Publications

January–February 2014
Article

IDEO's Culture of Helping

By: Teresa Amabile, Colin M. Fisher and Julianna Pillemer

Leaders can do few things more important than encouraging helping behavior within their organizations. In the highest-performing companies, it is a norm that colleagues support one another's efforts to do the best work they can. That has always been true for efficiency... View Details

Keywords: Management Style; Behavior; Attitudes; Organizational Culture; Relationships; Social and Collaborative Networks

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation nature of the buyer-seller View Details

Keywords: by Benson Shapiro; Manufacturing

Article

Transition to Clean Technology

By: Daron Acemoglu, Ufuk Akcigit, Douglas Hanley and William R. Kerr

We develop a microeconomic model of endogenous growth where clean and dirty technologies compete in production and innovation, in the sense that research can be directed to either clean or dirty technologies. If dirty technologies are more advanced to start with, the... View Details

Keywords: Technological Innovation; Entrepreneurship; Environmental Sustainability; Green Technology Industry

Find at Harvard

Read Now

August 2019 (Revised November 2022)
Case

Paradigm Capital Value Fund

By: Luis M. Viceira and Elena Corsi

Karl Jan Erick Hummel had founded Paradigm Capital Value Fund in 2007 together with Columbia Business School Professor Bruce Greenwald, an expert in value investing and now chairman of the fund. The fund followed the principles of value investing to their target... View Details

Keywords: Investment Activism; Investment Portfolio; Financial Management; Growth and Development Strategy; Investment Funds; Financial Services Industry

September 1998 (Revised April 2001)
Case

Sealed Air Taiwan (A)

By: Lynn S. Paine and Robert J. Crawford

The general manager for U.S.-based Sealed Air Corp.'s Taiwan subsidiary must decide whether he's hired the right person to bridge the gap between Sealed Air's corporate culture and Taiwan's business culture. This case details Bob Kayser's experiences in trying to... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Cross-Cultural and Cross-Border Issues; Relationships; Service Operations; Motivation and Incentives; Management Skills; Compensation and Benefits; Taiwan; United States

August 2009 (Revised August 2012)
Case

Cabot Pharmaceuticals, Inc.

By: Frank V. Cespedes and John T. Gourville

Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain... View Details

Keywords: Customer Relationship Management; Employees; Resignation and Termination; Performance Evaluation; Salesforce Management; Alignment; Pharmaceutical Industry

Web

Online Business Strategy Course | HBS Online

Management Show Hide Details Concepts Measuring Productivity Economies of Scale Teaching and Learning Good Management Featured Exercises Identify ways to improve supplier View Details

February 2010 (Revised August 2010)
Case

Digital Media Group: The Shanghai Bid

By: G. Felda Hardymon and Ann Leamon

In December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed provider of technology and media used primarily in subways, must decide how to structure the company's bid for the advertising concession in Shanghai's 13 existing and planned... View Details

Keywords: Advertising; Entrepreneurship; Venture Capital; Corporate Accountability; Business or Company Management; Bids and Bidding; Business and Stakeholder Relations; Competitive Strategy; Advertising Industry; Technology Industry; Shanghai

Web

Career Networking - Alumni

Careers Career Networking Careers Career Networking Connect with Alumni Build and maintain relationships that will propel your career forward One of the most valuable resources of HBS is the alumni community. Here you can connect with... View Details

17 Dec 2018
Research & Ideas

Women Receive Harsher Punishment at Work Than Men

branch manager or executive roles within a firm, women and men were held to the same standards and punished in comparable ways. The researchers observed the same phenomenon with racial minorities, with African-American men punished more... View Details

Keywords: by Michael Blanding; Financial Services

Article

Fixing What Really Ails Japan

By: Michael E. Porter and Hirotaka Takeuchi

Conventional wisdom claims that Japan’s “economic miracle” stemmed from its unique model of government guidance and its revolutionary corporate management techniques. An in-depth study proves this seriously wrong. Rampant government intervention has caused more... View Details

Keywords: Leadership; Competition; Innovation and Invention; Business and Government Relations; Japan

Find at Harvard

05 Sep 2013
Working Paper Summaries

Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design

Keywords: by Kevin J. Boudreau, Constance E. Helfat, Karim R. Lakhani & Michael E. Menietti.

Web

Student Research - Doctoral

Student Research Student Research Examining critical issues in management Featured Research Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores By: Ryan Raffaelli and Ryann Noe 01 SEP... View Details

18 Jan 2016
Research & Ideas

Hazard Warning: The Unacceptable Cost of Toxic Workers

that included retail, financial services, and health care. Tip-offs to toxicity The data reveal three traits that indicate which would-be hire needs a warning label. Human resources managers should be alert to signs an applicant is... View Details

Keywords: by Roberta Holland

Web

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

year, HBS Interns play an important part in driving the Emerson Collective mission. Joanna Lichter, Associate Director of Venture Capital, plays a key role in recruiting HBS students to the MBA Summer Associate program. She shared with us why Emerson Collective... View Details

17 Jan 2020
Blog Post

Going the Distance for Investment Excellence

Run As a research analyst at MFS Investment Management, Cameron focuses on quantitative, strategic, and thematic approaches to bond management. MFS specializes in managing investment portfolios for both... View Details

June 2007 (Revised September 2021)
Case

Thomas J. Watson, IBM and Nazi Germany

By: Geoffrey Jones, Grace Ballor and Adrian Brown

Considers the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937. Opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company... View Details

Keywords: Business History; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact; Investment; Business and Government Relations; Germany; United States