Publications

December 2021
Case

Burning Glass Technologies: From Data to Product

By: Suraj Srinivasan and Amy Klopfenstein

In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details

18 Feb 2021
Blog Post

Use Baker Library to Build a Target List

Building a target list of potential employers is a crucial element of any job search. It can serve as a blueprint that will help you shift from self-assessment and internal reflection to actually obtaining a... View Details

2022
Working Paper

Flight to Safety: How Economic Downturns Affect Talent Flows to Startups

By: Shai Bernstein, Richard Townsend and Ting Xu

Using proprietary data from AngelList Talent, we study how individuals’ job search and application behavior changed during the COVID-19 downturn. We find that job seekers shifted their searches toward more established firms and away from early-stage startups, even... View Details

Keywords: Startup Labor Market; Flight To Safety; COVID-19; Recession; Business Startups; Human Capital; Business Cycles; Health Pandemics

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May 2007 (Revised April 2009)
Case

Netflix

By: Willy C. Shih, Stephen P. Kaufman and David Spinola

Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a... View Details

Keywords: Business Model; Film Entertainment; Disruptive Innovation; Growth and Development Strategy; Distribution Channels; Service Delivery; Renting or Rental; Competitive Strategy; Motion Pictures and Video Industry

Blog

Two-Year Action Plan Update: Q+A with Terrill Drake, Chief Diversity and Inclusion Officer at Harvard Business School

identity. Jim's history of overcoming obstacles inspires us to power through the challenges that come with doing this work. We have a job to do, and we want to make sure we're carrying on the work that Jim... View Details

December 21, 2021
Article

How to Become a Better Listener

By: Robin Abrahams and Boris Groysberg

Listening is a skill that’s vitally important, sadly undertaught, and physically and mentally taxing. In the aftermath of COVID-19, particularly with the shift to remote work and the red-hot job market, it’s never been more important—or more difficult—for leaders to be... View Details

Keywords: Listening; Nonverbal Communication; Communication; Competency and Skills; Performance Improvement

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January 2012 (Revised August 2020)
Case

The Swatch Group

By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer

In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential... View Details

Keywords: Marketing Strategy; Brands and Branding; Segmentation; Product Positioning; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

June 2023 (Revised May 2024)
Case

Optimalen Capital

By: Malcolm Baker, Elisabeth Kempf and Jonathan Wallen

A new client portfolio manager at a quantitative investment management firm must explain why her firm, Optimalen Capital, has rebalanced a client portfolio with a set of trades that seem unintuitive. In particular, Optimalen has added to its position of Walmart (ticker... View Details

Keywords: Investments; CAPM; Capital Asset Pricing Model; Investment Portfolio; Asset Pricing

December 2024
Supplement

Norse Atlantic Airways

By: Willy C. Shih

Charles Duncan discusses the jobs that customers hire Norse Atlantic Airways to do, and the challenges associated with its low-cost long-haul business model View Details

Keywords: Air Transportation; Air Transportation Industry; Europe; United States

13 Feb 2025
Video

ChatGPT for Job-Seekers: The Right Way to Use AI to Accelerate Your Search

Web

Influence of the China Trade and the Heard Legacy - A Chronicle of the China Trade

personal perspective on the China trade. Augustine Heard & Co. flourished at a moment when Westerners and Chinese were formulating diplomatic relationships and setting into place the business mechanisms that... View Details

01 Jun 2014
News

How to Make Robots Seem Less Creepy

November – December 1996
Article

What Is Strategy?

By: M. E. Porter

Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational... View Details

Keywords: Strategy

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03 May 2012
News

Panel: U.S. must find way to get ’mojo‘ rising again

Article

Milestones in Marketing

By: John A. Quelch and Katherine Jocz

Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details

Keywords: Education; Business History; Marketing; Practice

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October 1985 (Revised November 1986)
Supplement

CompuServe (E)

By: James L. Heskett

Describes events and raises issues subsequent to Charlie McCall's acceptance of the job of CEO at CompuServe. View Details

Keywords: Management Teams; Problems and Challenges; Information Technology Industry