Product Innovation - Publications - Faculty & Research

13 Nov 2000
Research & Ideas

Corporate Venturing: Entrepreneurship on the Inside

that they'll design businesses that we want to acquire and will fit the niches in our portfolio of product or in the innovation trajectory that we've designed.' "Frankly, I think a smart corporation... View Details

Keywords: by Kenneth Liss

01 Mar 2016
News

Case Study: Paper Chase

operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards. The split between in-person and online sales is roughly 50/50.... View Details

05 Nov 2001
Research & Ideas

Venture Capital Goes Boom—or Bust?

his rivals. Like Brooks, most high-technology entrepreneurs are convinced that their ideas hold immense promise. Often, their excitement is well founded. An innovative product or new service concept may have... View Details

Keywords: by Paul A. Gompers & Josh Lerner

21 Jun 2014
News

Consumer Robotics Is Finally Ready For Prime Time

Keywords: robotics; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

01 Dec 2011
News

What Keeps HBS Ahead? You Do!

Sahlman Investing in HBS The Personal Touch Donor Spotlight Research With Impact: Changing Global Health Practices FAQ My pitch for giving is simple. HBS is a human capital–intensive business. Our product is knowledge that informs... View Details

Keywords: William A. Sahlman; Colleges, Universities, and Professional Schools; Educational Services

February 2022 (Revised September 2022)
Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney

Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details

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29 May 2007
First Look

First Look: May 29, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707474 Tiger-Tread Harvard Business School Case 507-077 Describes an innovative product launch for which a marketing plan and a breakeven... View Details

Keywords: Martha Lagace

22 Feb 2019
News

Empowering a New Generation of Business Leaders

assigned a product or service to turn into a business, and then the rest was up to them. That included raising money to start the business, creating a marketing plan, and developing some of the company’s operations, like banking, sales... View Details

Keywords: Margie Kelley; Arts, Entertainment

01 Dec 2008
News

A U.S. Turnaround?

objective was met. Our space research gave rise to Silicon Valley, and U.S. industrial strength was enhanced by technology innovation derived from products created for our satellite program. By 1980,... View Details

Keywords: Byron Wien; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

February 2011 (Revised November 2012)
Case

Aquion Energy

By: Thomas R. Eisenmann and David Kiron

Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market? View Details

Keywords: Business Startups; Production; Business Strategy; Growth and Development Strategy; Innovation Strategy; Disruptive Innovation; Market Entry and Exit; Performance Capacity; Energy Industry

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01 Mar 2019
News

The Blue-Green Revolution

production goals while sucking CO2 from a heavy polluter. He readily admits that challenges remain—like figuring out how best to extract the algae from their ponds and expel their oil—but the goal of producing algae biofuel that can... View Details

Keywords: Alexander Gelfand; illustration by Eric Nyquist

01 Dec 2009
News

The Story of Israel’s Economic Miracle

ingredient is the fact that Israel’s “economic miracle” is no miracle at all but rather the product of a calculated start-up mentality that permeates its history and culture. “Israel is the first start-up nation in history, the result of... View Details

Keywords: Sean Silverthorne; National Security and International Affairs; Government

01 Dec 2010
News

Money and Markets Dominate New Course Offerings

anticipate using financial statements to evaluate and pursue opportunities in global commerce and finance. Competing Globally is designed for those who will work as managers, analysts, or consultants to corporations that operate in multiple View Details

Keywords: curriculum

Web

Kemi Akenzua | MBA

Kemi Akenzua History & Science, Secondary in Computer Science Dunster 2020 Cohort 1 I’m thrilled to be a part of the Undergraduate Technology Innovation Fellowship! I have already learned so much in my HBS class on Digital Innovation,... View Details

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

By: Kerr, William R., and Ufuk Akcigit Abstract—We build a tractable growth model where multi-product incumbents invest in internal innovations to improve their existing products, while new entrants and incumbents invest in external View Details

Keywords: Sean Silverthorne

11 Aug 2014
News

The First Five Years: Melissa Fensterstock (MBA 2012)

it worked. "We saw an opportunity to bring the fragrance to the United States and to create a new innovative category—a fragrance with a function for the outdoor-chic lifestyle. Once we tracked down our supplier, we learned that the... View Details

Student-Profile

Mengjie "Magie" Cheng

behaviors in greater detail, she started to investigate the possibility of a Ph.D. “My interests were quite broad when I applied, but centered around technological innovation and new product diffusion,”... View Details

01 Sep 2012
News

Alumni Books

deliver breakthrough innovations and new products in large, mature organizations. The authors detail who these serial innovators are and how they develop novel products. Based... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

01 Dec 2018
News

Adapting to Meet Changing Needs

studio enables powerful virtual learning experiences. Working with HBX content developers, research associates, and production and film crews, Mayo and Margolis developed HBX cases from scratch based on interviews with protagonists in... View Details

December 2004 (Revised October 2005)
Case

Hasbro Games -- POX (A)

By: David B. Godes and Elie Ofek

Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path... View Details

Keywords: Risk and Uncertainty; Cost vs Benefits; Marketing Strategy; Advertising Campaigns; Product Launch; Innovation and Invention; Entertainment and Recreation Industry

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