Publications
Publications
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(8,016)
- Faculty Publications (2,557)
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
- September 1985 (Revised September 1987)
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (A)
By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
- August 1985
- Case
CML Group, Inc.: Going Public (C)
Contains a description of some issues confronting management of CML Group. They have decided to go public, have selected an underwriting team, and must make final decisions about the size, composition and pricing of the issue. Because stock prices have fallen since the... View Details
- April 1985
- Supplement
Cleveland Twist Drill: Jim Bartlett, Video
By: Richard G. Hamermesh and Daniel F. Muzyka
Presents a question and answer session with Jim Bartlett, president of Cleveland Twist Drill. Edited into three parts. Bartlett provides additional insights into the case situation and also describes subsequent events at the company. View Details
- April 1985 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (B)
Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public... View Details
- March 1985 (Revised November 1985)
- Case
Wilmington Tap and Die
By: Robert S. Kaplan
The general manager of a division manufacturing taps and dies must decide whether to continue a major capital investment program. The program was designed to replace aging mechanical machines with modern, electronically controlled equipment. A post-audit, after an... View Details
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
- June 1984 (Revised February 1988)
- Teaching Note
Hoover: Multinational Product Planning, Teaching Note
- May 1984 (Revised July 1984)
- Teaching Note
Mass Production and the Beginnings of Scientific Management, Teaching Note
- May 1984 (Revised August 1987)
- Case
Raymond Mushroom Corp.
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
- January–February 1984
- Article
Manage Beyond Portfolio Analysis
By: Richard G. Hamermesh and Roderick E. White
- November 1983 (Revised October 1989)
- Case
Procter & Gamble Europe: Vizir Launch
Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (A)
By: John A. Quelch
An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details
- June 1983 (Revised April 1991)
- Case
Dominion Engineering Works
Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details