Publications

03 May 2011
First Look

First Look: May 3

Global Growing Challenges Juan Alcácer and John LeitaoHarvard Business School Case 711-411 In 2010, Logoplaste, a top 10 manufacturer of rigid plastic containers, was debating a more dramatic expansion View Details

Keywords: Sean Silverthorne

November 1990 (Revised June 2004)
Case

McDonald's and the Environment

McDonald's decides to withdraw its polystyrene plastic packaging for sandwiches and hamburgers after years of defending itself against environmental critics. The decision occurs in the midst of a six-month Joint Task Force study, with the nonprofit Environmental... View Details

Keywords: Announcements; Change Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Retail Industry; Retail Industry; United States

14 Oct 2015
News

How Ford CEO Mark Fields Is Channeling Henry Ford To Solve Society's Mobility Problems

Keywords: Retail Trade; Retail Trade

06 Jul 2015
News

Lights! Camera... Market!

us,” says Simon. “That was the content we were able to share with our consumers via social media, and share with our retailers as well, to tell how our food comes to market.” Beneath the Harvest Sky was released on DVD late last year, and... View Details

Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information

September 2023
Supplement

Design and Evaluation of Targeted Interventions

By: Eva Ascarza

Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details

Keywords: Marketing; Design; Business Strategy; Policy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry

November 2008 (Revised August 2010)
Case

Whole Foods Acquires Wild Oats (A)

Examines the implications of Whole Foods' CEO's anonymous message board postings including its potential impact on the company's proposed merger with Wild Oats. View Details

Keywords: Forms of Communication; Acquisition; Communication Strategy; Retail Industry; Retail Industry

01 Sep 2003
News

Books

seemingly more risky — than innovation. In business today, in nearly every industry, the imperative to grow has driven managers to try any number of new strategies and technologies to gain an edge. The trouble is, just because you change... View Details

Keywords: Deborah E. Blagg; Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services

August 2000
Case

Project ACHIEVE - January 2000

By: H. Kent Bowen and Elizabeth Kind

Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details

Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry

December 2007 (Revised April 2008)
Case

Alltech...naturally

By: David E. Bell and Mary L. Shelman

Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for... View Details

Keywords: Brands and Branding; Leadership Development; Customer Focus and Relationships; Expansion; Technological Innovation; Intellectual Property; Sales; Value Creation; Business Model; Growth and Development Strategy; Health Industry

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

and analysis," says Quelch. A Smoking Market Uncertainty over health data hasn't hurt the product's popularity. In 2013, electronic cigarettes tripled in sales in the US to approximately $3 billion. (The overall tobacco retail market... View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

June 2020
Teaching Plan

Chief

By: Katherine B. Coffman, Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, Amy Klopfenstein and Katherine Chen

Teaching Plan serves as a supplement to the case for “Chief: Role for Carolyn Childers” (920-019), “Chief: Role for Lindsay Kaplan” (920-020), and “Scaling at Chief” (920-021). View Details

August 1995 (Revised July 1997)
Case

H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)

By: F. Warren McFarlan

Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details

Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Retail Industry; Retail Industry

01 Dec 2007
News

Rediscovering America

a path to success in many schools. What business could survive if it didn’t have the resources to buy supplies and attract and retain quality employees? What retail store could motivate customers in a dingy, outmoded building where even... View Details

Keywords: Deborah Blagg; Business Schools & Computer & Management Training; Educational Services

December 2022
Case

The Magic of Marks & Spencer Food

By: David E. Bell, Natalie Kindred and Damien McLoughlin

Keywords: Brands and Branding; Food; Consumer Behavior; Product Development; Competition; Price; Inflation and Deflation; Trends; Growth and Development; Strategy; Retail Industry; Retail Industry; Retail Industry; United Kingdom

December 2022 (Revised February 2023)
Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas

Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China

30 Apr 2013
First Look

First Look: April 30

strong selection effect: R&D resources (skilled labor) are inefficiently used by low-type incumbent firms. Subsidies to incumbents encourage the survival and expansion of these firms at the expense of potential high-type entrants. We... View Details

Keywords: Sean Silverthorne

April 2011
Teaching Note

Santander Consumer Finance (TN)

By: J. Gunnar Trumbull

Teaching Note for 711015. View Details

Keywords: Organizational Structure; Expansion; Decisions; Economic Slowdown and Stagnation; Credit; Growth and Development; Personal Finance; Management Practices and Processes; Banking Industry; Spain