Publications

18 Feb 2014
News

Stick with Plan A

company she launched in 1993 to build wireless infrastructure in emerging market countries], in which he was also an investor, board member, and advisor. "Howard is perhaps the smartest, most humble, most inspiring, and most ethical... View Details

Keywords: Robert S. Benchley; Waleed Iskandar (MBA 1993); Telecommunications

Web

Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School

Polaroid Corporation Chief Marketing Executive Bob Casselman provides instructions on how to market the Polaroid Land Camera. How to Sell a Camera Marketing an View Details

Web

Esther Koh | MBA

Esther Koh Bioengineering (SB), Secondary in Global Health & Health Policy Kirkland 2022 Cohort 3 Bridging experiments in the lab with commercialization strategies in industry fuels my drive to turn innovative delivery medical device... View Details

July 2000
Background Note

Industry Transformation

By: Michael E. Porter and Jan W. Rivkin

One of the steepest challenges a strategist faces is to navigate his or her company through a period of industry transformation--an era of rapid and wholesale changes in industry structure. This note considers how periods of transformation typically unfold. It then... View Details

Keywords: Technological Innovation; Management; Management Practices and Processes; Industry Growth; Industry Structures; Strategy; Competitive Strategy; Corporate Strategy; Consulting Industry; Service Industry

01 Sep 2009
News

E Ink’s Wild Ride

everything from R&D and manufacturing to marketing (the company also owns a small plant in South Hadley, Massachusetts). That vision, which Wilcox attributes to MIT professor Joe Jacobson, was nothing less than the ability to hold all of... View Details

Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing

01 Jun 2014
News

Case Study: A Souped-Up Strategy

interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details

07 May 2015
News

How Crowdfunding Kickstarts the Arts

Fast Answer

Government data and information sources for public entrepreneurship

Municipal, local and national level financial data, demographics and market information sources to inform and support public sector entrepreneurship Where can I find government data (federal, municipal, city, etc.)? Lists... View Details

01 Oct 2000
News

Timothy G. Brier: The Price is Right

predicted that his expertise in the business of flight would one day take him beyond the stratosphere and into cyberspace, and to an important role in the e-commerce revolution. After working in nearly every facet of the airline industry for 25 years -- the last 10 as... View Details

Keywords: James E. Aisner

September 2002 (Revised October 2002)
Case

GolfLogix: Measuring the Game of Golf

By: John T. Gourville and Professor Jerry N. Conover

GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to... View Details

Keywords: Distribution Channels; Product Launch; Brands and Branding; Innovation and Invention; Measurement and Metrics

06 Aug 2024
Cold Call Podcast

How EdTech Firm Coursera Is Incorporating GenAI into Its Products and Services

Keywords: Re: Suraj Srinivasan; Education; Technology

August 2019
Case

Twiggle: E-Commerce with Semantic Search

By: Shane Greenstein and Danielle Golan

Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details

Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel