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All HBS Web
(8,849)
- Faculty Publications (2,560)
- May 1981 (Revised December 1992)
- Case
Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
By: John A. Quelch
The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion.
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Keywords:
Advertising;
Budgets and Budgeting;
Product Marketing;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry
Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)
- May 1981 (Revised June 1994)
- Case
Stride Rite: Demand Forecasting Process (A)
Schleifer, Arthur, Jr. "Stride Rite: Demand Forecasting Process (A)." Harvard Business School Case 181-122, May 1981. (Revised June 1994.)
- May 1981
- Supplement
Stride Rite: Demand Forecasting Process (B)
Schleifer, Arthur, Jr. "Stride Rite: Demand Forecasting Process (B)." Harvard Business School Supplement 181-123, May 1981.
- April 1981 (Revised January 1997)
- Case
Corning Glass Works: The Z-Glass Project
By: Kim B. Clark
Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix...
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Keywords:
Decisions;
Production;
Problems and Challenges;
Conflict Management;
Performance Productivity;
Factories, Labs, and Plants;
Groups and Teams;
Consumer Products Industry;
Consumer Products Industry;
United States
Clark, Kim B. "Corning Glass Works: The Z-Glass Project." Harvard Business School Case 681-091, April 1981. (Revised January 1997.)
- 1981
- Article
A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy
By: Rohit Deshpandé and S. Krishnan
Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this...
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- 1982
- Article
Correlates of Deficient Consumer Environments: The Case of the Elderly
By: Rohit Deshpandé and S. Krishnan
Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in...
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Deshpandé, Rohit, and S. Krishnan. "Correlates of Deficient Consumer Environments: The Case of the Elderly." Advances in Consumer Research 9 (1982): 515–519.
- Article
Consumer Satisfaction with Food Products
By: John A. Quelch and Stephen B. Ash
Quelch, John A., and Stephen B. Ash. "Consumer Satisfaction with Food Products." Food Policy 5, no. 4 (November 1980): 313–318.
- 1980
- Chapter
Consumer Satisfaction with Appliances and Personal Care Equipment
By: S. Ash, M. Grant and J. Quelch
- 1980
- Chapter
Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A Comprehensive Study of Rentals, Public Transportation and Utilities
By: S. Ash and J. Quelch
Ash, S., and J. Quelch. "Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A Comprehensive Study of Rentals, Public Transportation and Utilities." In Refining the Conceptualization and Measurement of Consumer Satisfaction and Complaining Behavior, edited by H. Hunt and R. Day, 120–130. Bloomington: Indiana University, School of Business, 1980.
- 1980
- Chapter
Measuring Consumer Satisfaction and Complaint Behavior: A Study of Financial Services and Insurance
By: J. Quelch and S. Ash
- 1980
- Chapter
Consumer Products Warranties: Perspectives and Issues
By: J. Kennedy, M. Pearce and J. Quelch
Kennedy, J., M. Pearce, and J. Quelch. "Consumer Products Warranties: Perspectives and Issues." In Macromarketing: A Canadian Perspective, edited by D. Thompson, 251–272. Chicago: American Marketing Association, 1980.
- April 1980 (Revised September 1985)
- Background Note
The Disposable Diaper Industry in 1974
Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the...
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Porter, Michael E. "The Disposable Diaper Industry in 1974." Harvard Business School Background Note 380-175, April 1980. (Revised September 1985.)
- Article
Levitz Furniture: A Case History in the Creation and Destruction of Shareholder Value
By: W. E. Fruhan Jr.
Fruhan, W. E., Jr. "Levitz Furniture: A Case History in the Creation and Destruction of Shareholder Value." Financial Analysts Journal (March–April 1980).
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited...
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Keywords:
Product Marketing;
Product Positioning;
Competition;
Globalized Markets and Industries;
Food and Beverage Industry;
Food and Beverage Industry;
United States
Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
- 1980
- Article
Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model
By: Rohit Deshpandé and S. Krishnan
Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and...
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- January 1980 (Revised August 1985)
- Case
Cumberland Metal Industries: Engineered Products Division--1980
Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an...
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Keywords:
Price;
Information;
Marketing Channels;
Distribution Channels;
Product Development;
Consumer Products Industry
Shapiro, Benson P. "Cumberland Metal Industries: Engineered Products Division--1980." Harvard Business School Case 580-104, January 1980. (Revised August 1985.)
- January 1980 (Revised April 1994)
- Case
New Balance Athletic Shoes
By: Kim B. Clark
Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to...
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Keywords:
Factories, Labs, and Plants;
Forecasting and Prediction;
Financial Strategy;
Information;
Growth Management;
Organizational Design;
Performance Capacity;
Risk and Uncertainty;
Apparel and Accessories Industry;
Republic of Ireland
Clark, Kim B. "New Balance Athletic Shoes." Harvard Business School Case 680-110, January 1980. (Revised April 1994.)
- January 1980 (Revised October 1993)
- Case
Renn Zaphiropoulos
By: John P. Kotter
Focuses on the management style of Renn Zaphiropoulos in the context of a rapidly changing business environment within Xerox Corporation. To be contrasted with the case, Fred Henderson and the videotape, A Day with Fred Henderson (9-881-502), which are appropriate for...
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Keywords:
Situation or Environment;
Management Style;
Consumer Products Industry;
Consumer Products Industry
Kotter, John P. "Renn Zaphiropoulos." Harvard Business School Case 480-044, January 1980. (Revised October 1993.)