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  • 01 Sep 2012
  • News

On a Sound Track

Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores
  • Career Coach

Suzie Rubin

Suzie's (Kellogg '94) works with students and young alumni who have a wide variety of backgrounds and interests, both career switchers and those looking to advance within a... View Details
Keywords: Health Care
  • February 2008 (Revised September 2008)
  • Case

Indesit Company: Does Global Matter?

By: Joseph L. Bower
In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,... View Details
Keywords: Decision Choices and Conditions; Global Strategy; Growth and Development; Business or Company Management; Brands and Branding; Markets; Problems and Challenges; Corporate Strategy; Consumer Products Industry
Related
  • 01 Dec 2012
  • News

Alumni Book Briefs

get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities... View Details
Keywords: Broadcasting (except Internet); Information
  • 02 Apr 2013
  • First Look

First Look: April 2

abstract available. Purchase this case: http://hbr.org/search/813160-PDF-ENG Harvard Business School Case 513-090 Juan Valdez: Innovation in Caffeination Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the... View Details
Keywords: Sean Silverthorne
  • Video

Ashraf Abu Issa

Abu Issa Holding’s Mosafer stores sell their own products alongside other brands. Ashraf Abu Issa, Chairman of the Qatar-based firm, explains Mosafer’s mutual arrangement of complementing instead of competing. View Details

    Sizwe Nxasana

    Keywords: Banking, Telecom, Financial Services
    • 21 Jul 2008
    • Research & Ideas

    Solving the Marketing Resources Allocation Puzzle

    promotion and advertising had long-run consequences on consumers' buying behavior in two ways: by influencing the brand equity and by affecting the consumers' price... View Details
    Keywords: by Sean Silverthorne
    • 18 Oct 2016
    • First Look

    October 18, 2016

    https://www.hbs.edu/faculty/Pages/item.aspx?num=51714 Harvard Business School Case 517-035 Dwyane Wade In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade View Details
    Keywords: Sean Silverthorne

      Ratan Naval Tata

      Keywords: Diversified
      • 12 May 2015
      • Blog Post

      Just Starting to Recruit?

      including class and club databases for current students and a database of alumni seeking new opportunities. Additional opportunities to reach current MBA students include: 4) Participate in a Recruiting... View Details
      Keywords: All Industries
      • 13 Jul 2010
      • First Look

      First Look: July 13

      ultimatum from Walmart, his largest customer, about his largest and most profitable product line: "We're dropping it." Among its hosiery products, the Kentucky Derby Hosiery Co. produces and sells... View Details
      Keywords: Martha Lagace
      • December 2010
      • Article

      Why You Aren't Buying Venezuelan Chocolate

      By: Rohit Deshpandé
      The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
      Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
      Related
      • April 2011
      • Teaching Note

      Todovino: Can Your Rival be Your Friend? (TN)

      By: Francisco de Asis Martinez-Jerez
      Teaching Note for 111071. View Details
      Keywords: Joint Ventures; Cost vs Benefits; Partners and Partnerships; Brands and Branding; Risk and Uncertainty; Online Technology; Food and Beverage Industry
      Related
      • 25 Sep 2000
      • Research & Ideas

      Cyber-Marketing: Scouting the Digital Communications Frontier

      television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass... View Details
      Keywords: by Peter K. Jacobs
      • March 2024
      • Case

      Nomad: A License to Bank

      By: Paul A. Gompers and Pedro Levindo
      In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details
      Keywords: Mergers and Acquisitions; Business Startups; Customer Satisfaction; Decision Making; Entrepreneurship; Banks and Banking; Initial Public Offering; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Organizational Culture; Going Public; Ownership Stake; Innovation and Invention; Strategic Planning; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Business Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Vertical Integration; Leadership; Law; Banking Industry; Technology Industry; Service Industry; Brazil; United States; North America; Latin America
      Related
      • March 2020 (Revised July 2022)
      • Case

      Levi Strauss (A): A Pioneer Lost in the Wilderness

      By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat
      In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in... View Details
      Keywords: Turnarounds; Transformation; Strategy; Decision Choices and Conditions; Decision Making; Strategic Planning; Brands and Branding; Product Positioning; Product Marketing; Apparel and Accessories Industry
      Related
      • 14 Mar 2014
      • Blog Post

      Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

      is luxury?” to practical topics such as “How do you grow retail and brand across geographies and channels?” the responses were diverse and... View Details
      Keywords: Consumer Products / Retail
      • 09 Jun 2016
      • Blog Post

      Pursuing an Interest in Nonprofits at HBS

      SEI Courses There are a number of HBS Social Enterprise Initiative (SEI) affiliated courses offered during students’ second year. The one I’m taking this semester is called “Nonprofit Clinic: Tackling Inequality.”  This course is brand... View Details
      • 28 Feb 2017
      • First Look

      First Look at New Research, February 28

      company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline catering; international event... View Details
      Keywords: Sean Silverthorne