Publications

Teaching Interest

Overview

Globalization and Emerging Markets (Elective Course) The world order has changed significantly in the last two decades. The influence of western-style varieties of capitalism has been challenged by new forms of capitalism that rely less on private enterprise and on the... View Details

12 Apr 2022
Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

objective criteria such as price or venue. But what happens when emotion fuels the process? Could it increase efficiency and engagement? Edward McFowland III, assistant professor at Harvard Business School, and his coauthors examine this... View Details

Keywords: by Kara Baskin

Web

Strategy Curriculum - Faculty & Research

Engage Effectively Josh Baron Spring 2025 Q3 1.5 Reimagining Capitalism: Business and Big Problems (also listed under General Management and Accounting & Management) Ethan Rouen Fall 2024 Q1Q2 3.0 Strategies... View Details

April 2011 (Revised January 2015)
Case

The Eleganzia Group

By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci

Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details

Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy

May 2018 (Revised January 2019)
Case

AirFox (A): Embracing the Blockchain and an ICO

By: Jeffrey J. Bussgang, Edward B. Berk and Nate Schwalb

In summer 2017, Victor Santos, CEO of AirFox, considered whether to pivot his startup towards a new product built with blockchain—a quickly growing technology at the time. AirFox was an early stage startup that sold Software-as-a-Service (SaaS) to small telecom... View Details

Keywords: Blockchain; Cryptocurrency; Initial Coin Offering; ICO; Business Startups; Finance; Currency; Strategy; Decision Making; United States

29 Dec 2014
Research & Ideas

Most Popular Articles and Research Papers of 2014

work prestige. And in Venture Investors Prefer Funding Handsome Men, we discover, with regret, that VC prefers to give money to men—and good looking men at that. But sometimes business glory goes to those who succeed the old-fashioned... View Details

12 Mar 2021
News

My Favorite Case

finding out how other people actually think—those other people being the customers or clients you hope to do business with. The Dollar General case has a lot to say about the political schism in America... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

07 Jul 2021
Book

Good News for Disgraced Companies: You Can Regain Trust

it,” says Harvard Business School Professor Sandra Sucher. By contrast, she notes, when Pinterest proactively moved to keep anti-vaccination activists from spreading misinformation on the site during the COVID-19 pandemic, the company... View Details

Keywords: by Lane Lambert

October 1988 (Revised March 1989)
Case

Florida Power Light Quality Improvement (QI) Story Exercise (A)

Florida Power and Light (FPL) has developed a widely acclaimed quality improvement program (QIP). This exercise leads the students through the process that a division of FPL utilized in an attempt to "improve service." Specifically, the process requires students to... View Details

Keywords: Quality; Service Delivery; Performance Improvement; Business Processes; Utilities Industry; Florida

December 2017
Case

International Institute of Tropical Agriculture

By: Jose B. Alvarez and Sarah Mehta

It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact... View Details

Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-Based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems and Challenges; Agriculture and Agribusiness Industry; Africa; Nigeria

Research Summary

My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

1)Branding Strategy: How are iconic brands built?

I have... View Details

20 Apr 2011
Research & Ideas

Blind Spots: We’re Not as Ethical as We Think

of the trap is the subject of the new book, Blind Spots: Why We Fail to Do What's Right and What to Do about It, by Max H. Bazerman, a professor at Harvard Business School, and Ann E. Tenbrunsel, a professor of View Details

Keywords: by Sean Silverthorne

09 Nov 2017
Blog Post

Career Choices for the Class of 2017

The Harvard Business School MBA Class of 2017 data is now live! We are excited about the many different choices our graduates have made for their first position after business school - our students joined... View Details

Keywords: All Industries

01 Dec 2023
News

A More Accommodating Approach

Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details

Keywords: Jennifer Gillespie

Web

Arthur Rock Center for Entrepreneurship | About

Business Review. The modern, three-story 27,782-square-foot concrete and glass structure was designed by Kubitz & Pepi and dedicated in 1974 as Teele Hall, in honor of the late Stanley F. Teele (MBA 1930, DCS 1933), Dean of the HBS... View Details

October 2016
Article

Looking Across and Looking Beyond the Knowledge Frontier: Intellectual Distance and Resource Allocation in Science

By: Kevin J. Boudreau, Eva Guinan, Karim R. Lakhani and Christoph Riedl

Selecting among alternative innovative projects is a core management task in all innovating organizations. In this paper, we focus on the evaluation of frontier scientific research projects. We argue that the "intellectual distance" between the knowledge embodied in... View Details

Keywords: Knowledge; Innovation; Novelty; Evaluation; Resource Allocation; Decision Choices and Conditions; Innovation and Management; Science-Based Business; Experience and Expertise