Publications

November 2024 (Revised December 2024)
Case

Moonfare and the Democratization of Private Equity

By: Victoria Ivashina and Srimayi Mylavarapu

Founded in 2016, Moonfare headquartered in Europe, was a pioneer in the “democratization” of private equity investments. Historically, private equity was accessible only to institutional investors like pension funds, endowments, sovereign wealth funds, and large family... View Details

Keywords: Private Equity; Customers; Wealth; Business Strategy; Segmentation; Technological Innovation; Product Launch; Financial Services Industry; Europe

18 Jun 2001
Research & Ideas

When In-House Research Isn’t Enough

For many decades, corporate research and development has been pretty much an "inside job." The road to innovative new products and services began and ended with a company's internal R&D. But according to HBS assistant... View Details

Keywords: by Jim Aisner

July 2015 (Revised April 2016)
Case

Lomography: Analog in a Digital World

By: John T. Gourville, Karol Misztal and Emer Moloney

In spite of the world's move to digital photography, in 2013 Lomography continues to design and offer analog (film) cameras to a loyal following of artistic photographers. Now it must decide whether to stick to its traditional offerings, to expand into artistic lenses... View Details

Keywords: Positioning; Product Lines; Product Line Management; Mission and Purpose; Organizational Change and Adaptation; Technological Innovation; Brands and Branding; Fine Arts Industry; Manufacturing Industry; Technology Industry

09 Mar 2016
Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

Casadesus-Masanell says. The new version of Strategic Brew is easier to play. The number of regions breweries operated in dropped from three to one. Customer market segments—like premium or craft—were pared down from seven to five. The... View Details

Keywords: by Roberta Holland; Education; Food & Beverage

September 2002 (Revised October 2002)
Case

GolfLogix: Measuring the Game of Golf

By: John T. Gourville and Professor Jerry N. Conover

GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to... View Details

Keywords: Distribution Channels; Product Launch; Brands and Branding; Innovation and Invention; Measurement and Metrics

25 Jul 2007
Lessons from the Classroom

The Evolution of Apple

In the context of the computer industry at large, professor David Yoffie explores the ups and downs of a company that's always been a bit different in "Apple Computer, 2006." The case poses this question: Given its 2 percent computer View Details

Keywords: by Julia Hanna; Computer; Technology

January 2021 (Revised May 2021)
Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred

02 Jan 2014
News

The Power to Change

technology that will take a long time to develop, the financing challenges that come with that, and a firmly established market status quo. The risks, he says, are worth it. "When people feel like they are part of a grand cause, they stay... View Details

Keywords: Ralph Ranalli; Business and Environment Initiative; Scientific Research and Development Services

Web

Buildings & Cities - Business & Environment

Confronting Climate Change Buildings & Cities Cities are a key place to innovate to reduce greenhouse gases The world is currently undergoing the largest wave of urban growth in human history. More than half of the global population is... View Details

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

result was performance declines relative to our control group.” Read more about From Chalkboards to Chatbots Ayelet Israeli Ayelet Israeli Will Large Language Models Replace Traditional Market Research? LLMs could serve as a more... View Details

Keywords: April White

Will K. Kellogg

Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative... View Details

Keywords: Food & Tobacco

18 Dec 2012
First Look

First Look: December 18

both organizations and employees benefit by emphasizing newcomers' authentic best selves. Paper: http://www.francescagino.com/publications.html First-Party Content and Coordination in Two-Sided Markets Authors:Hagiu, Andrei, and Daniel... View Details

Keywords: Carmen Nobel

01 Jun 2012
News

FIELD 3 Tests Students

In an innovative complement to the case method of instruction, the entire Class of 2013 spent the 15-week Winter Term practicing what they were learning from their required courses as they worked in small teams to build viable... View Details

Keywords: FIELD program

01 Sep 2010
News

Dare to be Different

our parents’ generation is dying a slow death, in part because our “competitive competence” in marketing is killing that sort of loyalty. Let me be clear about what I mean. Certainly, brand affiliation still exists, and people are more... View Details

Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

platform). Over time, Microsoft has pursued both integration and foreclosure strategies with its Microsoft Windows operating system, Wu says. Companies that are new to a market don’t initially have the same View Details

Keywords: by Ben Rand; Technology; Information Technology

January 2024
Case

Fusion Industry Association: Igniting the Future of Clean Energy

By: Joshua Lev Krieger, Jim Matheson, Kyle R. Myers and Henry Tao

Fusion energy is evolving from a scientific idea to a commercial possibility, drawing large investments and regulatory discussions; how should the FIA navigate this evolution?

The Fusion Industry Association (FIA) is at the forefront of transforming fusion... View Details

Keywords: Science-Based Business; Engineering; Venture Capital; Entrepreneurship; Government and Politics; Government Legislation; Industry Clusters; Industry Growth; Industry Structures; Technological Innovation; Energy Industry; United States