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Publications

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  • All HBS Web  (9,888)
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Show Results For

  • All HBS Web  (9,888)
    • People  (21)
    • News  (2,451)
    • Research  (6,003)
    • Events  (47)
    • Multimedia  (136)
  • Faculty Publications  (4,059)
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  • 12 PM – 1 PM EDT, 20 Oct 2016
  • Webinars: Trending@HBS

Developing and Delivering Strong Pitches

Entrepreneurs--whether building and launching their own venture or launching new ventures in established businesses--are called on daily to explain the business opportunity they are pursuing to potential customers, partners, suppliers, advisers, investors, and... View Details
  • 04 Mar 2020

Incorporating Climate Risk into Financial Models: Bob Litterman on Transition Risk

  • March 2014 (Revised September 2015)
  • Case

Clef Company: Turnover

By: Frank V. Cespedes
The Clef case focuses on the issue of turnover in a firm's sales force. Students must analyze the factors contributing to turnover as well as the role of the field sales force in Clef's profitable business strategy. Among other things, the Clef case illustrates that... View Details
Keywords: Sales; Marketing; Strategy; Marketing Strategy; Performance Evaluation; Retail Industry; Consumer Products Industry; United States
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Cespedes, Frank V. "Clef Company: Turnover." Harvard Business School Case 814-100, March 2014. (Revised September 2015.)
  • 01 Jul 2015
  • News

Mall Operators Begin Cultivating Startups

  • 11 May 2011
  • News

A New Era of Entrepreneurship

  • 25 Jan 2022
  • News

Rising Power Plant Emissions Threaten New England Climate Goals

  • 10 Nov 2020
  • News

The Challenges of Commercializing Fertility

  • 10 Mar 2020
  • News

Why Capitalists Need to Save Democracy

  • 27 Sep 2017
  • News

Will a Corporate Tax Holiday Give Workers Anything to Cheer?

  • 05 Dec 2016
  • Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. “People seem to be using this strategy because in their minds, they’re telling the truth, so they think they’re... View Details
Keywords: by Dina Gerdeman
  • October 2023 (Revised April 2024)
  • Case

TetraScience: Unlocking the Power of Scientific Data

By: Satish Tadikonda and William Marks
After pivoting from a focus on hardware to a focus on scientific data, TetraScience, led by veteran SaaS executive, Patrick Grady and Founder Spin Wang, has embarked on a journey from nearly cash-out to a player in the scientific data management space. This case... View Details
Keywords: Business Model; Change Management; Entrepreneurship; Information Management; Business Strategy; Market Entry and Exit; Information Technology Industry
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Tadikonda, Satish, and William Marks. "TetraScience: Unlocking the Power of Scientific Data." Harvard Business School Case 824-072, October 2023. (Revised April 2024.)
  • 11 Apr 2023
  • Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

industry lines as companies increasingly bring seemingly unrelated business lines together in unconventional ways. New research by Awada, Harvard Business School Professor Suraj Srinivasan, and doctoral... View Details
Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail
  • 2012
  • Teaching Note

Beyondsoft Co., Ltd. (B) (TN)

By: F. Warren McFarlan, Donghong Li and Hong Zhang
The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
Keywords: Computer Software; Entrepreneurship; Information Technology; Outsourcing; Strategy; China; Applications and Software; China
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McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B) (TN)." Tsinghua University Teaching Note, 2012.
  • May 2020
  • Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details
Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
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Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
  • April 2005 (Revised October 2007)
  • Case

Candy Land: The Utopian Vision of Milton Hershey

By: Nancy F. Koehn and Erica Helms
Explores the life, work, and achievements of Milton S. Hershey. Analyzes his entrepreneurial achievements, including the creation of the Hershey bar, the founding of the business, and the development of the mass market for chocolate. Also investigates the broader... View Details
Keywords: Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Creativity; Business and Community Relations
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Koehn, Nancy F., and Erica Helms. "Candy Land: The Utopian Vision of Milton Hershey." Harvard Business School Case 805-066, April 2005. (Revised October 2007.)
  • 16 Dec 2015
  • News

What Most Entrepreneurs Don't Know About App Development

  • 10 Nov 2011
  • News

Gauging Groupon’s Public Offering

  • 02 Apr 2020
  • Video

Incorporating Climate Risk into Financial Models: Bob Litterman on Transition Risk

  • July 1994
  • Case

Microsoft: Multimedia Publications (A)

By: Marco Iansiti and Ellen Stein
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details
Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US)
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Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
  • Web

Publications - Faculty & Research

Marketers who... View Details Keywords: AI and Machine Learning ; Brands and Branding ; Product Marketing ; Consumer Behavior ; Attitudes Citation Find at Harvard Register to Read Related De Freitas, Julian.... View Details
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