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Creating Brand Value - Course Catalog

HBS Course Catalog Creating Brand Value Course Number 1925 Executive Fellow Michael Moynihan Fall; Q2; 1.5 credits 14 Sessions Exam Assistant Professor Julian de Freitas Spring; Q4; 1.5 credits 14 Sessions Exam Career Focus: This course is View Details

01 Jun 2015
News

Alumni and Faculty Books for June 2015

High-Profit Strategies in the Age of Techno Service by John A. Goodman (MBA 1971) (AMACOM) These days businesses have more opportunities to enhance the customer experience than ever before. Goodman explains how businesses can design and... View Details

26 Apr 2011
News

BioMine Strikes Gold

and PhytoTEK were semifinalists, while AI Exchange received a mention at Monday's awards dinner as the winner of an informal popular vote. Modeled after the HBS student Business Plan Contest, now in its 15th year, the Alumni New Venture Contest was View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

customers own their banking data and can designate it to be available to a third party. Open data and open banking are important so that data streams are available to multiple financial institutions and entrepreneurs who could provide new... View Details

Keywords: by Martha Lagace; Banking; Financial Services

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

them. Our approach can also help retailers design discounts that better serve their objectives. Q: You recommend that retailers disallow the purchase of multiple discount vouchers from a single customer, or else run the risk that the... View Details

Keywords: by Carmen Nobel; Advertising; Technology

07 Feb 2007
Research & Ideas

Dividends from Schumpeter’s Noble Failure

chapters in seminars. That so enormous an achievement was the product of lonely research tells what a great scholar Schumpeter was."4 The design of Business Cycles—a three-country study of the United... View Details

Keywords: by Thomas K. McCraw

09 Jun 2009
First Look

First Look: June 9

Case 609-080 At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators—bright and capable young men and (mostly) women like Jieliang Hao—are motivated to improve line productivity through... View Details

Keywords: Martha Lagace

10 Mar 2021
News

Next Normal

people in real life and laughing with them. The virtual world is here to stay, but nothing replaces the beauty of communal physical spaces.” —Aishetu Fatima Dozie (MBA 2002) “I’ve learned that it’s doable and productive but doesn’t feel... View Details

23 May 2000
Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

Not long ago, the senior management of a leading high-tech company was surprised to learn that research showed their R&D groups' creative performance to be in a prolonged slump following a corporate downsizing. The company's executives fretted that many of the new... View Details

Keywords: by Peter K. Jacobs

01 Dec 2022
News

Program Catalyzes New Streams of Research

broadly with the HBS community, but also work with our faculty to explore new avenues of inquiry to create productive research collaborations.” 2022–2023 Institute for the Study of Business in Global Society Visiting Fellows Stephanie... View Details

Keywords: Jennifer Gillespie

01 Mar 2018
News

Money (Actually) Can Buy Happiness

step back and asked, What’s the fundamental relationship between money and happiness? We were interested in answering that question in order to design interventions: What can we change for people? Professor Whillans, your research looks... View Details

Keywords: April White

01 Dec 1999
News

New HBS Portal Offers Alumni Just-In-Time Business Information

Directors. Through surveys and interviews, the group provided critical feedback to be used in setting parameters for the design of the portal. When Dean Clark gave the project the green light last June, Michalak formed a portal steering... View Details

05 May 2009
First Look

First Look: May 5, 2009

http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209135 URBI and the City Licensee Managers Harvard Business School Case 209-144 A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing... View Details

Keywords: Martha Lagace

Web

Dean Srikant Datar’s 2023 Commencement Remarks | About

B. Does a CEO prioritize employee needs or shareholder returns? Does a manager rely on empowerment or control? And Thinking urges a leader to first think innovatively and creatively about ways to support both employees and shareholders, and to View Details

27 Sep 2016
First Look

September 27, 2016

selecting investments, VCs see the management team as more important than business-related characteristics such as product or technology. They also attribute more of the likelihood of ultimate investment success or failure to the team... View Details

Keywords: Sean Silverthorne

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

location. A new fashion designer in France aspires to set up shop in Paris rather than Lyons because of the cachet associated with being a fashion designer in Paris. So in some cases the location of a new... View Details

Keywords: by Sarah Jane Gilbert; Advertising

08 Apr 2014
First Look

First Look: April 8

current users of core products is introduced: "brand immigrants" who claim to be part of the in-group of core users of the brand and "brand tourists" who do not claim any membership status to the brand community. A... View Details

Keywords: Sean Silverthorne

01 Mar 2007
News

The Plight of the Global Poor

approaches, distribution networks, product packaging, and financing instruments to meet the needs and requirements of very poor customers. As members of the School’s Global Poverty Project (GPP), Kash Rangan, John Quelch, and other... View Details

Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance

01 Jun 2017
News

Alumni and Faculty Books for June 2017

develop a high-level blueprint of the IT systems, decide where to locate and how to lay out floor plans, set up relationships with suppliers, and design a management system and scorecard with which to run the new organization. Oui, La... View Details

17 Apr 2012
First Look

First Look: April 17

case considers the challenges of entering the fiercely competitive retirement market, introduces students to the large literature on the behavioral biases of individual investors, and asks students to evaluate an innovative new financial View Details

Keywords: Carmen Nobel

Publications