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Show Results For
- All HBS Web
(3,612)
- People (15)
- News (949)
- Research (2,110)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
- May 2022
- Supplement
Maestro Pizza (C): Taking the Fight Outside
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are... View Details
Keywords: Arts, Entertainment
- Career Coach
Suzie Rubin
Suzie's (Kellogg '94) works with students and young alumni who have a wide variety of backgrounds and interests, both career switchers and those looking to advance within a... View Details
Keywords: Health Care
- 02 Apr 2013
- First Look
First Look: April 2
abstract available. Purchase this case: http://hbr.org/search/813160-PDF-ENG Harvard Business School Case 513-090 Juan Valdez: Innovation in Caffeination Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the... View Details
Keywords: Sean Silverthorne
- November 2009
- Teaching Note
HTC Corp. in 2009 (TN)
By: David B. Yoffie
Teaching Note for [709466]. View Details
- 09 Jun 2016
- Blog Post
Pursuing an Interest in Nonprofits at HBS
SEI Courses There are a number of HBS Social Enterprise Initiative (SEI) affiliated courses offered during students’ second year. The one I’m taking this semester is called “Nonprofit Clinic: Tackling Inequality.” This course is brand... View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
promotion and advertising had long-run consequences on consumers' buying behavior in two ways: by influencing the brand equity and by affecting the consumers' price... View Details
Keywords: by Sean Silverthorne
- 28 Jun 2018
- Cold Call Podcast
L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet
- 12 May 2015
- Blog Post
Just Starting to Recruit?
including class and club databases for current students and a database of alumni seeking new opportunities. Additional opportunities to reach current MBA students include: 4) Participate in a Recruiting... View Details
Keywords: All Industries
- February 2008 (Revised September 2008)
- Case
Indesit Company: Does Global Matter?
By: Joseph L. Bower
In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,... View Details
Keywords: Decision Choices and Conditions; Global Strategy; Growth and Development; Business or Company Management; Brands and Branding; Markets; Problems and Challenges; Corporate Strategy; Consumer Products Industry
Bower, Joseph L. "Indesit Company: Does Global Matter?" Harvard Business School Case 308-071, February 2008. (Revised September 2008.)
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a... View Details
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
are, and often to differentiate among different groups—examining, for example, which are more reasonable, which might want to work with the firm, and so on. Then, it's useful to plot out lines of complete... View Details
Keywords: by Cynthia Churchwell
- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
their social conscience. To them, doing good is just table stakes. Scratch has developed a proprietary methodology examining “brand love” to decode the science of brand affinity across generations. We found that millennials assume that... View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social media in virtual worlds, social... View Details
Keywords: Martha Lagace
- 18 Oct 2016
- First Look
October 18, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51714 Harvard Business School Case 517-035 Dwyane Wade In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade View Details
Keywords: Sean Silverthorne
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords: Martha Lagace