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  • September 1983
  • Case

Harley-Davidson: Marketing Strategy for Motorcycles--1977

Incorporates material on AMF, Harley-Davidson's parent company. This information is designed to permit analysis of Harley-Davidson in the context of AMF's corporate strategy and overall business portfolio. A rewritten version of two earlier cases. View Details
Keywords: Marketing Strategy; Corporate Strategy; Motorcycle Industry
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  • December 1980 (Revised July 1991)
  • Case

Loctite Corp.: Industrial Products Group

By: John A. Quelch
A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details
Keywords: Product Marketing; Manufacturing Industry; Industrial Products Industry
Related
  • February 2007 (Revised May 2008)
  • Supplement

Bancaja: Developing Customer Intelligence (B)

In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it... View Details
Keywords: Customer Relationship Management; Credit Cards; Analytics and Data Science; Knowledge Use and Leverage; Marketing Strategy; Banking Industry; Spain
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  • December 2014 (Revised April 2015)
  • Case

Apple, Einhorn, and iPrefs

By: Carliss Y. Baldwin, Hanoch Feit, Edward A. Minasian and Brandon Van Buren
In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business... View Details
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  • October 1988 (Revised March 1989)
  • Supplement

Florida Power Light Quality Improvement (QI) Story Exercise (B)

Designed to be used as an in-class handout after Florida Power Light Quality Improvement (QI) Story Exercise (A). A rewritten version of an earlier case by the same authors. View Details
Keywords: Quality; Utilities Industry; Florida
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  • 2008
  • Simulation

Strategic Innovation Simulation: Back Bay Battery

By: Willy C. Shih and Clayton Christensen
This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D... View Details
Keywords: Competitive Strategy; Disruptive Innovation; Growth and Development Strategy; Innovation and Management; Investment; Product Development; Research and Development; Battery Industry
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  • 11 Jan 2016
  • Blog Post

Meet the Business and Environment Initiative

sign up for our newsletter, event and research updates, check our website for career resources and participate in the mentor program. They can also apply to be on our advisory board. Is the BEI involved in case writing? We have a group of... View Details
  • April 1998
  • Case

Citibank Hong Kong--Capital Arbitrage in the Emerging Markets

Describes how a credit derivative may be used to structure a profitable transaction between a bank and its client. Design and risk management issues are discussed in the context of this new class of derivative security. View Details
Keywords: Credit Derivatives and Swaps; Investment Banking; Financial Services Industry; Hong Kong
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  • May 2004 (Revised July 2004)
  • Case

IBM On Demand Community

By: John A. Quelch
The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide. View Details
Keywords: Nonprofit Organizations; Social Marketing; Computer Industry
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  • 1989
  • Article

The Creative Environment Scales: The Work Environment Inventory

By: T. M. Amabile and N. Gryskiewicz
The Creative Environment Scales Work Environment Inventory (WEI) is a new paper-and-pencil instrument designed to assess stimulants and obstacles to creativity in the work environment. Unlike many instruments that are designed as comprehensive descriptions of the work... View Details
Keywords: Creativity; Innovation and Invention; Working Conditions; Management Analysis, Tools, and Techniques
Related
  • 14 Feb 2008
  • News

Harvard Business School Sets Out Centennial Activities

  • September 2012
  • Supplement

Industrial Metrology: Getting In-Line? (B)

By: Willy Shih
Rainer Ohnheiser, the President of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core business. Historically, coordinate measurement machines (CMMs) that employed tactile measurement... View Details
Keywords: Performance Trajectories; Emerging Technologies; Manufacturing Tools; Carl Zeiss; Go-to-market Strategy; Disruptive Innovation; Technological Innovation; Production; Performance Improvement; Measurement and Metrics; Manufacturing Industry; Germany
Related
  • July 2010
  • Technical Note

Note on the Banking Industry

By: Clayton S. Rose and Scott Waggoner
This note provides an overview of the structure and function of the banking industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm." View Details
Keywords: Banks and Banking; Business or Company Management; Industry Structures; Banking Industry; United States
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    William A. Sahlman

    William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

    Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

    Keywords: airline; beverage; biotechnology; broadcasting; clothing; communications; computer; consumer products; e-commerce industry; education industry; electronics; energy; entertainment; fiber optics; financial services; food processing; furniture; grocery; health care; high technology; hotels ＆ motels; information; information technology industry; internet; investment banking industry; management consulting; manufacturing; marketing industry; medical supplies; motorcycles; nonprofit industry; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retailing; semiconductor; service industry; soft drink; software; telecommunications; toy; transportation; travel; venture capital industry; video games
    • May 1998 (Revised May 1999)
    • Case

    Biopure Corp.

    By: John T. Gourville
    It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
    Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
    Related
    • 12 PM – 1:15 PM EDT, 14 Apr 2021
    • Virtual Programming

    Unlocking Opportunity for America's Workforce

    Professor?Bill Sahlman?will discuss his new case, Guild Education: Unlocking Opportunity for Americas Workforce, with CEO and cofounder?Rachel Carlson. Guild connects employers and universities to provide employees with education as a benefit, transforming traditional... View Details
    • 2008
    • Simulation

    Everest Leadership and Team Simulation

    By: Michael A. Roberto and Amy C. Edmondson
    This item is currently not available for purchase on this site. To order, please contact Customer Service - (800) 545-7685 or (617) 783-7600. **REVISED AUGUST 2009!** This web-based simulation uses the dramatic context of a Mount Everest expedition to reinforce student... View Details
    Keywords: Cooperation; Decision Choices and Conditions; Groups and Teams; Knowledge Sharing; Leadership
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    • November 1994
    • Background Note

    Why Bad Things Happen to Good Companies

    By: Benson P. Shapiro, Adrian J. Slywotsky and Richard S. Tedlow
    Describes the Darwinian internal and external processes that lead to poor performance from a previously well performing company. Demonstrates why any business design eventually fails and the role of organizational calcification and poor leadership in the failure. Also... View Details
    Keywords: Leadership; Management Practices and Processes; Organizational Design; Failure; Performance
    Related
    • 26 Jun 2015
    • News

    Linda Hill: How to manage for collective creativity.

    • February 2023
    • Article

    OTC Intermediaries

    By: Andrea L. Eisfeldt, Bernard Herskovic, Sriram Rajan and Emil Siriwardane
    We study the effect of dealer exit on prices and quantities in a model of an over-the-counter (OTC) market featuring a core-periphery network with bilateral trading costs. The model is calibrated using regulatory data on the entire U.S. credit default swap (CDS) market... View Details
    Keywords: OTC Markets; Intermediaries; Dealers; Credit Default Swaps; Risk Sharing; Financial Markets; Networks; Price; Risk and Uncertainty
    Related