Relationship Marketing - Publications - Faculty & Research

May 2018
Case

The Multiple Myeloma Research Foundation's Answer Fund

By: Richard G. Hamermesh and Matthew G. Preble

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history of emerging View Details

Keywords: Carmen Nobel

29 Mar 2008
Research & Ideas

Creativity, Entrepreneurship, and Organizations of the Future

or "shepherds," rather than micro-managers of the creative process. How the market interacts with creativity and the impact of this interaction on creativity in organizations. The relationship... View Details

Keywords: by Teresa M. Amabile & Mukti Khaire

06 Oct 2020
Blog Post

2+2 Where Are They Now Spotlight: Curtis Wu (MBA 2018)

role sits at the intersection of R&D and Manufacturing. Once a high-potential drug candidate is identified, several critical milestones must be met prior to marketing a medicine. These milestones include generating data to confirm the... View Details

01 Nov 2010
Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

and floor workers. (In gauging the factors that determine whether a firm adopts any given technology, the researchers considered geographic variables that might affect the cost of acquiring the technology—the firm's distance from the Walldorf, Germany, headquarters of... View Details

Keywords: by Carmen Nobel

March 2008
Supplement

Carlyle Japan (C)

By: David B. Godes, Masako Egawa and Mayuka Yamazaki

This is a supplement to the (A) and (B) cases. It documents the shift in Carlyle's networking strategy. The firm decreased its focus on building contacts in commercial banking an increased instead the focus on building more contacts with industry directly. View Details

Keywords: Private Equity; Banks and Banking; Investment; Growth and Development Strategy; Supply and Industry; Networks; Japan

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October 1993 (Revised November 1994)
Case

Michigan Manufacturing Corp.: The Pontiac Plant--1988

By: Clayton M. Christensen

Michigan Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details

Keywords: Cost Accounting; Factories, Labs, and Plants; Profit; Brands and Branding; Mission and Purpose; Networks; Auto Industry; Manufacturing Industry

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October 2003 (Revised August 2005)
Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman

The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details

Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact

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October 2018 (Revised April 2019)
Teaching Note

Kids & Company: Entering the U.S.

By: Boris Groysberg and Matthew G. Preble

Teaching Note for HBS No. 418-011. View Details

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18 Mar 2014
First Look

First Look: March 18

environment, the entrepreneurs were often unable to capture sufficient profits to sustain businesses. Recycled-goods markets were volatile. There was also a tension between the constant waste stream on the collection side and a... View Details

Keywords: Sean Silverthorne

15 Nov 2020
News

Global Outposts Expand HBS’s Intellectual Footprint

intelligence of students and faculty. The centers assist faculty with research and case writing, strengthen relationships with local alumni and practitioners, facilitate faculty and student immersions abroad, and host MBA admissions and... View Details

January 2022
Supplement

SpartanNash Company: The Amazon Warrants (B)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

A continuation of the events described in the (A) Case, “SpartanNash Company: The Amazon Warrants,” (HBS Case No. 222-022). View Details

Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States

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July 2011
Teaching Note

The Credit Suisse/Gerson Lehrman Group Alliance (TN)

By: Robert G. Eccles and Penelope Rossano

Teaching Note for 409046. View Details

Keywords: Competition; Equity; Alliances; Competitive Advantage; Leadership; Research; Business Model; Quality; Revenue; Contracts; Financial Markets; Consulting Industry; Service Industry

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01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

situation many tech firms grapple with. His statement, “We do not do layoffs to cut costs,” is a clearer message for employees who see the staffing up as well as the laying off, especially in light of the vast sums tech companies are putting into their race for AI... View Details

Keywords: by Rachel Layne; Technology; Information Technology

22 Dec 2016
Op-Ed

The Small Business Administration is a Model for How to Drive Economic Growth

but needs some credit support. This allows women-owned small businesses, minority-owned small businesses, and others in underserved geographies to get credit even if the private sector market is not fully providing access. As my co-author... View Details

Keywords: by Karen Mills

September 2011
Teaching Note

Tengion: Bringing Regenerative Medicine to Life (TN)

By: Elie Ofek and Natalie Kindred

Teaching Note for 510031. View Details

Keywords: Partners and Partnerships; Production; Marketing; Cash; Health Care and Treatment; Medical Specialties; Research and Development; Biotechnology Industry

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December 2009 (Revised May 2010)
Case

Codevasf

By: David E. Bell, Marcos Fava Neves, Luciano Thome e Castro and Natalie Kindred

With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast. To do so, Brazil was... View Details

Keywords: Agribusiness; Resource Allocation; Bids and Bidding; Infrastructure; Supply Chain; Business and Government Relations; Natural Environment; Agriculture and Agribusiness Industry; Brazil

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April 2011
Teaching Note

Todovino: Can Your Rival be Your Friend? (TN)

By: Francisco de Asis Martinez-Jerez

Teaching Note for 111071. View Details

Keywords: Joint Ventures; Cost vs Benefits; Partners and Partnerships; Brands and Branding; Risk and Uncertainty; Online Technology; Food and Beverage Industry

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Web

Winners & Success Stories | New Venture Competition

relationship between the business and its customers. @hoc’s Persistent Communications technology creates a continuous Channel of communication between a company and its customers. Birchbox Hayley Barna , MBA 2010 Katia Ververis , MBA 2010... View Details

February 2018 (Revised March 2018)
Case

Kickstarting Tomato Jos in Nigeria

By: Sophus A. Reinert and Risa Kavalercik

In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the... View Details