Filter Results:
(4,250)
Show Results For
- All HBS Web
(4,250)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
Show Results For
- All HBS Web
(4,250)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
managed to pull off such a huge success without any of the typical pre-release marketing hype. “You could make a strong argument that an unknown artist could not get away with this. You need to be at a level of Beyoncé to pull this off,”... View Details
- Career Coach
Alejandro Maldonado
also spent five years as a vice-president at H.I.G. Capital, a leading US private equity firm investing in diverse industries in the middle market space. In 2012, he founded Appian Education Ventures, a fund dedicated to consolidate... View Details
- 01 Sep 2024
- News
The Exchange: Lessons from the Edge
while Khanna was studying emerging markets in the 1990s through applied math and the analytical social sciences. It was Nitin Nohria, before his tenure as Dean, who noticed the overlap and suggested they put... View Details
- September 2006 (Revised December 2007)
- Case
Go Red For Women: Raising Heart Health Awareness
By: V. Kasturi Rangan and Marie Bell
In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks
Rangan, V. Kasturi, and Marie Bell. "Go Red For Women: Raising Heart Health Awareness." Harvard Business School Case 507-026, September 2006. (Revised December 2007.)
- 09 Mar 2021
- News
A For-Profit Business That Makes Education Accessible
“What if I gave the best years of my life to building something with enormous social impact?” —MIKE FEERICK (MBA 1993) “What if I gave the best years of my life to building something with enormous social... View Details
Keywords: April White
- Profile
Tony He
wanted a career with strong social impact. However, I was unsure about which field or kind of work would suit my interests. At HBS, I took courses about emerging markets, worked with a professor to conduct research in development... View Details
Keywords: Nonprofit / Government
- 01 Dec 2009
- News
Robert Goodwin
understand how best to utilize their talents to make a difference. We help companies find ways to become more profitable in socially responsible ways. If a company is seeking ways to invest in a community it operates in, we can find... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
it’s consistent from company to company.” Her new COO role at Code for America, a San Francisco–based nonprofit dedicated to improving civic tech and “strengthening America’s basic social safety net,” has proven this maxim true. “I... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
of Germany, stakeholder value, and Germany's social market economy. The Cayenne inspired yet more controversy when one of Germany's leading economists argued that it did not deserve its "Made in... View Details
- 01 Mar 2015
- News
Fıelds of Gold
and climate of bordering Iran, is capable of producing saffron that bests the benchmark in color, taste, and aroma, says the cofounder of the new social enterprise company Earth2Globe. The still-small 1,700 acres of Afghanistan’s saffron... View Details
- 01 Sep 2020
- News
Building a Strong and Prosperous Society
Economic growth rates are much more stable and social welfare much higher under inclusive regimes: societies in which the free market is balanced by a democratically elected, capable government and a strong... View Details
- 01 Oct 2001
- Research & Ideas
Connecting With Nonprofits
and cause-related marketing. This excerpt focuses on the collaborative stages.Collaborations between businesses and nonprofit organizations are becoming more prevalent, important, and complicated. Marketing plays an increasingly... View Details
Keywords: by James Austin
- 01 Jun 2009
- News
Dispatches from the Global Classroom
eat some grasshoppers, ensuring (according to local lore) that they’ll return to Oaxaca one day. Day 3: Oaxaca Site Visits MI CASA ES SU CASA: On site visits, student groups focus on different tracks (housing, water, retail), gathering information from local residents... View Details
- June 2007
- Teaching Note
National Campaign to Prevent Teen Pregnancy (TN)
By: Herman B. Leonard and Melissa Tritter
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Now, the evidence is quickly posted to social media for the world to critique—potentially blown out of proportion. “If a customer feels strongly enough to make a recording and perhaps tell friends, that’s a problem a smart retailer would... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details
- 23 Jan 2020
- News
Bringing Education Back Home
attracting the best professors and paying the professors as high as possible within our social model, we would be able to make a difference by having professors willing to learn as well as the students. “So it was a combination of what we... View Details
Keywords: Educational Services
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
confidence in their dressed-down rejection of the traditional pricey business suit and tie. It happens in academia, too. Anat Keinan, assistant professor of marketing at Harvard Business School, and Silvia Bellezza, a doctoral candidate... View Details
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
found the whole thing perplexing. “We show that people are prone to sharing more information in the very context in which it's more dangerous to share.” "I didn't understand why people were putting all this information out there," says John, now an assistant professor... View Details
Keywords: by Carmen Nobel
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets: How Globalizing Companies Can... View Details