Publications

August 1995 (Revised August 1995)
Case

CIGNA Property and Casualty Reengineering (A)

By: Richard L. Nolan, Donna B. Stoddard, Chiara Francalanci and Elise C Martin

Reengineering was introduced at CIGNA Corp. in 1988. CIGNA entered a second wave reengineering effort through a major project at CIGNA P&C, one of CIGNA's larger businesses. P&C was in financial crisis and as a result brought in a new executive team in 1991 to head the... View Details

Keywords: Transformation; Cost vs Benefits; Design; Growth and Development; Analytics and Data Science; Growth and Development Strategy; Balanced Scorecard; Financial Crisis; Crisis Management; Projects; Information Technology; Insurance Industry

August 1995 (Revised September 1995)
Case

Hutton Branch Manager (A)

By: Lynn S. Paine and Jane Palley Katz

The manager of an E.F. Hutton branch office must decide how best to approach a colleague whose aggressive and ethically problematic cash management practices have cost the branch a major institutional client. These practices had been encouraged by top management at... View Details

Keywords: Ethics; Business or Company Management; Decisions; Management Skills; Cash Flow; Financial Management; Investment; Management Teams; Financial Services Industry

August 1995
Case

Hutton Branch Manager (D)

By: Lynn S. Paine and Jane Palley Katz

Describes the actions taken by E.F.Hutton management in response to the Bell Report, a study prepared by former Attorney General Griffin Bell and his law firm after Hutton pleaded guilty to 2,000 counts of mail and wire fraud in connection with its cash management... View Details

Keywords: Legal Liability; Crime and Corruption; Moral Sensibility; Acquisition; Decisions; Business or Company Management; Financial Services Industry

1995
Chapter

Alternative Models of Negotiated Outcomes and the Nontraditional Utility Concerns That Limit Their Predictability

By: S. B. White, M. H. Bazerman and M. A. Neale

Keywords: Negotiation; Outcome or Result; Forecasting and Prediction

July 1995
Teaching Note

Air Products and Chemicals, Inc.: MIS Reorganization (A) and Project ICON (A), (Abridged) TN

By: F. Warren McFarlan

Teaching Note for (9-193-008). View Details

Keywords: Restructuring; Management Teams; Transformation; Decisions; Management Succession; Chemical Industry; London

July–August 1995
Article

The Power of Predictability

By: H. H. Stevenson and M. C. Moldoveanu

Keywords: Forecasting and Prediction

June 1995
Supplement

Frito-Lay, Decision Support System Software: Macintosh Network Version

By: Lynda M. Applegate

Keywords: Decision Making; Applications and Software; Digital Platforms

June 1995
Supplement

Frito-Lay, Decision Support System Software: Macintosh Version

By: Lynda M. Applegate

Keywords: Decision Making; Applications and Software; Digital Platforms

May 1995
Teaching Note

C.K. Coolidge, Inc. (A) TN

By: David E. Bell

Teaching Note for (9-894-017). View Details

Keywords: Patents; Decisions; Management Analysis, Tools, and Techniques; Competition; Chemical Industry

May 1995 (Revised April 1998)
Case

AT&T Paradyne

By: Robert S. Kaplan

A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production... View Details

Keywords: Decisions; Product; Corporate Accountability; Activity Based Costing and Management; System; Performance Efficiency; Financial Reporting; Operations; Technology Industry; Telecommunications Industry

April 1995
Supplement

Cooper Industries' Corporate Strategy (B)

By: David J. Collis and Elizabeth Wynne Johnson

Brings students up to date regarding a recent decision by the chairman. View Details

Keywords: Governing and Advisory Boards; Decisions; Corporate Strategy

April 1995 (Revised May 1995)
Teaching Note

Exercises on the Value of Information (TN)

By: David E. Bell

Teaching Note for (9-893-006). View Details

Keywords: Decisions; Information; Risk and Uncertainty

April 1995
Teaching Note

Freemark Abbey Winery TN

By: David E. Bell

Teaching Note for (9-181-027). View Details

Keywords: Decision Choices and Conditions; Consumer Behavior; Value; Risk and Uncertainty; Plant-Based Agribusiness; Agriculture and Agribusiness Industry

1995
Book

Data Analysis, Regression, and Forecasting

By: A. Schleifer Jr. and D. E. Bell

Keywords: Forecasting and Prediction

April 1995
Article

Perceptions of Fairness in Interpersonal and Individual Choice Situations

By: M. H. Bazerman, S. B. White and G. F. Loewenstein

Keywords: Perception; Fairness; Decision Choices and Conditions

March 1995 (Revised July 1996)
Case

Mattson Foods, Inc. (Revised): The Bardolini Division

By: Steven C. Wheelwright

The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide... View Details

Keywords: Logistics; Emerging Markets; Business Startups; Decision Choices and Conditions; Business Plan; Capital Budgeting; Expansion; Buildings and Facilities; Strategic Planning; Marketing Strategy; Technology; Economic Systems; Food and Beverage Industry

1995
Book

Introduction to Statistical Decision Theory

By: John W. Pratt, Howard Raiffa and Robert Schlaifer

Keywords: Mathematical Methods; Decision Making; Theory

February 1995 (Revised August 1995)
Case

Microsoft in the People's Republic of China, 1993

By: Tarun Khanna

Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize... View Details

Keywords: Cost vs Benefits; Product Marketing; Market Entry and Exit; Market Transactions; Industry Structures; Partners and Partnerships; Vertical Integration; Software; Information Technology Industry; China

Article

A Brand's Eye View of Response Segmentation in Consumer Choice Behavior

By: Randolph E. Bucklin, Sunil Gupta and Sangman Han

Keywords: Brands and Branding; Segmentation; Decision Choices and Conditions; Customers; Behavior