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  • All HBS Web  (8,608)
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    • News  (1,756)
    • Research  (5,669)
    • Events  (73)
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Show Results For

  • All HBS Web  (8,608)
    • People  (21)
    • News  (1,756)
    • Research  (5,669)
    • Events  (73)
    • Multimedia  (77)
  • Faculty Publications  (3,961)
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  • April 2009
  • Article

How to Market in a Downturn

By: John A. Quelch and Katherine Jocz
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
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Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
  • Video

Product-Market Fit: How to Find It in the Tech Industry | Business: Explained

  • 14 Jul 2014
  • News

Pay Attention To Your “Extreme Consumers”

    Ray Kluender

    Ray Kluender is an associate professor in the Entrepreneurial Management Unit and the Berol Corporation Fellow at Harvard Business School, a faculty research fellow at the National Bureau of Economic Research (NBER), an invited researcher at the Abdul Latif Jameel... View Details

    • 2013
    • Working Paper

    Increased Speed Equals Increased Wait: The Impact of a Reduction in Emergency Department Ultrasound Order Processing Time

    By: Jillian Berry Jaeker, Anita L. Tucker and Michael H. Lee
    We exploit an exogenous process change at two emergency departments (EDs) within a health system to test the theory that increasing capacity in a discretionary work setting increases wait times due to additional services being provided to customers as a consequence of... View Details
    Keywords: Technology; Demand and Consumers; Service Delivery; Health Care and Treatment; Business Processes; Health Industry
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    Berry Jaeker, Jillian, Anita L. Tucker, and Michael H. Lee. "Increased Speed Equals Increased Wait: The Impact of a Reduction in Emergency Department Ultrasound Order Processing Time." Harvard Business School Working Paper, No. 14-033, October 2013.
    • Research Summary

    Managing the Operating Role of Customers

    By: Frances X. Frei
    Customers in operating roles introduce considerable variability into the production environment including differences in the demands they impose on the environment and the unpredictability of those demands. When customers are the source of production variability, the... View Details
    • March 2017 (Revised March 2019)
    • Case

    Ant Financial (A)

    By: Feng Zhu, Ying Zhang, Krishna G. Palepu, Anthony K. Woo and Nancy Hua Dai
    Headquartered in Hangzhou (China), Ant Financial has grown into a fintech “Unicorn.” The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu’e Bao), wealth management (Ant Fortune),... View Details
    Keywords: Growth and Development Strategy; Global Strategy; Finance; Opportunities; Financial Services Industry; Technology Industry
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    Zhu, Feng, Ying Zhang, Krishna G. Palepu, Anthony K. Woo, and Nancy Hua Dai. "Ant Financial (A)." Harvard Business School Case 617-060, March 2017. (Revised March 2019.)
    • 20 Mar 2020
    • News

    How grocery stores restock shelves in the age of coronavirus

    • November 2000 (Revised April 2004)
    • Case

    Airbus A3XX: Developing the World's Largest Commercial Jet (A)

    By: Benjamin C. Esty and Michael Kane
    In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details
    Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry
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    Esty, Benjamin C., and Michael Kane. "Airbus A3XX: Developing the World's Largest Commercial Jet (A)." Harvard Business School Case 201-028, November 2000. (Revised April 2004.)
    • November 2019
    • Case

    Gillette: Cutting Prices to Regain Share

    By: Benjamin C. Esty and Daniel Fisher
    After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette decided to fight back by launching new products and increasing advertising. When these efforts failed to stem the losses, Gillette decided to cut the... View Details
    Keywords: Marketing Strategy; Product Positioning; Business Strategy; Competition; Price; Public Equity; Consumer Products Industry; Consumer Products Industry; United States
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    Esty, Benjamin C., and Daniel Fisher. "Gillette: Cutting Prices to Regain Share." Harvard Business School Case 720-378, November 2019.
    • June 2014
    • Supplement

    Financial Policy at Apple, 2013 Student Supplement

    By: Mihir Desai and Elizabeth A. Meyer
    This is the student spreadsheet supplement to case 214-085, Financial Policy at Apple, 2013 (A). View Details
    Keywords: Apple; Steve Jobs; Forecast; Forecasting; Forecasting And Prediction; Shareholder Activism; Share Repurchase; Dividends; Financial Ratios; Preferred Shares; Cash Distribution; Corporate Finance; Borrowing and Debt; Financial Management; Financial Strategy; Consumer Products Industry; Consumer Products Industry; United States; Republic of Ireland
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    Desai, Mihir, and Elizabeth A. Meyer. "Financial Policy at Apple, 2013 Student Supplement." Harvard Business School Spreadsheet Supplement 214-714, June 2014.
    • 13 Jun 2005
    • Research & Ideas

    Rescuing Products with Stealth Positioning

    communications device…Gradually introduce it, and then slowly add functionality." Sony hopes its stealth-positioning strategy will change the way consumers view its PlayStation offering View Details
    Keywords: by Youngme Moon
    • 12 Jul 2022
    • Cold Call Podcast

    Can the Foodservice Distribution Industry Recover from the Pandemic?

    Keywords: Re: David E. Bell; Service; Food & Beverage
    • 04 May 2023
    • Blog Post

    Sustainability: Career Advice from HBS Career Coach Hillary Mann

    Hillary Mann is a former Corporate Relations Director with the HBS Career and Professional Development office, covering Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, View Details
    • Career Coach

    Nicole Ledoux

    evaluating large vs. small companies and traditional vs. alternative career paths), Networking, Resume and Cover Letter Review, Interviewing Work Experience: 88 Acres (Co-founder & CEO, start-up View Details
    Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products
    • 10 Nov 2021
    • News

    How the Pandemic has Affected the Economy, From Empty Shelves to Higher Prices

    • 26 Mar 2021
    • News

    Looking Ahead: Thriving In An Increasingly Digitalized World With AI, Hyper-Personalization & Innovation

    • June 2013 (Revised October 2013)
    • Case

    Tim Blanchard at Jones Mendel & Co. (Abridged)

    By: Jay W. Lorsch and John Gabarro
    Tim Blanchard struggles to balance all the demands facing him as a partner of a consulting firm. He must decide how to serve clients, mentor his people, provide strategy and direction to the high-tech group, and spend time with family. View Details
    Keywords: Business or Company Management; Management Style; Partners and Partnerships; Work-Life Balance; Problems and Challenges; Management Teams; Consulting Industry
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    Lorsch, Jay W., and John Gabarro. "Tim Blanchard at Jones Mendel & Co. (Abridged)." Harvard Business School Case 913-420, June 2013. (Revised October 2013.)
    • 2019
    • Article

    Ridesharing with Driver Location Preferences

    By: Duncan Rheingans-Yoo, Scott Duke Kominers, Hongyao Ma and David C. Parkes
    We study revenue-optimal pricing and driver compensation in ridesharing platforms when drivers have heterogeneous preferences over locations. If a platform ignores drivers' location preferences, it may make inefficient trip dispatches; moreover, drivers may strategize... View Details
    Keywords: Ridesharing; Pricing; Compensation and Benefits; Geographic Location; Market Design; Mathematical Methods
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    Rheingans-Yoo, Duncan, Scott Duke Kominers, Hongyao Ma, and David C. Parkes. "Ridesharing with Driver Location Preferences." Proceedings of the International Joint Conference on Artificial Intelligence (2019): 557–564.
    • Article

    The Effect of Dividends on Consumption

    By: Malcolm Baker, Stefan Nagel and Jeffrey Wurgler
    Classical models predict that the division of stock returns into dividends and capital appreciation does not affect investor consumption patterns, while mental accounting and other economic frictions predict that investors have a higher propensity to consume from... View Details
    Keywords: Investment; Investment Return; Economics; Stocks; Capital; Business Earnings; Investment Portfolio; Investment Funds; Cost; Saving
    Citation
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    Baker, Malcolm, Stefan Nagel, and Jeffrey Wurgler. "The Effect of Dividends on Consumption." Brookings Papers on Economic Activity, no. 1 (2007): 277–291.
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