free market is balanced by a democratically elected, capable government and a strong... View Details
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of a mobile app in Japan, Gupta... View Details
- 20 Feb 2014
- News
Managing the World’s Trouble Spots
help with these problems. Somehow this bridge has to be built,” says Goodwin, who until earlier this month was CEO of Executives Without Borders (ExecWB), a sort of facilitator for corporate social responsibility. (Goodwin just announced... View Details
Keywords: Jill Radsken
- 20 Mar 2000
- Research & Ideas
No Place Like Home: America’s Housing Crisis and Its Impact on Business
social services have to be provided, and those costs tend to offset any tax-base revenues gained from housing. By contrast, with light industry, towns get the tax base without having to add a lot of social... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details
- May 1986 (Revised January 1989)
- Case
Gillette Co.: Dry Idea Advertising (A), The Creative Problem
Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), The Creative Problem." Harvard Business School Case 586-042, May 1986. (Revised January 1989.)
- 01 Mar 2015
- News
Fıelds of Gold
and climate of bordering Iran, is capable of producing saffron that bests the benchmark in color, taste, and aroma, says the cofounder of the new social enterprise company Earth2Globe. The still-small 1,700 acres of Afghanistan’s saffron... View Details
- 01 Sep 2024
- News
The Exchange: Lessons from the Edge
Image by John Ritter Professors Geoff Jones and Tarun Khanna had been toiling away from their respective HBS offices for many years, each of them interested in emerging markets but expressed through different disciplines: Jones, a historian, was studying how the world... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
confidence in their dressed-down rejection of the traditional pricey business suit and tie. It happens in academia, too. Anat Keinan, assistant professor of marketing at Harvard Business School, and Silvia Bellezza, a doctoral candidate... View Details
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
- November 1992 (Revised April 1995)
- Case
Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign
By: V. Kasturi Rangan and Jayne D. Kramer
In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details
Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062, November 1992. (Revised April 1995.)
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
communities throughout the United States to inspire young people to read. Visa operates the world's leading consumer credit card payment system. Although there is no obvious connection between the credit card business and literacy promotion, research that revealed that... View Details
Keywords: by James Austin
- 20 Oct 2021
- Blog Post
Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)
The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. We are connecting with some of our 59 View Details