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  • May 1988 (Revised March 1990)
  • Case

Matsushita Electric Industrial (MEI) in 1987

By: Christopher A. Bartlett and Sumantra Ghoshal
Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details
Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry
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  • April 2008
  • Case

TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

By: Michael Beer and Sunru Yong
TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog... View Details
Keywords: Organizational Behavior; Meetings; Decision Making; Group Dynamics; Human Resource Management; Conflict; Information Technology; Leadership; Conflict Management; Competition; Groups and Teams; Organizational Culture; Human Resources; Communication; Decision Choices and Conditions; Crisis Management; Technology Industry
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  • April 1978
  • Case

General Foods: Opportunities in the Dog Food Market

Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details
Keywords: Product Positioning; Consumer Behavior; Product Development; Consumer Products Industry; Consumer Products Industry
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  • 20 Apr 2015
  • News

IBM Venture With Chinese Stirs Concern

    Lev Klarnet

    I am a second year PhD student in Business Economics at Harvard University. My research interests are in the fields of health, public, and IO.

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      Consumers, Corporations and Public Health (Oxford University Press, 2016)

      The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

      Consumers, Corporations, and Public... View Details
      • February 2024
      • Module Note

      Data-Driven Marketing in Retail Markets

      By: Ayelet Israeli
      This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,... View Details
      Keywords: Data; Data Analytics; Retail; Retail Analytics; Data Science; Business Analytics; ＂Marketing Analytics＂; Omnichannel; Omnichannel Retailing; Omnichannel Retail; DTC; Direct To Consumer Marketing; Ethical Decision Making; Algorithmic Bias; Privacy; A/B Testing; Descriptive Analytics; Prescriptive Analytics; Predictive Analytics; Analytics and Data Science; E-commerce; Marketing Channels; Demand and Consumers; Marketing Strategy; Retail Industry
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      • Research Summary

      Overview

      Andrea is interested in understanding business strategy in today's complex institutional environment. As such, her research interests range from policy to social movement influences. Work so far has focused on the specific topics of corporate governance, private... View Details
      Keywords: Strategy; International Business
      • Article

      Why Do Intermediaries Divert Search?

      By: Andrei Hagiu and Bruno Jullien
      We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like): 1)... View Details
      Keywords: Market Intermediation; Search; Two-Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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      • September 2014 (Revised April 2016)
      • Case

      Cree Inc.: Introducing the LED Light Bulb

      By: John Gourville and Michael Norris
      Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
      Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
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      • 14 Jul 2014
      • News

      Pay Attention To Your “Extreme Consumers”

      • January 2001 (Revised October 2002)
      • Case

      The American Medical Association-Sunbeam Deal (A): Serpent on the Staff Meets Chainsaw Al

      By: Ashish Nanda and Kimberly A. Haddad
      Facing dwindling membership and looking to increase its revenue, the American Medical Association (AMA) signed an endorsement deal with Sunbeam Corp., a leader in the small home appliance industry, in August 1997. In the deal, the AMA would receive significant... View Details
      Keywords: Conflict of Interests; Organizations; Health Care and Treatment; Health Industry; United States
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        Justine Murray

        Justine is a doctoral student in the Micro Organizational Behavior unit at Harvard Business School. Her research interests include callings, meaningful work, time, money and happiness and how individuals account for each of these factors when making decisions about... View Details
        • 24 Jul 2019
        • News

        Is the U.S. on Its Way to Becoming a Cashless Society?

        • 10 Nov 2021
        • News

        How the Pandemic has Affected the Economy, From Empty Shelves to Higher Prices

        • 09 Aug 2018
        • News

        Two Million Fake Accounts: Sales Misconduct at Wells Fargo

        • 23 Aug 2006
        • Op-Ed

        The Real Wal-Mart Effect

        policies in the United States favor consumers and offer fewer protections to other interests than is par for the course elsewhere. Is such proconsumerism a good thing? The answer, at least in relation to... View Details
        Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail
        • June 2020
        • Case

        What IKEA Do We Want?

        By: Juan Alcácer, Cynthia A. Montgomery, Emilie Billaud and Vincent Dessain
        In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort... View Details
        Keywords: Business Strategy; Transformation; Leading Change; Mission and Purpose; Business Model; Emerging Markets; Customer Focus and Relationships; Organizational Culture; Disruption; Consumer Products Industry; Retail Industry; Europe; Netherlands; Sweden; China; India; United States
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        • August 2009
        • Case

        Global Wine War 2009: New World versus Old

        By: Christopher A. Bartlett
        The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of... View Details
        Keywords: Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry
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        • August 2015 (Revised December 2016)
        • Case

        Apple Pay

        By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
        On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details
        Keywords: Technology; Digital Services And Strategy; Launch; Mobile; Mobile Payments; Apple; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; iOS; Iphone; Marketing; Product; Mobile and Wireless Technology; Product Launch; Finance; Credit Cards; Technology Industry; Banking Industry; United States; United Kingdom
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