Publications

November – December 2008
Article

Holding a Mirror up to Marketing

By: John A. Quelch and Katherine Jocz

The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details

Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics

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November 2006 (Revised October 2007)
Background Note

A Brief Note on Deferred Taxes: An Analysis Perspective

Provides an overview of accounting for deferred taxes. The primary objective is to provide external users with a basic understanding of deferred taxes. A simple illustrative example is provided, which is followed by a discussion of several important issues likely to be... View Details

Keywords: Accounting; Financial Statements; Taxation; Legal Liability; Valuation

November 1996 (Revised February 1997)
Case

Historical Society of Pennsylvania, The

By: Stephen A. Greyser and Stephanie L. Woerner

The Historical Society of Pennsylvania (HSP) runs one of the nation's most important research libraries and a museum focusing on colonial history. Financial analysis shows that the society has absorbed increased costs of operation over the past decade through slow but... View Details

Keywords: Finance; Cost; Human Resources; Leadership Style; Management Analysis, Tools, and Techniques; Managerial Roles; Mission and Purpose; Corporate Strategy; Pennsylvania

16 Dec 2021
News

How Leaders Can Maintain Team Spirit In The Workplace

February 2004 (Revised March 2004)
Case

Fuel Cells: The Hydrogen Revolution?

By: Thomas R. Eisenmann and Ryland Matthew Willis

The challenges faced in establishing hydrogen fuel cell-powered transportation in the United States, which promises to reduce greenhouse gas emissions and dependence on imported oil is examined. Foremost among these challenges is a "chicken-and-egg" dynamic: consumers... View Details

Keywords: Taxation; Environmental Sustainability; Infrastructure; Government Administration; Energy Sources; Business and Government Relations; Network Effects; Transportation; Green Technology Industry; Energy Industry; European Union; Japan; United States

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09 Sep 2008
First Look

First Look: September 9, 2008

agencies. While negative ratings may "shame" firms that are performing poorly, the threat of regulatory action and the presence of "low hanging fruit" are important drivers of how firms respond to information-based... View Details

Keywords: Sean Silverthorne

23 Jan 2023
Research & Ideas

After High-Profile Failures, Can Investors Still Trust Credit Ratings?

important lesson: getting it wrong can seriously damage their reputations and hurt their businesses. As economic fears mount and raise default concerns, a fresh analysis of new-and-improved credit rating agencies sounds a hopeful note... View Details

Keywords: by Ben Rand

17 Nov 2023
Blog Post

HBS Veteran Spotlight: Rex Willis (MBA 2024)

shift in my career interests. In the program, I resonated the most with the emphasis on discipline, professionalism, and teamwork that the program sought to instill in its cadets. Moreover, it challenged me to become better by entrusting me with leadership roles and... View Details

Web

Human Behavior & Decision-Making - Faculty & Research

network approach offers two advantages: first, it enables scholars to consider more than two identities simultaneously, and second, it helps scholars examine relationships among identities in greater detail. This is important because... View Details

Web

Policies, Rules & Guidelines | About

sessions. This policy pertains to all program or course activities taking place in a classroom or other academic setting, including, for example, discussion or project groups, work at project sites, and doctoral dissertation defenses. Classroom Non-Attribution Policy... View Details

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

retention when compared to competitors. It was fun to find a virtuous cycle within a business model that has nothing to do with the network effects of a tech platform. The case was extremely important in highlighting why we should look... View Details

01 Sep 2023
News

In My Humble Opinion: Futures Investor

improvement projects. He attended HBS to gain background for broader responsibilities at the State Department but switched gears when he learned more about the important role of investment bankers in allocating funds to worthy economic... View Details

Keywords: Deborah Blagg; climate change; investment banking; leadership; carbon tax

22 Jul 2008
Working Paper Summaries

Financial Development, Bank Ownership, and Growth. Or, Does Quantity Imply Quality?

Keywords: by Shawn A. Cole; Banking

Research Summary

Retailing: Past, Present, and Future

Walter J. Salmon is working on several retailing-related research and course development projects, including a study (with Gwen K. Ortmeyer) of the evolution and future of American department stores, and a case book (with DAVID E. BELL) for use in graduate... View Details

2025
Working Paper

Training Within Firms

By: Brayan Diaz, Andrea Neyra-Nazarrett, Julian Ramirez, Raffaella Sadun and Jorge Tamayo

Training investments are essential for improving worker and firm productivity, yet their implementation is often hindered by low participation rates and insufficient worker engagement. This study uses data from three firms–a car manufacturer, a quick-service... View Details

Keywords: Productivity; Absenteeism; Middle Managers; Training; Management Practices and Processes; Performance Productivity; Employees

SSRN

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September 2024
Case

Google Quantum AI

By: David B. Yoffie, Michael A. Cusumano and Matt Higgins

Quantum computing may be the most important nascent computing technology of the 21st century. It has the potential to impact industries ranging from drug discovery to cybersecurity. Google's Quantum AI is one of the leaders in quantum research. This case explores the... View Details

Keywords: Business Model; Price; Technological Innovation; Resource Allocation; Business Strategy; Information Technology Industry

May 2023
Course Overview Note

Space: Public and Commercial Economics (SPACE)

By: Matthew C. Weinzierl

SPACE is a course with two goals: to use the tools of economics to better understand the rapidly evolving space sector, and to train the next generation of commercial space leaders. We pursue these goals through a systematic study of the growing space economy,... View Details

Keywords: Industry Growth; Aerospace Industry

August 2020
Article

Financial Market Risk Perceptions and the Macroeconomy

By: Carolin E. Pflueger, Emil Siriwardane and Adi Sunderam

We propose a novel measure of risk perceptions: the price of volatile stocks (PVS), defined as the book-to-market ratio of low-volatility stocks minus the book-to-market ratio of high-volatility stocks. PVS is high when perceived risk directly measured from surveys and... View Details

Keywords: Risk-centric Business Cycles; Cross-section Of Equities; Real Risk-free Rate; Real Investment; Financial Markets; Risk and Uncertainty; Perception; Investment

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April 2020 (Revised August 2020)
Case

WeWork—November 2018

By: Paul A. Gompers, Patrick Sweeney and Alex Gachanja

In May 2017, SoftBank announced the official launch of the Vision Fund — which promptly became the largest technology-focused investment fund in the world, with nearly $100 billion in capital under its management. Reports from a few months prior hinted that SoftBank... View Details

Keywords: Entrepreneurship; Venture Capital; Valuation; Corporate Governance