Publications

May 1995 (Revised August 1999)
Case

Internationalizing the Cola Wars (B): The Battle for India

By: David B. Yoffie and Richard Seet

Analyzes the tactical battle of the cola giants in India. View Details

Keywords: Competition; Globalization; Food and Beverage Industry; India

April 1995
Supplement

Japan 1995: Return to High Performance?

By: George C. Lodge and Marie Bell

Provides an update to Japan Confronts an Interdependent World. View Details

Keywords: Performance Improvement; Japan

April 1995 (Revised November 1996)
Teaching Note

Aravind Eye Hospital, Madurai, India: In Service for Sight TN

By: V. Kasturi Rangan

Teaching Note for (9-593-098). View Details

Keywords: Health Industry; India

March 1995
Teaching Note

Apple Computer 1995 (A) and (B) and Apple Computer in China,1993 TN

By: David B. Yoffie

Teaching Note for (9-795-061), (9-795-073), and (9-794-100). View Details

Keywords: Computer Industry; China

March 1995 (Revised May 1995)
Case

China 1995: Growing Pains

By: George C. Lodge and Marie Bell

Keywords: China

March 1995
Supplement

The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan

By: Robert J. Dolan

Describes Black & Decker's challenges in international markets, particularly in Europe and Japan. View Details

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Problems and Challenges; Construction Industry; Consumer Products Industry; Japan; Europe

March 1995 (Revised June 1997)
Teaching Note

Citibank: Launching the Credit Card in Asia Pacific (A) TN

By: V. Kasturi Rangan and Marie Bell

Teaching Note for (9-595-026). View Details

Keywords: Credit Cards; Banking Industry; Asia; Oceania

February 1995 (Revised February 1998)
Case

Describes the efforts of Indian Prime Minister P.V. Narasimha Rao to deregulate and open up the Indian economy in the early 1990s. Focuses on the difficulties he encountered, reflected in the poor showing of the ruling Congress Party in state elections in December... View Details

Keywords: Development Economics; Emerging Markets; Social Issues; Economic Growth; Government and Politics; India

February 1995 (Revised August 1995)
Case

Microsoft in the People's Republic of China, 1993

By: Tarun Khanna

Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize... View Details

Keywords: Cost vs Benefits; Product Marketing; Market Entry and Exit; Market Transactions; Industry Structures; Partners and Partnerships; Vertical Integration; Software; Information Technology Industry; China

February 1995
Case

Torgovy Dom Preobrazhensky: Privatization of a Moscow Cold Storage Wholesaler

By: Ray A. Goldberg and Noreena Hertz

Keywords: Privatization; Moscow

February 1995
Article

China, Unincorporated: Company Law and Business Enterprise in Twentieth Century China

By: William C. Kirby

Keywords: Business Ventures; Law; China

January 1995 (Revised June 1995)
Teaching Note

China (C): Energy and the Environment TN

By: Richard H.K. Vietor

Teaching Note for (9-794-134). View Details

Keywords: Energy Industry; China

December 1994
Case

Stonyfield-Petro and the Harris Group: Forming Joint Ventures in the New Russia

By: Ray A. Goldberg and Paul D Harris

Keywords: Joint Ventures; Energy Industry; Russia

December 1994
Case

Being There: Sony Corporation and Columbia Pictures

By: Debora L. Spar

In September 1989, Sony Corp. of Japan bid $3.4 billion for Columbia Pictures. It was the highest bid ever by a Japanese company for any U.S. property. The case examines the validity of Sony's objectives in making this purchase, and also the political uproar that the... View Details

Keywords: Foreign Direct Investment; Film Entertainment; Entertainment and Recreation Industry; Japan; United States